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Full-Text Articles in Marketing

2012 March, Office Of Communications & Marketing, Morehead State University. Mar 2012

2012 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2012.


2012 February, Office Of Communications & Marketing, Morehead State University. Feb 2012

2012 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2012.


2012 January, Office Of Communications & Marketing, Morehead State University. Jan 2012

2012 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2012.


2011 December, Office Of Communications & Marketing, Morehead State University. Dec 2011

2011 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2011.


A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy Dec 2011

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy

Graduate Theses and Dissertations

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …


2011 November, Office Of Communications & Marketing, Morehead State University. Nov 2011

2011 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2011.


2011 October, Office Of Communications & Marketing, Morehead State University. Oct 2011

2011 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2011.


2011 September, Office Of Communications & Marketing, Morehead State University. Sep 2011

2011 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2011.


2011 August, Office Of Communications & Marketing, Morehead State University. Aug 2011

2011 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2011.


2011 July, Office Of Communications & Marketing, Morehead State University. Jul 2011

2011 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2011.


2011 June, Office Of Communications & Marketing, Morehead State University. Jun 2011

2011 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June 2011.


Recruitment Of The Latino Population: Marketing Campaign For Hawkeye Community College, Shelly Kuboushek May 2011

Recruitment Of The Latino Population: Marketing Campaign For Hawkeye Community College, Shelly Kuboushek

Honors Program Theses

Hawkeye Community College (commonly referred to as "Hawkeye" in the remainder of this thesis), is located in Waterloo, Iowa, which is in the northeastern county of Black Hawk. Hawkeye had a Fall 2009 enrollment total of 6,343 students. Only 107 of these students were of Latino background, which is about 2% of total enrollment (Hawkeye, 2009). In Spring 2010, this number increased to 127 Latino students out of 6,292 total students; this is notable as in a typical spring semester, the number of students at the college decreases from the fall semester (Hawkeye, 2010). This increase could be a result …


2011 May, Office Of Communications & Marketing, Morehead State University. May 2011

2011 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May 2011.


2011 April, Office Of Communications & Marketing, Morehead State University. Apr 2011

2011 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2011.


2011 March, Office Of Communications & Marketing, Morehead State University. Mar 2011

2011 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2011.


2011 February, Office Of Communications & Marketing, Morehead State University. Feb 2011

2011 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2011.


2011 January, Office Of Communications & Marketing, Morehead State University. Jan 2011

2011 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2011.


2010 December, Office Of Communications & Marketing, Morehead State University. Dec 2010

2010 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2010.


2010 November, Office Of Communications & Marketing, Morehead State University. Nov 2010

2010 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2010.


2010 October, Office Of Communications & Marketing, Morehead State University. Oct 2010

2010 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2010.


Diversity Awareness Among A Diverse Business Student Population: Insights And Curriculum Implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, Dianna Blankenship Oct 2010

Diversity Awareness Among A Diverse Business Student Population: Insights And Curriculum Implications, Marvin Lovett, Irma S. Jones, Gerald Hollier, Dianna Blankenship

Marketing Faculty Publications

This paper addresses insights gathered from business students enrolled in a Hispanic Serving University (HSU)and resulting curriculum implications related to the continued heritage of the United States to embrace cultures of others. Although awareness of the realities regarding past, current and future diversity within the United State is important for all citizens, such awareness is especially necessary for business students planning to participate in the United States marketplace. This paper provides a limited historical perspective regarding the evolution and promotion of diversity within the United States. Secondly, the current degree of diversity in the United States is presented through a …


2010 September, Office Of Communications & Marketing, Morehead State University. Sep 2010

2010 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2010.


2010 August, Office Of Communications & Marketing, Morehead State University. Aug 2010

2010 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August 2010.


2010 July, Office Of Communications & Marketing, Morehead State University. Jul 2010

2010 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2010.


2010 June, Office Of Communications & Marketing, Morehead State University. Jun 2010

2010 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2010.


2010 May, Office Of Communications & Marketing, Morehead State University. May 2010

2010 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2010.


2010 April, Office Of Communications & Marketing, Morehead State University. Apr 2010

2010 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April 2010.


2010 March-December, Morehead State University. Office Of Athletics. Mar 2010

2010 March-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to December of 2010.


2010 March, Office Of Communications & Marketing, Morehead State University. Mar 2010

2010 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2010.


2010 February, Office Of Communications & Marketing, Morehead State University. Feb 2010

2010 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2010.