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Articles 7171 - 7200 of 7416
Full-Text Articles in Marketing
Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner
Marketing Higher Education To Mexican-Americans: Identification Of Successful Marketing Strategies And Tactics, Cynthia Gale Coiner
Theses and Dissertations in Urban Services - Urban Education
In this study, a comprehensive set of successful marketing strategies and tactics for the recruitment of Mexican-Americans into four-year colleges and universities was identified. A taxonomy of findings ranging from very successful to not successful was developed. The methodology included focus groups conducted in Los Angeles, California and San Antonio, Texas to aid in the creation of survey instrument items. The resulting survey was mailed to admissions directors of four-year colleges and universities located in the six southwestern states of Arizona, California, Colorado, Nevada, New Mexico, and Texas.
The responses were analyzed by computing frequencies and crosstabulations. Subsequently, factor analysis …
No. 115 1990 April
International Journal for Business Education
SIEC Historical Documents
1990 April, Office Of Communications & Marketing, Morehead State University.
1990 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1990.
1990 March, Office Of Communications & Marketing, Morehead State University.
1990 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1990.
1990 February, Office Of Communications & Marketing, Morehead State University.
1990 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 1990.
1990 January-September, Morehead State University. Office Of Athletics.
1990 January-September, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to September of 1990.
1990 January, Office Of Communications & Marketing, Morehead State University.
1990 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 1990.
1989 December, Office Of Communications & Marketing, Morehead State University.
1989 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1989.
No. 114 1989 November
International Journal for Business Education
SIEC Historical Documents
1989 November, Office Of Communications & Marketing, Morehead State University.
1989 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1989.
1989 October-December, Morehead State University. Office Of Athletics.
1989 October-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from October to December of 1989.
1989 October, Office Of Communications & Marketing, Morehead State University.
1989 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1989.
1989 September, Office Of Communications & Marketing, Morehead State University.
1989 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1989.
1989 August, Office Of Communications & Marketing, Morehead State University.
1989 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1989.
1989 July, Office Of Communications & Marketing, Morehead State University.
1989 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 1989.
1989 June, Office Of Communications & Marketing, Morehead State University.
1989 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 1989.
1989 May, Office Of Communications & Marketing, Morehead State University.
1989 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 1989.
1989 April, Office Of Communications & Marketing, Morehead State University.
1989 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 1989.
No. 113 1989 April
International Journal for Business Education
SIEC Historical Documents
1989 March, Office Of Communications & Marketing, Morehead State University.
1989 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 1989.
1989 February, Office Of Communications & Marketing, Morehead State University.
1989 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 1989.
1989 January-September, Morehead State University. Office Of Athletics.
1989 January-September, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to September of 1989.
1989 January, Office Of Communications & Marketing, Morehead State University.
1989 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 1989.
1988 December, Office Of Communications & Marketing, Morehead State University.
1988 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 1988.
1988 November, Office Of Communications & Marketing, Morehead State University.
1988 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 1988.
No. 112 1988 November
International Journal for Business Education
SIEC Historical Documents
1988 October-December, Morehead State University. Office Of Athletics.
1988 October-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from October to December of 1988.
1988 October, Office Of Communications & Marketing, Morehead State University.
1988 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 1988.
1988 September, Office Of Communications & Marketing, Morehead State University.
1988 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 1988.
1988 August, Office Of Communications & Marketing, Morehead State University.
1988 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 1988.