Marketing

No. 118 1991 November

International Journal for Business Education

SIEC Historical Documents

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No. 117 1991 April

International Journal for Business Education

SIEC Historical Documents

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No. 116 1990 November

International Journal for Business Education

SIEC Historical Documents

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No. 115 1990 April

International Journal for Business Education

SIEC Historical Documents

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No. 114 1989 November

International Journal for Business Education

SIEC Historical Documents

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No. 113 1989 April

International Journal for Business Education

SIEC Historical Documents

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Integrating Multiple Criteria Decision-Making Models Into The Decision Support System Framework For Marketing Decisions, Rajshekhar G. Javalgi, Hemant K. Jain

The paper focuses on integrating the multiple criteria decision making (MCDM) models within the decision support system (DSS) framework to encourage greater use of these models. A DSS framework and the criteria used for the choice of a model is discussed. Based on these criteria MCDM models generally used in the marketing field are evaluated. The possibility of using a mixture of MCDM models within the DSS framework is also explored. Following this, the role of the MCDM models in DSS is delineated. It is argued that, within the problem-solving process, the confluence of MCDM models and DSS plays a …

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