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Full-Text Articles in Marketing
2023-April-03-Students In Crisis.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2023-April-03-Students In Crisis.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Threat of eviction. Job loss. Food insecurity. Mounting medical bills. Automobile repairs. Risk of utility shut-off.
Even homelessness.
College students are far from immune to these harsh realities – realities that sometimes can crash down on their journey to graduation like a big tree in the middle of the road during a sudden storm.
At ETSU, the Buccaneer Student Crisis Fund is helping students overcome these obstacles.
The program actually started during an epic storm, the COVID-19 pandemic, by offering support to students suddenly facing unexpected hardships as a result of the national crisis. ETSU’s Day of Giving campaign in …
2023-April-01-A Community Needs Excellent Exhibitions. Etsu Has Them., University Marketing And Communication, East Tennessee State University
2023-April-01-A Community Needs Excellent Exhibitions. Etsu Has Them., University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University received impressive accolades at this year’s Tennessee Association of Museums (TAM) conference.
The ETSU Tipton and Slocumb Galleries won the Award of Excellence and were nominated for the prestigious Past Presidents Award for its “Black and Queer Appalachia” project at the conference.
The “Black and Queer Appalachia” project included two African American group exhibitions titled “Black Gaze,” which was co-curated by Lyn Govette and Lynn Bachmann and featured local Appalachian Highland artists. The project also featured “Y’All Don’t Hear Me: The Black Appalachia” curated by Kreneshia Whiteside-McGee, which highlighted 28 visual, literary and …
2023-April-01-An Ancient Tale That's Still Relevant, University Marketing And Communication, East Tennessee State University
2023-April-01-An Ancient Tale That's Still Relevant, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – “Medea,” first performed in 431 B.C., is still relevant to modern audiences.
The East Tennessee State University Department of Theatre and Dance will bring this captivating story of love, hate, revenge and murder to the stage later this month.
Performances will be presented in the Bert C. Bach Theatre at the ETSU Martin Center for the Arts at 7:30 p.m. Thursday-Saturday, April 20-22. A 2 p.m. show is scheduled for Sunday, April 23. Purchase tickets here or call (423) 439-2787 for more information.
Medea begins April 20
“Take out the use of magic, and forget that this …
2023-April-01-Building A Campus Culture Of Civic Engagement, University Marketing And Communication, East Tennessee State University
2023-April-01-Building A Campus Culture Of Civic Engagement, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University has received the “Voter Friendly Campus” designation for the fourth consecutive term.
The designation, first secured by ETSU in 2017, is given by Fair Election Center’s Campus Vote Project and NASPA – Student Affairs Administrators in Higher Education. This year, the initiative recognized 258 campuses in 38 states as being institutions that have planned and implemented practices that encourage their students to register and vote in the 2022 elections and in coming years.
The mission of the 2023 Voter Friendly Campus designation is to bolster colleges and universities’ efforts to help students overcome …
2023-April-01-Celebrating 100 Years Of Student Journalism, University Marketing And Communication, East Tennessee State University
2023-April-01-Celebrating 100 Years Of Student Journalism, University Marketing And Communication, East Tennessee State University
ETSU News
Last week, East Tennessee State University’s student newspaper, the East Tennessean, celebrated its 100th anniversary. This milestone commemorated a century of journalistic excellence. The East Tennessean plays an important role in facilitating dialogue and engagement on our campus. Students decide what is covered, create content without faculty or administrative oversight, and strive to always provide impartial and thorough information. The newspaper has served as a springboard for hundreds of professional journalists working in the region and beyond, instilling generations of reporters with a sense of integrity, discernment, responsibility, and empathy.
The East Tennessean also is emblematic of the critical …
2023-April-01-Etsu Reports On 'State Of The University', University Marketing And Communication, East Tennessee State University
2023-April-01-Etsu Reports On 'State Of The University', University Marketing And Communication, East Tennessee State University
ETSU News
The vast majority of students, faculty and staff believe East Tennessee State University is living up to its mission, according to the results of the 2022 State of the University survey released today during the quarterly meeting of the university’s Board of Trustees. 96% of people surveyed said ETSU is fulfilling its charge to improve the quality of life for people in the region and beyond.
“Our entire campus community is deeply committed to making our communities — and our world — a better place to live,” ETSU President Dr. Brian Noland said. “I do not think it would be …
2023-April-01-Curating A Career- Meet Kreneshia Whiteside-Mcgee, University Marketing And Communication, East Tennessee State University
2023-April-01-Curating A Career- Meet Kreneshia Whiteside-Mcgee, University Marketing And Communication, East Tennessee State University
ETSU News
East Tennessee State University goes beyond the ordinary by providing an innovative, hands-on approach to learning filled with opportunities beyond textbooks and classrooms.
“Art is a vulnerable and expressive medium that creates conversations that need to happen. Change, love, and hope – that is what I hope for.”
We see evidence of those limitless possibilities in our ETSU alumni, like Kreneshia Whiteside-McGee. “What really drew me to the campus is the sense of community and approachability. I was able to discover who I was as a person.”
Her expansive curation portfolio showcases how she elevates the artwork of creatives to …
2023-April-01-Inaugural Center For Pharmacy Education, Outreach And Advocacy Conference To Be Held May 8, University Marketing And Communication, East Tennessee State University
2023-April-01-Inaugural Center For Pharmacy Education, Outreach And Advocacy Conference To Be Held May 8, University Marketing And Communication, East Tennessee State University
ETSU News
Ballad Health and East Tennessee State University Bill Gatton College of Pharmacy are hosting the inaugural conference for the Center for Pharmacy Education, Advocacy and Outreach on May 8 at Bristol Regional Medical Center in Bristol, Tennessee.
The free event, aimed at pharmacists and pharmacy technicians, will focus primarily on the topics of substance use disorder (SUD) and the opioid epidemic. Continuing education credit is also being offered for each presentation during the program.
Check-in will take place between 8:30-9 a.m., with the conference starting at 9 a.m. in the Monarch Auditorium. A free boxed lunch will be provided with …
2023-April-01-Etsu Music Names New Co-Director Of Chamber Music Festival, University Marketing And Communication, East Tennessee State University
2023-April-01-Etsu Music Names New Co-Director Of Chamber Music Festival, University Marketing And Communication, East Tennessee State University
ETSU News
The ETSU Department of Music announces that Knoxville Symphony Orchestra Concertmaster William Shaub has been named co-director of the ETSU Chamber Music Festival.
After two seasons of the festival that have demonstrated “exceptional success” in drawing talented students and renowned faculty, organizers said, Shaub will replace Dr. Sean Hawthorne, who helped found the festival with Dr. David Kovac in 2019. The move is designed to help propel the Chamber Music Festival to even greater national recognition.
In addition to serving as concertmaster of the Knoxville Symphony Orchestra, Shaub serves as a frequent guest concertmaster all around the world. But he …
2023-April-01-Jazz Ensemble Preparing To Dazzle, University Marketing And Communication, East Tennessee State University
2023-April-01-Jazz Ensemble Preparing To Dazzle, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – The East Tennessee State University Jazz Ensemble will present their spring concert titled “Mixed Bag” at 7:30 p.m. on Saturday, April 29, in the Grand Hall of the ETSU Martin Center for the Arts.
“Instead of presenting a particular genre of music like our Latin Music and Fusion Music concerts of the past, we decided to feature a variety of musical styles on this performance for a change of pace,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU. “We are very excited to feature so many of our talented students as soloists …
2023-April-01-Recognized For An Exceptional Year, University Marketing And Communication, East Tennessee State University
2023-April-01-Recognized For An Exceptional Year, University Marketing And Communication, East Tennessee State University
ETSU News
Spring on any college campus is bustling with excitement as students attend end-of-semester events, finish their courses and look forward to commencement. East Tennessee State University’s campus is no different, with the feeling of celebration in the air.
On Tuesday, April 18, ETSU’s Department of Student Activities and Organizations (SAO) hosted its 21st annual Summit Awards.
The event, held in the D.P. Culp Student Center ballroom, recognized and celebrated students, faculty, staff and various campus programs for their achievements outside the classroom, on campus, and throughout the community.
The ceremony recognized award recipients in several categories including Student Organization Awards, …
2023-April-01-They Roam The Courtroom And Get Skills For Later, University Marketing And Communication, East Tennessee State University
2023-April-01-They Roam The Courtroom And Get Skills For Later, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – For the students involved in East Tennessee State University’s Mock Trial team, the experiences and hands-on learning opportunities are immense.
“It has been more than I could ever imagine,” said team member Caleb Vaughn, a political science and theater and dance major.
ETSU’s Mock Trial team – formed only a year ago – is already receiving national attention.
The group won the Spirit of American Mock Trial Association (AMTA) Award, an accolade given to the team that best exemplifies the ideals of college mock trial, including civility, fairness and professionalism, at an AMTA regional tournament …
2023-April-01-This Researcher Is Leading The Way For Others, University Marketing And Communication, East Tennessee State University
2023-April-01-This Researcher Is Leading The Way For Others, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – Dr. Audrey Depelteau, director of East Tennessee State University’s Innovation Lab, will become the first Tennessean invited to speak at the SelectUSA Investment Summit hosted by United States Secretary of Commerce Gina Raimondo.
The event, May 1-4 in Washington, D.C., connects investors, companies, industry experts and various organizations with the goal of promoting investment deals in the U.S.
“It is an honor to represent ETSU, our region and the State of Tennessee” ~ Dr. Audrey Depelteau
“The ETSU Innovation Lab is an International Soft Landings designation certified by the International Business Innovation Association. The scope of …
2023-April-01-These History Students Are Telling Stories Worth Hearing, University Marketing And Communication, East Tennessee State University
2023-April-01-These History Students Are Telling Stories Worth Hearing, University Marketing And Communication, East Tennessee State University
ETSU News
After weeks of working with sources covering over a century of the area’s past, East Tennessee State University students will present their research on the history of Johnson City’s Black community.
The event happens Tuesday from 4-8:30 p.m. at the Langston Centre, located at 315 Elm Street in Johnson City.
The research was conducted by students in the Department of History’s historical methods course, a class required before history majors can take upper-level courses. The students mined a wealth of historical information about Black churches, schools, civic clubs and organizations in Johnson City and Washington County from the end …
2023-April-01-They Learned Impressive Skills. Now They Battle., University Marketing And Communication, East Tennessee State University
2023-April-01-They Learned Impressive Skills. Now They Battle., University Marketing And Communication, East Tennessee State University
ETSU News
Grab some popcorn.
East Tennessee State University’s Computing Department will host a virtual robot fight this week. The event is Friday from 11 a.m.-2 p.m. in the D.P. Culp Student Center Cave.
“The department is proud of the hard work and dedication of its students and looks forward to an exciting competition that showcases their talents,” said Dr. Tony Pittarese, dean of the ETSU College of Business & Technology.
Event is April 14
During the competition, student groups will showcase their skills in designing virtual robots that can interact with a simulated environment. Each group will develop strategies and …
2023-April-01-The Arts Give The Heart Life, University Marketing And Communication, East Tennessee State University
2023-April-01-The Arts Give The Heart Life, University Marketing And Communication, East Tennessee State University
ETSU News
For Wesley Harmon, theatre is the most real form of entertainment. The arts, according to Savannah Spangler, give the heart its life. “If I’m going to be honest,” said Olivia Zimanek, “this department means everything. Everyone is so supportive and kind.”
ETSU’s Department of Theatre and Dance provides students with exceptional opportunities that boost self-confidence, social awareness, communication skills, and so much more.
“The arts help us make sense of what is happening in the world,” said Chair Karen Brewster.
Learn more about the department here.
2023-April-01-Time, Space And The Deep South, University Marketing And Communication, East Tennessee State University
2023-April-01-Time, Space And The Deep South, University Marketing And Communication, East Tennessee State University
ETSU News
Tema Stauffer is an award-winning photographer and associate professor of photography at East Tennessee State University. Exhibited nationally and internationally, her work has earned many awards and recognitions.
A recent exhibition, “Southern Fiction,” was hosted at the Reece Museum earlier this year. She has taught at ETSU since 2017.
2023-April-01-They've Prepped For Months. Now They Present., University Marketing And Communication, East Tennessee State University
2023-April-01-They've Prepped For Months. Now They Present., University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – Students at East Tennessee State University will soon have the chance to show off their impressive scholarship.
The 2023 Dr. Jay W. Boland Undergraduate Research Symposium is set for Monday, April 24, in the D.P. Culp Student Center. It begins at 9 a.m. and runs through the early afternoon.
“This symposium fosters discussion and collaboration in fields that span the natural and social sciences, humanities, business and technology and the arts,” said Dr. Cerrone Foster, an award-winning scientist and the interim director of Undergraduate Research and Creative Activities. “This symposium also provides experiential and professional experience …
2023 April, Morehead State University. Office Of Communications & Marketing.
2023 April, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2023.
Confronting New Realities: Factors Impacting Adoption And Success Of Online Marketing Education In The Caribbean, Neleen S. Leslie-Piper, Celia Mckoy, Petula Senior
Confronting New Realities: Factors Impacting Adoption And Success Of Online Marketing Education In The Caribbean, Neleen S. Leslie-Piper, Celia Mckoy, Petula Senior
AMTP Proceedings 2023
ABSTRACT
COVID-19 was a watershed event in higher education as institutions at all levels were affected. Schools, colleges, and universities were forced to transition to remote or online instruction with varying levels of preparation. While most colleges and universities in the developed world were taken by surprise, they were not completely unprepared, as most institutions already had the infrastructure to facilitate online learning. In fact, some institutions were already offering online or hybrid courses of study. The developing world, and the Caribbean in particular, faced a different challenge. While institutions utilized learning management systems to deliver face-to-face classes, the facilitation …
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe
AMTP Proceedings 2023
This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.
Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland
Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland
AMTP Proceedings 2023
The purpose of this study is to explore the underlying dimensions of Covid-19 stress to determine the extent to which Covid-19 stress has an effect on students’ intentions to participate in future study abroad programs. The underlying stress factors that this work examines include traumatic stress, contamination fears, fears about economic consequences and past Covid illness experience. The paper addresses the cross-cultural differences in these factors’ effects on studying abroad intentions among young individualistic versus collectivistic consumers. The goal of this study is to develop a deeper understanding of Covid related stress phenomena among global young consumer cohorts. The results …
2023-April-01-Staying On Track Has Benefits, University Marketing And Communication, East Tennessee State University
2023-April-01-Staying On Track Has Benefits, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY - Registration for summer session courses at East Tennessee State University is now open. Enrolling in summer courses provides students with opportunities to stay on track or get ahead in their coursework.
With over 1,200 courses available during the term, students can enjoy the convenience of choosing from a variety of formats, including general education courses, online, study abroad and many more. Probability and statistics, anatomy and physiology, public speaking and macroeconomics are a few courses offered, among a myriad of others.
Six sessions will be available, with dates for each session running between May 15-Aug. 11. During …
2023-April-01-Etsu's Spring Literary Festival Happening Soonetsu-, University Marketing And Communication, East Tennessee State University
2023-April-01-Etsu's Spring Literary Festival Happening Soonetsu-, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – Filled with engaging presentations and audience question-and-answer sessions, East Tennessee State University’s annual Spring Literary Festival is this month.
“This year’s Spring Literary Festival at ETSU promises to be one of our most memorable ever with our keynote Jack Higgs Memorial Reader Daniel Wallace offering us the world premiere of his new memoir, ‘This Isn’t Going to End Well.' The book’s release date is one day before his visit, so attendees can get a hot-off-the-presses copy at the festival and have it autographed,” said Dr. Jesse Graves, ETSU’s poet-in-residence.
The festival runs Wednesday-Thursday, April 12-13. All events, …
2023-April-01-Etsu Health Launches Professional Leadership Academy, University Marketing And Communication, East Tennessee State University
2023-April-01-Etsu Health Launches Professional Leadership Academy, University Marketing And Communication, East Tennessee State University
ETSU News
This week, ETSU Health launched the ETSU Health Professional Leadership Academy, which aims to equip participants with the skills and knowledge to accept and thrive in leadership roles.
The academy’s 30 participants represent the clinical and academic components of ETSU Health, including all five of East Tennessee State University’s health sciences colleges and Ballad Health. They will spend the next six weeks engaging in leadership development activities, including practical leadership challenges and one-on-one coaching, culminating in a recognition ceremony on May 9.
Sessions will be held throughout the region, and will feature an array of speakers, including ETSU President Dr. …
2023-April-01-Obstacles, Victories And Defeats - Tell Your Story, University Marketing And Communication, East Tennessee State University
2023-April-01-Obstacles, Victories And Defeats - Tell Your Story, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – East Tennessee State University invites the public to the final Re-Generation Story Slam of the season at 7:30 p.m. on Friday, April 28, in Johnson City.
“Our last story slam of the Spring 2023 season promises to be one of the most exciting,” graduate assistant and event producer Cory Howard said.
Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “Quests.” All in attendance are invited, but not required, to submit their names into a random drawing to be selected to tell personal stories about long journeys, impossible obstacles, stunning victories, …
2023-April-01-They Burrowed And Dug Even Swam Five Million Years Ago, University Marketing And Communication, East Tennessee State University
2023-April-01-They Burrowed And Dug Even Swam Five Million Years Ago, University Marketing And Communication, East Tennessee State University
ETSU News
Headlines coming out of the Gray Fossil Site and Museum, where a one-of-a-kind ancient ecosystem nearly five million years old is preserved, have focused on the larger fossilized animals like rhinos and red pandas.
But researchers have been paying more attention to the tiny creatures that once roamed the hills and valleys of the present-day Appalachian Highlands.
Lower jaw fossil
A new study published in Palaeontologia Electronica is the first to analyze the fossil moles of the site. By comparing fossil bones and teeth with other living and extinct mole species, the researchers identified four different types of extinct …
2023-April-01-A Name Says A Lot - This One Does Too, University Marketing And Communication, East Tennessee State University
2023-April-01-A Name Says A Lot - This One Does Too, University Marketing And Communication, East Tennessee State University
ETSU News
Writing not long after the end of World War II, author David Sinclair Burleson noted that what was then East Tennessee State College (ETSC) had always aimed to assist the region while at the same time evolving with changing times.
“While from its beginning in 1911 the school has sought to adapt itself to conditions in the area and thereby render its best service,” wrote the longtime ETSC professor and dean, “yet the administration has kept in mind that changing conditions make new demands and call for growth and development internally as well as externally.”
Such a conviction has guided …
2023-April-01-Etsu Professor Awarded For Research On Infants With Neonatal Abstinence Syndrome, University Marketing And Communication, East Tennessee State University
2023-April-01-Etsu Professor Awarded For Research On Infants With Neonatal Abstinence Syndrome, University Marketing And Communication, East Tennessee State University
ETSU News
East Tennessee State University assistant professor Dr. Kara Boynewicz has been awarded the American Physical Therapy Association’s Academy of Pediatric Physical Therapy Dissertation Award for her research of motor development and neurobehavior in infants with neonatal abstinence syndrome.
Boynewicz studied hospitalized infants for the first two weeks of their life. Her research uses standardized outcome measures to determine the effects of prenatal opiate use on newborns to better understand early brain development for early identification of developmental delays.
“I was in shock when I won the award, as there are many P.T.-Ph.D. programs across the country who produce high-quality researchers,” …
2023-April-01-A Space To Be Authentically You, University Marketing And Communication, East Tennessee State University
2023-April-01-A Space To Be Authentically You, University Marketing And Communication, East Tennessee State University
ETSU News
Located in the D.P. Culp Student Center, the ETSU Pride Center is an open and welcoming space for all students, staff and faculty to find their sense of belonging on campus.
Jordan Bond comments on finding the Pride Center saying, “It is where I found the best friend group I’ve ever had.”
The Pride Center is committed to providing a safe space for anyone to be themselves, learn about the LGBTQ+ community and access support resources.
Learn more about the Pride Center here.