Marketing Commons^™

Want To Enroll In A Mooc? No Thanks, My Professors Have Their Own Videos, Enda Mcgovern, Arne Baruca

Marketing Faculty Publications (Archived)

Purpose: The paper explores how professors, in adopting short digital video lectures as a complementary teaching platform outside the classroom, could better enhance the learning experience for digital natives, i.e. millennial students, in challenging the growth of massive open online courses (MOOC). Specifically, the use of personalized, class-specific, video content made available on YouTube, in which the professor-of-record appears, is examined as a complementary learning platform for students required to read textbook material in preparation for class discussions.

Method / Design and Sample: Students were required to view class-specific digital videos on YouTube and thereafter complete a questionnaire to examine …

Ua3/9/3 President's Office-Ransdell Reading File, Wku Archives, Virginia Brothers, Aaron Shuford

WKU Archives Collection Inventories

Reading file of outgoing correspondence regarding the administration of WKU, fund raising, thank yous and letters of condolence.

Decision Making In Web Survey Participation Of Undergraduate Students, Weimiao Fan

Legacy Theses & Dissertations (2009 - 2024)

With the popularity of the Internet, web surveys have become increasingly prevalent. Upon the arrival of an email invitation for a web survey, individuals may make four decisions about participating in the web survey: (a) to open the e-mail or not, (b) to click the link to the web survey or not, (c) to start to answer any question or not, and (d) to complete all web survey questions or not. However, little is known about how individuals make these decisions, what variables are associated with each of these decisions respectively, and if individuals make each of these decisions quickly …

Analyzing The Presence Of Marketing In Campus Recreation Departments, Amy Gibson

MPA/MPP/MPFM Capstone Projects

The University of Kentucky’s Campus Recreation department is currently operating without professional marketing personnel to promote the programs and services the facility offers. With the university expanding campus housing for incoming students, the question of how activity spaces will accommodate and reach out to these students is certainly one to consider.

I conducted this research with the aim of analyzing the importance of marketing in Campus Recreation facilities and to see if marketing efforts have an effect on facility usage by participants. The department began conducting surveys in 2010 to assess its programs and services in order to determine student …

Students' Consumption Of Healthy Food Items Using A Social Marketing Intervention, Kayla Autumn Dalton

Masters Theses

This study was an analysis of student eating habits in an "all-you-care-to-eat" dining center at a mid-size, four year, Midwest residential institution. The present, quantitative study was replicated based off a study conducted in 2008 at a similar Midwest university by Diana Poovey Duncan. The present study examined college students' (n = 218) eating habits and consumption patterns over a nine-week study period. Participants were solicited to take the pre-intervention survey in person with incentives during the second week of the study while a post-intervention survey was sent electronically during the seventh week only to those whom provided an …

2013 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2013.

2013 Web Features, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Web features for 2013.

Factors Prospective Students Consider When Selecting An Mba Program, Lorie Plyler Briggs

USF Tampa Graduate Theses and Dissertations

This paper adds to existing literature regarding MBA selection processes and helps identify and better understand the needs that motivate consumers to pursue an MBA degree. Through a series of qualitative, one-on-one interviews with 17 brand-new MBA students or prospective students, this research found that while many people have "always wanted" to earn the advanced degree, most have toyed with the idea of a graduate business degree for many years. The most frequent reasons that people cite regarding their decision to seriously consider an MBA at a large southern university centers around four desires. These are, not surprisingly, the desire …

2012 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2012.

Select Readiness: Assessing The Clinical Learning Environment Of A Regional Branch Medical Campus, Margaret A. Hadinger Edd, Ms, Erica T. Mahady Ma, Edward Norris Md, Fapm, J Alan Otsuki Md, Mba

Department of Education

No abstract provided.

2012 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2012.

Imsa360: Fall/Winter 2012, Imsa Fund

IMSA Fund Reports

Last year we celebrated IMSA’s 25th anniversary. With the commencement of our 212 Seniors, we closed this incredible chapter of IMSA’s history knowing that these young men and women have joined a long line of IMSA alumni whose life work has made an important, positive impact. While the past 25 years have seen IMSA graduates become great leaders in new fields and new careers, they have also seen even more IMSA alumni making less famous but equally as important contributions.

In addition to our Seniors, we also “graduated” more than 3,547 students and 727 teachers whom we served last year …

2012 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2012.

2012 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2012.

2012-Tcap Achievement 2012, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2012 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2012.

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

2012 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2012.

Nonprofit Marketing Education In The United States: An Examination And Interpretation Of The Prevalance And Nature Of Curriculum, Theresa Meier Conley

Electronic Theses and Dissertations

The nonprofit sector is a large, growing, and essential part of the United States economy. There is a history of inspired ideas and complex change in the nonprofit sector that marketing educators and business school administrators must understand if they are to be leaders in the continuing evolution of nonprofit marketing education.

This manuscript includes a summarized historical perspective, a selective review of literature from existing nonprofit management and marketing education, a discussion of relevant contemporary issues for consideration, and mixed-method research results regarding the prevalence and nature of nonprofit marketing education. The mixed-method research strategy includes three phases; the …

2012 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2012.

2012-May-23-Americas Best Award - 2012, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2012 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2012.

Imsa360: Spring 2012, Imsa Fund

IMSA Fund Reports

We are all still basking in the glow of a wonderful 25th Anniversary Gala attended by more than 250 dear friends and supporters of IMSA. It has been truly inspiring to hear alumni, alumni parents and staff proudly reflect on our first 25 years as well as share extraordinary excitement in anticipation of our next 25.

For the past two and a half decades, IMSA faculty and staff have excelled at “igniting and nurturing” creative, ethical, scientific minds through inquiry based activities, demanding rigor and close relationships. In turn the students have continuously helped us learn how to teach – …

Imsa360: Spring 2012, Imsa Fund

Documents

IMSA Founding Father and Nobel Laureate Dr. Leon Lederman has spent the better part of 90 years tirelessly improving science education. Because of his legacy, Illinois, the nation and the world will reap the benefits for generations to come.

On April 14, 2012 at IMSA’s 25th Anniversary Gala, members of the IMSA community celebrated the 90th birthday of a state and national treasure—Dr. Leon Lederman. It was a fitting tribute for a man who changed the lives and futures of generations of talented students in Illinois by giving them a home where they could reach their full potential.

2012 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2012.

Siec-Isbe: Quo Vadis? Strategy Suggestions For The Siec-Isbe, Katharina Stoettinger, Michaela Stock, Peter Slepcevic-Zach, Ph.D.

International Journal for Business Education

In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis.

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2012 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2012.

2012 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February of 2012.

Imsa360: Winter 2012, Imsa Fund

IMSA Fund Reports

Last year we celebrated IMSA’s 25th anniversary. With the commencement of our 212 Seniors, we closed this incredible chapter of IMSA’s history knowing that these young men and women have joined a long line of IMSA alumni whose life work has made an important, positive impact. While the past 25 years have seen IMSA graduates become great leaders in new fields and new careers, they have also seen even more IMSA alumni making less famous but equally as important contributions.

In addition to our Seniors, we also “graduated” more than 3,547 students and 727 teachers whom we served last year …