Marketing Commons^™

2022-July-13-Meet Vanna Labi, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Vanna Labi ('25), of Asheville, NC, who served a rotation at Ingles Pharmacy in Boones Creek with Preceptor Dr. Matt Craven.

What does your day look on your rotation experience? Along with Matt Gouge (‘23) who is on his APPE rotation, we assist in getting prescriptions ready, administer vaccines (mostly COVID boosters), and general workflow processes. Because our preceptor, Matt Craven is a Gatton grad (Class of 2011), we compare experiences and try to get all the tips we can out of him!

What is something unique about your rotation experience? Because this is a lower-volume pharmacy, we get …

Let All Voices Be Heard: Creating An Engaging And Inclusive Asynchronous Qr Classroom, Ruby A. Daniels, Kathryn Appenzeller Knowles

Numeracy

With the shift to remote teaching, many instructors used Zoom for synchronous work. However, this presented issues (fatigue, turning cameras off, inequitable technical hurdles) that motivated quantitative reasoning (QR) instructors to look for asynchronous alternatives. A common technique has been text-based online discussions, which can be difficult for students to find engaging. This mixed method study (N = 41) describes an inclusive video alternative, specifically for teaching QR and quantitative fluency skills, which was piloted in two asynchronous sections and one hybrid section of the same course. Students posted their video responses, watched their classmates’ videos, and wrote short …

2022-July-01-'Filling The Gaps' In Health Care, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University has been awarded $400,000 in federal funding to expand services in two ETSU Health College of Nursing primary care clinics in Hancock County.

The Rural Expansion Program for At-risk Communities to Promote Health Outcomes through the Integration of Mental Health and Enabling Services (REACH ME) project is led by Dr. Kim Ferguson, assistant professor in the College of Nursing. It will address the critical need for the integration of mental health and enabling services in the provision of comprehensive care to children, youth, families and the community.

Dr. Kim Ferguson, assistant professor …

2022-July-01-'Fl3tch3r Exhibit' Housed At Etsu Celebrating Th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – The international “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University’s Reece Museum faithfully continues to represent the spirit of social and political movements of the country and world. The 2022 exhibition runs Oct. 3-Dec. 9. 

The 2022 juror will be Wesam Mazhar Haddad, a conceptualizer, creative and art director, designer and the founder and curator of the New Jersey-based annual intercontinental poster competition known as Poster Stellars. 

Haddad is a social poster designer and has won over 70 global awards. Haddad’s universal visuals “evoke an everlasting siren that touches every single human …

2022-July-01-'Northeast Heavyweights' Coming To Etsu's Railroad Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The well-known railroad lines of the Northeast and New England will make an appearance at East Tennessee State University’s George L. Carter Railroad Museum. During the monthly Heritage Day program on Saturday, July 30, the free-to-the-public facility will host “Northeast Heavyweights.” It’s a reference not only to the equipment but the volume of traffic that fed the large urban areas between Boston and Washington.

Heritage Day is July 30

“This is a real celebration of the type of industrial might that let America lead the world in productivity and technology, especially as the epochal world wars …

2022-July-01-Back-To-School Tips For Parents, Children, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The start of a new school year can be a stressful yet exciting time for students and parents alike. ETSU Health Pediatrics recommends scheduling an annual checkup to ensure children’s health and well-being prior to their return to class in August.

Children who see their pediatrician annually can create healthy habits that carry into their adulthood. A pediatrician will examine their overall health and can get them up to date on all CDC-recommended vaccines for school-aged children.

Placing an emphasis on children’s mental health is vital to the start of a happy, healthy and successful school year. …

2022-July-01-Caep Accreditation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A multitude of teacher education programs that East Tennessee State University offers have received accreditation at the initial-licensure level and the advanced-level from the Council for the Accreditation of Educator Preparation (CAEP).

“CAEP has set the stage for transformational work to better our partnerships with local education agencies and to refine our programs based on our completer accomplishments and area district needs. Our work through CAEP has created numerous projects that benefit our students through innovation with technology, enhanced clinical practice and trauma informed practices.” said Dr. Cynthia Chambers, associate dean of Educator Preparation. “ETSU faculty …

2022-July-01-Etsu Marching Bucs Enjoy Resurgence, University Marketing And Communication, East Tennessee State University

ETSU News

Many high school students are impressed with our performances and want to continue their band experience when they come to college. A poll of last year’s marching band yielded over 190 students who indicated that being in the ETSU Marching Bucs influenced their decision to attend ETSU.

JOHNSON CITY, Tenn. – With the return of the East Tennessee State University football team in 2015 following nearly a dozen years of dormancy, the ETSU Marching Bucs made a not-so-quiet rebirth, too.  

Scrapped when ETSU shuttered the football program, university officials wanted the marching band …

2022-July-01-Etsu Student First Ever To Do So Wins Goldwater Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Her list of accolades is lengthy.

Piper Floyd, an East Tennessee State University student graduating in May 2023, landed a software developer internship with Wells Fargo and recently received the prestigious Benjamin A. Gilman International Scholarship, one of the most competitive scholarships in the United States.

Piper Floyd

Add to the list: A coveted 2022-23 Goldwater Scholarship, a widely respected award handed out to about 400 undergraduates nationally each year. 

She is the first ever ETSU student to receive this honor.

“When I was awarded the Goldwater Scholarship, I was overwhelmed by a strong sense of …

2022-July-01-Etsu: 'Dont Miss The Opportunity Of The Decade', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Think it’s too late to enter college this fall? Think again, officials at East Tennessee State University say. “This summer has been a game changer for Tennessee students considering college,” Heather Levesque, director of Undergraduate Admissions at ETSU, said.

APPLY FOR FREE with code FALL2022

“ETSU students will have more purchasing power than they’ve had in probably a decade or more. So, if you have been on the fence about pursuing a four-year college degree, there’s never been a better time to take that leap. We’re even waiving the application fee.” Beginning this fall, the state …

2022-July-01-New Chair Leading Philosophy And Humanities At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – By his own account, Dr. David Harker has taken charge of East Tennessee State University’s Department of Philosophy and Humanities at a time “when it is becoming increasingly apparent that we all need to get better at listening to those with whom we disagree, and then reflecting on our reasons for believing as we do.” 

“Philosophy and the humanities,” said Harker, “have a really important role to play in this.” 

Named chair of the department this summer, one of Harker’s primary goals is to provide students and members of the community with more opportunities to talk …

2022-July-01-Leadership Tennessee Next, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Two East Tennessee State University administrators have been named to the fifth class of Leadership Tennessee NEXT, a program designed to offer personal and professional career development for Tennessee’s best and brightest early and mid-career professionals.

Whitney Goetz, executive director of the ETSU Alumni Association, and Jessica Vodden, chief marketing and communications officer, are among the newest class, which is comprised of 30 rising professionals from every region of the state. Jessica Vodden and Whitney Goetz

During the upcoming year, participants will have opportunities to grow their professional skills and connect to a cross-generation network of state …

2022-July-01-Partnership With Police Creates Opportunities For Etsu Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – When it comes to how many hands-on learning opportunities exist for East Tennessee State University students, Isaiah Bishop has a straightforward view. 

“If college for you is just purely lectures and classes, I believe that is your decision,” he said. “There are plenty of opportunities that ETSU gives you in terms of going out and getting experience and making connections to further your career before you even step into the workforce.”  

Bishop would know. 

A senior in the university’s Department of Criminal Justice and Criminology, he has spent the summer alongside officers with the Johnson City …

2022-July-01-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Amie Davis is an associate director for workforce services with the Center for Community Outreach. Before coming to ETSU, she was a career service manager with MCHRA. She studied business administration at the Knoxville Business College.

Brittany Mitchell is a student life coordinator in the Honors College. She comes to ETSU from the Unicoi County School System, in which she was a K-12 teacher. She holds an M.Ed. degree and studied at Radford University and Concordia University, Portland, Oregon.

Dr. Lindsay Williams is an …

2022-July-01-Etsu Dean Participates In Harvard Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Dr. Janna Scarborough, dean of the Clemmer College at East Tennessee State University, recently participated in a management development program at Harvard University.

Harvard University’s Management Development Program intends to help higher education administrators and senior leaders develop skills in management, administration and strategic direction. Topics of the program include leadership effectiveness, fiscal decision-making and equity and inclusivity.

“It was exciting and an honor to connect with so many dedicated higher education professionals from across the country and world, “Scarborough said. “The presenters were world-class and provided experiential opportunities to apply new ideas rooted in the challenges …

2022-July-01-Etsu Ballad Health Announce Buccaneer Building Blocks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A baby’s first steps, a sweet smile or first words are among the milestones families will always cherish. Those treasured moments are just the beginning of so many dreams and new goals to achieve. Today, East Tennessee State University and Ballad Health held a news conference at Niswonger Children’s Hospital to announce a partnership that aims to create a foundation for the success of all children and their families across the Appalachian Highlands called Buccaneer Building Blocks. Welcome to the ETSU family.

 The initiative is dedicated to developing a strong support system for lifelong learning, …

2022-July-01-Etsu Professor Aiming To Enhance Basic Understanding Of Universe, University Marketing And Communication, East Tennessee State University

ETSU News

(Johnson City) East Tennessee State University’s Dr. Robert Pattie has won an impressive grant ultimately aimed at enhancing humanity’s basic understanding of the universe. 

The $320,000 grant, awarded by the National Science Foundation, will allow Pattie and several students in the university’s Department of Physics and Astronomy to travel to Los Alamos National Laboratory in New Mexico.

Detector testing built by ETSU students

But a considerable amount of the work – building equipment, simulating experiments and analyzing data – will happen on ETSU’s main campus over the next three years.   

Pattie works in the world of subatomic physics, and has …

2022-July-01-Etsu Scholar Publishing On Trauma During Covid-, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Because of the COVID-19 pandemic, researchers are working through an important question: How do we teach and learn during a crisis?  

Scholars at East Tennessee State University are at the forefront of that conversation.

Dr. Phyllis Thompson

 A “gift to higher education,” as one reviewer put it, the book “Lessons from the Pandemic: Trauma-Informed Approaches to College, Crisis, Change” is garnering acclaim. Most recently, it was featured in an article published in The Chronicle of Higher Education.

This timely work is edited by Dr. Phyllis Thompson, an associate professor in the Department of Literature and Language …

2022-July-01-Wykoff Named Journal Of Appalachian Health Editor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The dean of East Tennessee State University’s College of Public Health is the new editor-in-chief of the Journal of Appalachian Health.

The first issue edited by Dr. Randy Wykoff is forthcoming. The online journal publishes quarterly and has featured numerous articles by ETSU faculty since its inception in 2019.

The journal contains peer-reviewed research articles, as well as editorials, commentary, book reviews, letters to the editor, news briefs and more focused on work being done to improve the health of people throughout Appalachia. It is available to read without charge. Dr. Randy Wykoff, founding dean of the …

2022-July-01-Meet Francis Murillo, University Marketing And Communication, East Tennessee State University

ETSU News

“They fought for us. We should be fighting for them.” 

East Tennessee State University graduate student and United States Army veteran Francis Murillo has always had her sights set on helping others. While she is currently working on her master’s degree in clinical mental health, the story of her passion traces its beginning to nearly a decade ago. After receiving her bachelor’s degree in psychology with a minor in social work from the College of Arts and Sciences, Murillo felt called to join the Army.

“I didn’t know I wanted my master’s until I deployed,” recalled Murillo. “But when I …

2022-July-01-Colleges Inform Discussion That Led To Tobacco Regulation Bill, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Faculty in East Tennessee State University’s College of Public Health and College of Business and Technology helped inform discussions leading to the recent passage of SB 2219/HB 2705 in the Tennessee legislature.

This bill, which took effect July 1 after receiving Gov. Bill Lee’s signature on June 1, removes preemption of tobacco regulation in the state and exemption of age-restricted venues, such as bars, from smoke-free policy. Removal of preemption allows local governments to regulate the use of smoking and vapor products in age-restricted venues that are not retail tobacco stores. Previous law allowed local …

2022-July-01-Etsu's Archives Of Appalachia Digitizes Black History Collection, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – There’s a 47-minute VHS recording that features an interview with the 1964 class of Langston High School, a now closed institution that served Johnson City’s Black students beginning in the 1890s. A 1985 masonic newsletter, as well as a 1981 Kingsport Times-News article about the Pro-To Club, a non-profit corporation aimed at promoting the welfare of the region’s Black population, is there, too.  

Given to the university more than 20 years ago, the Langston Heritage Group Collection includes a wealth of historical information about Black churches, schools, civic clubs and organizations throughout Washington County from the end …

2022 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2022.

2022-June-27-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Travis Brooks is a technology development coordinator in Academic Technology Services after serving as a project coordinator at Coastal Carolina University. He holds an MBA degree from ETSU.

Dr. Liedson Carneiro is a postdoctoral research associate in the Department of Biological Sciences. Before coming to ETSU, he was a postdoctoral research fellow at the Universidade Federal de Pernambuco. He holds a Ph.D. degree in ecology from the University of Sao Paulo.

Brendan Ogden is a communications coordinator in Quillen College of Medicine. He was …

2022-June-27-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in June.  Thank you for your service!

David Carter – Information Research Technician, WETS-FM, 20 years of service

Lynda Dotson – Coordinator (Retention Specialist), Internal Medicine, six years of service

Patricia Elledge – Office Coordinator, University Advancement, 26 years of service

Lisa Elliott – Academic Advisor, ETSU at Kingsport, 24 years of service

Thomas Fehr – Supervisor, Library Administration, 14 years of service

Jennifer Kintner – Coordinator, Biomedical Sciences, 18 years of service

Richard Mike Rhea – Assistant Director, Athletic Administration, 44 years of service

Carol …

2022-June-20-Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (June 20, 2022) – From Chicago to St. Louis, America’s big Midwestern cities had something in common - railroads galore.  

On Saturday, June 25, the free-entry George L. Carter Railroad Museum on the campus of East Tennessee State University will showcase the railroads that once crisscrossed the Midwest. With an industrial and agricultural base, the action was non-stop and numerous railroads were the primary way to reach cities from smaller towns and areas before the highway system came into being.

Showcasing Midwestern railroads

“At least as railroad history is concerned, the East and West truly met here,” …

2022-June-20-Etsu Online Nurse Practitioner Program Among Top Programs In Tennessee.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum will host “An Evening with Eugene Wolf: A Benefit for the Sammie L. Nicely Collection at the Reece Museum” on Thursday, Sept. 15, from 7:30-9 p.m.  

 

The evening begins at 6:30 p.m. with a reception and cocktail hour, when guests will have the opportunity to meet Wolf before the performance begins. Wolf was a personal friend of Sammie Nicely, and has worked with the Reece and community partners to hold an intimate performance of his award-winning one-man show, “The Book of Mamaw.”   

 

All proceeds from this event will go toward the purchase of collections storage equipment to …

Looking For Inclusivity In Higher Ed? Start In The Classroom!, Michelle C. Carpenter

Atlantic Marketing Journal

The rallying cry for inclusivity has never been greater in higher education. As professors look for ways to ensure all sociocultural perspectives are present in their course activities, lectures and discussions, many questions remain beginning with who should be addressing these issues as well as how exactly this might be accomplished. Increasingly more faculty are opening their classrooms to this discussion, even if diversity is not a required element of their course. Exit interviews conducted in Spring 2021 with senior marketing majors at a Mid Atlantic University provided an opportunity for students to share their perceptions about inclusivity and what …

Investigating The Impact On Student Engagement From Converting Face-To-Face Classes To Online In Response To Covid-19, Anita Whiting

Atlantic Marketing Journal

Paper investigates the impact on student engagement from converting traditional face-to-face classes to online in response to Covid-19. In particular, this study investigated the impact of conversion to online on four different types of student engagement: (1) participation engagement, (2) emotional engagement, (3) skill engagement, and (4) performance engagement. Survey data were collected from 160 business students who had their face-to-face classes converted to online due to Covid-19. Results of study show that all four types of student engagement significantly declined when classes were converted to online. Participation engagement declined the most while performance engagement declined the least. Non-traditional students …

2022-June-15-Grant Supports Esl Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The Tennessee Board of Regents has awarded the college nearly $50,000 to fund the PEER-E2 program for another year.

PEER-E2, which stands for Promoting Engagement, Excellence, and Retention for English as a Second Language Students, began in September 2020 under Dr. Michele Williams. The 2022-2023 PEER-E2 program will consist of six main interventions:

• Specialized ESL pharmacy tutors
• A weekly language lab facilitated by an ESL instructor
• A peer support group
• Culture and language exchange events
• Focused recruiting of ESL students into the pharmacy program including a recruitment trip to Puerto Rico.
• Attending the Tennessee Society of Student Pharmacists (TSSP) Annual …