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Articles 3631 - 3660 of 7415
Full-Text Articles in Marketing
Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz
Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz
Capstone Collection
Over the last decade, international students in the United States have surpassed the one million mark (Institute of International Education [IIE], 2016(a). Research found here highlights the goals and motivations of this growing constituency and examines factors that influence international students to choose educational experiences in the United States.
Two online surveys were distributed, one to international recruitment agents that work for UC Berkeley Extension, and another to international students. The paper examines survey responses along with existing research to offer data-driven theories on how international educators might more effectively approach student recruitment and program design. The research concluded that …
2017-July-01-Abeer Chaudhary, University Marketing And Communications, East Tennessee State University
2017-July-01-Abeer Chaudhary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-01-Levi Bradford, University Marketing And Communications, East Tennessee State University
2017-July-01-Levi Bradford, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-01-Robotics Camp, University Marketing And Communications, East Tennessee State University
2017-July-01-Robotics Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton
Doctoral Dissertations
With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …
2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University
2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University
2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
An exhibition of black and white photographs entitled “Home & Family” will be on display at the Slocumb Galleries beginning Monday, July 24 - Friday, August 25, 2017. The Artful Aging workshop participants created these original photographs in 8 weeks of study with Katie Sheffield, ETSU Visual Resources Curator, using film-based darkroom developing and printing techniques.
Artful Aging is a unique arts education opportunity, which brings adults 55 and up together with professional teaching artists. The opportunity allows older adults to learn, make, and share art in ways that are novel, complex, and socially engaging.
An artists reception will …
2017 July, Office Of Communications & Marketing, Morehead State University.
2017 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2017.
2017-June-30-Kendall Haven Concert, University Marketing And Communications, East Tennessee State University
2017-June-30-Kendall Haven Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-28-Leon Humphrey Jr., University Marketing And Communications, East Tennessee State University
2017-June-28-Leon Humphrey Jr., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast
Master of Arts in Media and Communication Plan II Graduate Projects
The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …
2017-June-24-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University
2017-June-24-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-23-Adult Friendly Institution, University Marketing And Communications, East Tennessee State University
2017-June-23-Adult Friendly Institution, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-23-Farewell Concert, University Marketing And Communications, East Tennessee State University
2017-June-23-Farewell Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-22-Discovering Your Identity, University Marketing And Communications, East Tennessee State University
2017-June-22-Discovering Your Identity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-21-Jessica Dunker, University Marketing And Communications, East Tennessee State University
2017-June-21-Jessica Dunker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-20-Heritage Day, University Marketing And Communications, East Tennessee State University
2017-June-20-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-16-The Games Begin, University Marketing And Communications, East Tennessee State University
2017-June-16-The Games Begin, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-16-Upward Bound Grant Renewal, University Marketing And Communications, East Tennessee State University
2017-June-16-Upward Bound Grant Renewal, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-14-Surveying Scholarship Recipients, University Marketing And Communications, East Tennessee State University
2017-June-14-Surveying Scholarship Recipients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-14-Olympic Bobsled Training, University Marketing And Communications, East Tennessee State University
2017-June-14-Olympic Bobsled Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-14-Hannah Jenkins, University Marketing And Communications, East Tennessee State University
2017-June-14-Hannah Jenkins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-09-Etsu, Msha Joint Council, University Marketing And Communications, East Tennessee State University
2017-June-09-Etsu, Msha Joint Council, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-09-Tenure And Promotion 2017, University Marketing And Communications, East Tennessee State University
2017-June-09-Tenure And Promotion 2017, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-07-Cyber Security Webinar, University Marketing And Communications, East Tennessee State University
2017-June-07-Cyber Security Webinar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-07-Ochsenbein Award, University Marketing And Communications, East Tennessee State University
2017-June-07-Ochsenbein Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-07-Emilee Sharp, University Marketing And Communications, East Tennessee State University
2017-June-07-Emilee Sharp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-06-Seavp Meeting, University Marketing And Communications, East Tennessee State University
2017-June-06-Seavp Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-05-Summer In Saltville, University Marketing And Communications, East Tennessee State University
2017-June-05-Summer In Saltville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.