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Full-Text Articles in Marketing

2022-October-01-Meet Morgan Laymon, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Meet Morgan Laymon, University Marketing And Communication, East Tennessee State University

ETSU News

How many people knew what they wanted to pursue as a profession when they were children? Did it begin with a dream and vivid imagination to become a superhero, a professional athlete, a firefighter – or an actor who made the silver screen for Hollywood blockbuster movies?

For ETSU freshman Morgan Laymon, the dream he had as a child is one he’s making come true, thanks to a groundbreaking collaboration between BlueCross BlueShield of Tennessee and ETSU that resulted in the BlueSky Tennessee Institute powered by ETSU.

Morgan is from Chattanooga and is the second person in his family to …


2022-October-01-Next Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Next Carter Railroad Museum Heritage Day Is Saturday, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The legendary Southern Railway, as well as the many other railroad lines of the Southeast, will highlight the Oct. 29 Heritage Day at East Tennessee State University’s George L. Carter Railroad Museum.  



“The vacation destinations of the South generated competitive railroad traffic since railroading began, not to mention things like produce and other perishables,” said Geoff Stunkard, Heritage Days coordinator for the museum. “This resulted in fast schedules and colorful equipment, so we are looking forward to showcasing the trains of yesterday and today for this special event.”

Saturday event is 10 a.m.-3 p.m.



This Heritage Day …


2022-October-01-Spooky Spotlight - Lucille Clement Hall, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Spooky Spotlight - Lucille Clement Hall, University Marketing And Communication, East Tennessee State University

ETSU News

You hear marbles rolling on the top floor. You may hear a young boy say hello. You venture up the steps, however, and find no one is there. 

So goes the spooky story recounted by dozens of students and staff over the years from Lucille Clement Hall, a five-floor housing unit on ETSU’s campus. 

It’s the legend of “Marble Boy.” The gist: Many years ago, a young boy died falling down an elevator shaft after dropping his marbles. Now, he occupies the same building he perished in.

Beware the "Marble Boy"

Yelling at the ghost to stop doesn’t seem to …


2022-October-01-Priority Scholarship Nearing For Etsu Pharmacy, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Priority Scholarship Nearing For Etsu Pharmacy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The deadline is nearing to earn up to $10,000 as a Priority Applicant at East Tennessee State University Bill Gatton College of Pharmacy. 

Tuesday, Nov. 1, is the last day to apply for a Priority Scholarship, the college’s biggest scholarship, and secure a spot in the Class of 2027. 

“This is an exciting time to pursue pharmacy as a career because we are seeing a shortage in pharmacy jobs, with sign-on bonuses being offered across the country,” said Dr. Kathy Mueller, the college’s new director of admissions. Mueller also serves as assistant professor of Pharmacy Practice and …


2022-October-01-Andrew Cbat Leadership Academy Announced Following $150,000 Scholarship Endowment, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Andrew Cbat Leadership Academy Announced Following $150,000 Scholarship Endowment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University's College of Business and Technology and the ETSU Foundation unveiled the newly named Andrew CBAT Leadership Academy following a three-year endowment commitment totaling $150,000 from two local business leaders,  Dewey Andrew and Scott Andrew. 

The Andrew CBAT Leadership Academy Scholarship Endowment is a generous gift that will support the college's Leadership Academy and fund scholarships aimed at empowering students to become the next servant leaders in the Appalachian Highlands and beyond. 

“The Andrew CBAT Leadership Academy enhances the professional development of selected undergraduate and graduate students through educational experiences and service leadership opportunities,” …


2022-October-01-Jcrc To Hold Open House, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Jcrc To Hold Open House, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Johnson City Recovery Center (JCRC) and East Tennessee State University Department of Social Work invite the community to an open house for the new location of the JCRC on Friday, Oct. 28, from 3-5 p.m.

The JCRC is the first addiction recovery community center in the Tri-Cities. Currently, the JCRC hosts several recovery support groups, but once it is fully operational, it will host up to three different mutual aid groups daily, recovery coaching services, linkages to community resources, and recovery information and education groups. JCRC offers a safe, recovery-oriented environment to help bridge the gap …


2022-October-01-Meet Chassady Abernathy, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Meet Chassady Abernathy, University Marketing And Communication, East Tennessee State University

ETSU News

There was a time Chassady Abernathy, a first-year student majoring in Bluegrass, Old-Time and Roots Music, had not even heard of East Tennessee State University. 



Her dad, musician Barry Abernathy, played a show in Johnson City and immediately called his daughter to share his positive view of the school, as well as the bluegrass program led by Dan Boner.



She came for a visit and ended up loving what she saw.




“The Bluegrass program drew me to ETSU, as well as the location,” she said. “I love being in the mountains, and I love this area and the people …


2022-October-01-Plan Your Trip To The Mountains, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Plan Your Trip To The Mountains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – If you haven’t already, go ahead and book your trip to the mountains of the Appalachian Highlands. 



Fall color is about to boom in the region’s highest elevations.  



“Any time over the next three weeks that you can sneak in a mountain drive, it should not disappoint,” said Travis Watson, the campus arborist at East Tennessee State University.

Fall at ETSU

Trees on ETSU’s campus have started the annual symphony of colors, and that’s true for a variety of spots in Johnson City and the surrounding area.  



“But don’t be fooled by these early changers,” said Watson. …


2022-October-01-Award-Winning Conductor Leading Department Of Music, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Award-Winning Conductor Leading Department Of Music, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY - East Tennessee State University’s Department of Music, home to award-winning faculty and student ensembles, presents more than 200 events each year. 

Many are free. Others cost only what it takes to cover associated expenses.  

For Dr. Alan Stevens, named chair earlier this year, it is all part of building a community that “both accept students for who they are and challenges them to be better musicians and academics.” 

“The Department of Music is a thriving group of students and faculty,” he said. “I want to ensure that the Department of Music helps students to succeed both in …


2022-October-01-Etsu Hosting Tri-Cities Financial Aid Night, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Etsu Hosting Tri-Cities Financial Aid Night, University Marketing And Communication, East Tennessee State University

ETSU News

Those who want to receive assistance filing the FAFSA should bring with them:

  • An FSA ID. Creating an FSA ID at studentaid.gov/fsa-id/create-account/launch (one for the student and parent) before the event will make your time at Tri-Cities Financial Aid Night more efficient.
  • Your Social Security number (it’s important that you enter it correctly on the FAFSA form).
  • Your parents’ Social Security numbers if you are a dependent student.
  • Your driver’s license number if you have one.
  • Your Alien Registration number if you are not a U.S. citizen.
  • 2021 federal tax information or tax returns including 2021 W-2 information, for yourself …


2022-October-01-Civil War Scholar Speaking At Etsu, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Civil War Scholar Speaking At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Bible played a crucial role in the Civil War. 

That’s the argument put forward by Dr. James P. Byrd, a Vanderbilt University professor who is coming to East Tennessee State University to speak about his book “A Holy Baptism of Fire: The Bible and the American Civil War” published by Oxford University Press.  “A Holy Baptism of Fire: The Bible and the American Civil War”
Dr. James Byrd

The event is scheduled for 7 p.m. on Thursday, Oct. 20, on the second floor of the D.P. Culp Student Center. 

His talk is free and open …


2022-October-01-Etsu Celebrating Hip-Hop History, University Marketing And Communication, East Tennessee State University Oct 2022

2022-October-01-Etsu Celebrating Hip-Hop History, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Black American Studies program and the Reece Museum, with support from the College of Arts & Sciences’ Office of Equity and Inclusion, the Department of Appalachian Studies and the Mary B. Martin School for the Arts, have partnered to present the second annual event series “Hip-Hop History: A Cultural Celebration.” Held at the Reece Museum in November, these events will celebrate and recognize “the melting-pot quality of Hip-Hop art and culture,” organizers said.  

“This partnership and collaborative exercise highlight the importance of Black Americans and their contributions to America, especially in Appalachia,” said Dr. Daryl A. …


2022 October, Morehead State University. Office Of Communications & Marketing. Oct 2022

2022 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2022.


2022-September-30-Meharry Medical College President, Ceo To Speak At Etsu On Oct. 13, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-30-Meharry Medical College President, Ceo To Speak At Etsu On Oct. 13, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 30, 2022) – Noted scientist, physician and administrator Dr. James E.K. Hildreth will give a free public lecture at East Tennessee State University on Thursday, Oct. 13.

Hildreth, president and CEO of Meharry Medical College, will speak at 6:30 p.m. in the Grand Soldiers Ballroom of the Carnegie Hotel, following a 5:30 p.m. reception.

His talk, titled “An Immunological Paradox Explained: HIV as Trojan Exosome,” is sponsored by the university’s Black American Studies Program. It is also part of the ETSU College of Public Health’s Leading Voices in Public Health Lecture Series serving as the second …


Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell Sep 2022

Defining Health Care Marketing: A Review Of Scholarly And Other Textual Sources, Gary Daniel Futrell

Journal of Applied Marketing Theory

A review of scholarly works and leading textbooks published for health care marketing courses shows that they do not adequately define the disciple. This paper promotes the use of the two-word form of health care and defines health care marketing as the activity, set of institutions, and processes for creating, communicating, delivering, & exchanging any good, service, or idea; performed to restore, maintain, or enhance the well-being of an individual or population. This paper fills a gap in the literature by providing linguistic and practical justification for using the two-word form of health care and connects the modern wellness paradigm …


2022-September-23-Rotation Spotlight- Riana Roberts ('23), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-23-Rotation Spotlight- Riana Roberts ('23), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Riana Roberts ('23) from Saint Louis, Missouri. She had a rotation experience at Adams Pharmacy in Mountain City. Her preceptor was alumna Dr. Holly Adams ('21).   What did your day look like on rotation?   During my time at Adams Pharmacy, the first thing I would do is help the pharmacy team fill prescriptions in the morning. During the afternoon, I was given the opportunity to verify prescriptions along with my preceptor to gain more experience as a future pharmacist. I learned so much from knowing how to handle drug utilization reviews to understanding insurance claim issues. While at my …


2022-September-21-Etsu Establishes Center For Interprofessional Collaboration, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-21-Etsu Establishes Center For Interprofessional Collaboration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 21, 2022) – East Tennessee State University’s commitment to interprofessional education is strengthening and expanding with the recent creation of the ETSU Center for Interprofessional Collaboration.

Interprofessional education (IPE) is rooted in students learning and practicing team-based, collaborative care in order to improve health outcomes for patients.

Ten years ago, ETSU began its formal approach to IPE by establishing programming and laying the groundwork for the renovation of a building on ETSU’s VA campus to be dedicated completely to interprofessional education. Bishop Hall (also known as Building 60) opened in 2018 and has served as a …


2022-September-21-Serving Those Who Served, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-21-Serving Those Who Served, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For Air Force veteran Sarah Royse, the prospect of going to college after serving her country was exciting – and challenging.  



Royse’s mom knew a veteran who had received assistance from East Tennessee State University’s Veterans Upward Bound. Royse decided to reach out to the program herself.  


“They helped me figure out all these different scholarships and grants that I could qualify for,” said Royse, now employed with the office as an educational advisor. “I didn’t know that there was so much help out there for veterans until this office started helping me.”  



It’s stories like …


2022-September-20-Etsu Among 32 Educator Prep Programs Recognized Nationally, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-20-Etsu Among 32 Educator Prep Programs Recognized Nationally, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 20, 2022) – East Tennessee State University is one of 32 providers of educator preparation from 16 states, Puerto Rico and Jordan to receive recognition for their leadership and commitment to continuous improvement.

The Council for the Accreditation of Educator Preparation (CAEP) recently announced that ETSU is a recipient of the 2022 Frank Murray Leadership Recognition for Continuous Improvement. Recipients of this honor provided evidence and data trends to achieve accreditation with no stipulations or areas for improvement.

The Frank Murray Leadership Recognition for Continuous Improvement is named after the founding president of the Teacher Education Accreditation …


2022-September-20-Gray Fossil Site Makes The New York Times, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-20-Gray Fossil Site Makes The New York Times, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

When Fossils Are Accidentally Dug Up, the Job Site Becomes a Science Lab by Mitch Smith

Interesting article from the New York Times about what happens when construction crews find fossils, including information about the Gray Fossil Site, where the first fossils were found by TDOT construction crews.


2022-September-19-National Registration Day, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-19-National Registration Day, University Marketing And Communication, East Tennessee State University

ETSU News

Want a free Sherpa Lounge Chair created by UGG? Show up to any Civic Couch Party location, snap a photo and post to your social with the hastags #ETSUVotes and #GoVoteTN to be entered for a chance to win! Civic Couch Party locations will be set up at various locations on campus, including: University Commons, the Amphitheatre, Carillon and the Quad.

JOHNSON CITY (Sept. 19, 2022) – Sept. 20 is known as National Voter Registration Day in the United States, and East Tennessee State University’s student-led initiative ETSU Votes is encouraging students, faculty, staff and members of the community to …


2022-September-19-Etsu Bringing World-Famous Drone Show To Campus, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-19-Etsu Bringing World-Famous Drone Show To Campus, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 19, 2022) – East Tennessee State University’s Office of Leadership and Civic Engagement has announced its inaugural event ETSU Together, an interdepartmental program celebrating the International Day of Peace, which will be observed Wednesday, Sept. 21.

As a part of the event, organizers have coordinated an aerial drone show in which over 100 music-synchronized drones will light up ETSU’s campus with a never-before-seen performance curated specifically for ETSU Together.

Festivities for ETSU Together begin at 7 p.m., and will engage students, faculty and staff in interactive activities and the opportunity to have their message of …


Business Education And The Development Of Feedback Skills: The Impact Of Student Peer Review Assignments., Kristy Cunningham, Vikkie Mccarthy, Al Tilooby Sep 2022

Business Education And The Development Of Feedback Skills: The Impact Of Student Peer Review Assignments., Kristy Cunningham, Vikkie Mccarthy, Al Tilooby

International Journal for Business Education

Business education not only strives to bridge the gap between related theories and applications but also seeks to develop student’s employability skills. Employability skills are generic skill sets of employees and potential employees that employers across industries value. Leadership, communications, and relationship building are examples of skills that employers have reported as valuable employability skills. Feedback receiving and giving are communications skills important for employment and professional development. The purpose of this paper is to explore the pedagogical device of peer reviews in business classes to develop students’ feedback receiving and feedback giving skills. Using the theoretical learning theory, connectivisim, …


2022-September-16-Tolley Attends Harvard Leadership Institute, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-16-Tolley Attends Harvard Leadership Institute, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 16, 2022) – An East Tennessee State University professor and librarian recently attended the annual Leadership Institute for Academic Librarians hosted by the Harvard Graduate School of Education.

Rebecca Tolley, director of Research and Instruction Services at ETSU’s Charles C. Sherrod Library, attended the institute with partial funding from the library and a university Presidential Grant-in-Aid Award.

The Institute for Academic Librarians is designed to help participants “gain a deeper understanding of the leadership skills and strategies needed to lead and manage the contemporary academic library through challenging contexts.” Its curriculum included small group work, reflection, writing …


2022-September-15-Sherrod - Hispanic Heritage Month, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-15-Sherrod - Hispanic Heritage Month, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 15, 2022) - In honor of Hispanic Heritage Month, the Sherrod Library at East Tennessee State University has hand-selected a collection of children’s and young adults’ books that celebrate Hispanic and Latinx authors, culture and topics. 

The display is in the juvenile collections section of the library, which is located on the 3rd floor. The section features “easy readers” for children in grades K-2 and includes both fiction and non-fiction books. 

Young-Adult Reads (Fiction)

“Sia Martinez and the Moonlit Beginning of Everything” by Raquel Vasquez Gilliland (2020) 

“Arizona. It's been three years since the ICE raids, since Artemisia (Sia) …


2022-September-14-Substance Use Recovery Tool Launched, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-14-Substance Use Recovery Tool Launched, University Marketing And Communication, East Tennessee State University

ETSU News

CHICAGO (Sept. 14, 2022) —Today, NORC at the University of Chicago, East Tennessee State University (ETSU), and the Fletcher Group, Inc. released a mapping tool that enables users to measure the strength of substance use recovery ecosystems for every county in the United States and explore associations with overdose deaths and other sociodemographic and economic factors. The term “recovery ecosystem” is used to describe the factors in a community that support individuals in recovery from substance use disorder.  

The Recovery Ecosystem Index Mapping Tool integrates the Recovery Ecosystem Index, overdose mortality rates, and data on poverty, education, and other …


2022-September-14-Women And Gender Resource Center, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-14-Women And Gender Resource Center, University Marketing And Communication, East Tennessee State University

ETSU News

The WGRC will be hosting a grand re-opening and open house on Wednesday, Sep. 14, in the 2nd floor lobby of the Culp Center from noon until 3 p.m. There will be refreshments, a program highlighting female performers and a tour of the center.

(Sept. 14, 2022) Last month, National Women’s Equality Day was celebrated in the United States, as it is every year on Aug. 26 in celebration of the adoption of the 19th Amendment to the Constitution in 1920. The amendment granted women the right to participate in elections by prohibiting the federal government from denying citizens …


2022-September-14-Etsu Celebrates Ciidi Ribbon Cutting, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-14-Etsu Celebrates Ciidi Ribbon Cutting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (September 14, 2022) – For the first time in its eight-year history, East Tennessee State University’s Center of Excellence in Inflammation, Infectious Disease and Immunity (CIIDI) has a physical presence to call its own.

Today, university officials celebrated the official ribbon cutting for the new space, located on the second floor of Building 6 on the James H. Quillen VA Medical Center at Mountain Home.

CIIDI officially moved into its new space in late 2020, and they have spent the past year renovating the area, adding state-of-the-art scientific equipment and preparing it to become a hub of research …


2022-September-13-Leading Voices In Public Health, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-13-Leading Voices In Public Health, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The “Leading Voices in Public Health” Lecture Series sponsored by the East Tennessee State University College of Public Health will kick off “close to home” this year with the latest update on Appalachian health. “This should be a wonderful opportunity for attendees to update their understanding of our region, its health challenges and potential resources, and the important role that ETSU plays in improving the health and well-being of the region,” said Dr. Randy Wykoff, dean of the College of Public Health.

On Tuesday, Sept. 13, several experts from the ETSU faculty will provide 10-minute …


2022-September-08-Clemmer College Faculty-Led Team Secures $1.25 Million In Grant Funding, University Marketing And Communication, East Tennessee State University Sep 2022

2022-September-08-Clemmer College Faculty-Led Team Secures $1.25 Million In Grant Funding, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 8, 2022) – East Tennessee State University faculty members with Clemmer College were recently awarded $1.25 million  in grant funding to support a project known as the Rural Initiative for Training Administrators with Special Education Expertise (RITASEE), which aims to enhance service for all students in rural school settings by strengthening current leadership practices related to communication and collaboration; developing evidence-based school improvement systems to serve diverse learners; advocating for district and school-wide inclusive practices; and promoting positive school culture for all students.


The initiative is a result of the collaborative work between the Department of Educational …