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Full-Text Articles in Marketing

2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-08-1/2 Welcome Dr. Means, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-08-1/2 Welcome Dr. Means, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-07-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-07-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-02-University School Open House, University Marketing And Communications, East Tennessee State University Jan 2014

2014-January-02-University School Open House, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Fixing Advising: A Model For Faculty Advising, Robert M. Crocker, Marlene Kahla, Charlotte Allen Jan 2014

Fixing Advising: A Model For Faculty Advising, Robert M. Crocker, Marlene Kahla, Charlotte Allen

Faculty Publications

This paper addresses mandates to fix the advising process with a focus on faculty advising systems. Measures of student success and satisfaction, administrative issues, and faculty concerns are among the many factors discussed. Regression analysis is used to explore long-voiced faculty complaints that students do not follow advice. A case study is used to illustrate changes in one department’s advising process and measures of student satisfaction are reported. A model of advising components is offered to illustrate practices suggested to realize the full potential of the advising process.


02. Business, University Of Central Oklahoma Jan 2014

02. Business, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


04. Finance, University Of Central Oklahoma Jan 2014

04. Finance, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


03. Economics, University Of Central Oklahoma Jan 2014

03. Economics, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


07. Marketing, University Of Central Oklahoma Jan 2014

07. Marketing, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


01. Accounting, University Of Central Oklahoma Jan 2014

01. Accounting, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


05. Information Operations Management, University Of Central Oklahoma Jan 2014

05. Information Operations Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


06. Management, University Of Central Oklahoma Jan 2014

06. Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.


Get Your Head In The Game: Using Gamification In Business Education To Connect With Generation Y, Sonja Martin Poole, Elyria Kemp, Lauri Patterson, Kimberly Williams Jan 2014

Get Your Head In The Game: Using Gamification In Business Education To Connect With Generation Y, Sonja Martin Poole, Elyria Kemp, Lauri Patterson, Kimberly Williams

Marketing (Formerly Marketing and Law)

Generation Y learners think and learn differently. They seek learning environments that are relaxed, flexible, interactive, and engaging. Gamification incorporates game mechanics to non-game contexts and has been found to motivate or incentivize students using rewards such as points, badges, and certificates. The purpose of this research is to investigate how utilizing gamification mechanics and customer engagement principles in college business courses can engage and foster learning among Generation Y students. Findings from this research suggest that using gamification techniques in the classroom can be an effective tool for enhancing student engagement and learning. Implications and future research are presented.


Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives Jan 2014

Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Potter College of Arts & Letters Dean, regarding the administration of Potter College.

Contact was a Potter College newsletter about funding opportunities, including grants, for faculty projects and research in the 1970s.

The Forum was a Potter College newsletter for faculty to share information about professional activities and discuss intellectual items of interest in the 1970s.

Potter College Potpourri was a newsletter for faculty, staff, and students that was available in print and online in the late 1990s. It included recent happenings, a frequently asked questions section, and brief departmental updates.

Arts & Letters is the …


Pharmacy Professor Receives National Honor For Work Related To Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Pharmacy Professor Receives National Honor For Work Related To Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Sarah Melton, a professor of pharmacy practice in the Bill Gatton College of Pharmacy at East Tennessee State University, has been awarded a national honor for her work related to prescription drug abuse.

The American Pharmacists Association (APhA) recently honored Melton with the Generation Rx Award of Excellence, an award that recognizes a pharmacist who has demonstrated a commitment to the mission of substance abuse education. 

In receiving the honor, Melton was recognized for her 20 years of dedication to fighting the prescription drug abuse and opioid addiction epidemic in Appalachia.

An advocate for reducing stigma and …


Professor Cares About Mentally Ill, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Professor Cares About Mentally Ill, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Professor Cares About Mentally Ill

Professor Sarah Melton has written an article about caring for the mentally ill patient, and how she helps her students do the same. It was accepted for the library at Pharmacist.com. You can read the full article here...


Dr. Brian Cross Featured In Pharmacy Today, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Dr. Brian Cross Featured In Pharmacy Today, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Brian Cross, an associate professor with the East Tennessee State University College of Pharmacy, and Dr. Reid Blackwelder, a professor with ETSUs Quillen College of Medicine, recently were featured in an issue of Pharmacy Today magazine.

The article showcased in the American Pharmacists Association publication tells the story of the pairs physician-pharmacist collaboration at ETSU Family Physicians.

Blackwelder told the magazine that the clinics have worked hard to foster a collaborative culture where everybody has a voice. Were all there to make our patients get the best outcomes.

Focusing on the Kingsport clinic ETSU Family Physicians is …


Erin Light, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Erin Light, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Erin Light is a third-year student pharmacist in the ETSU Bill Gatton College of Pharmacy. At age 36, she readily admits she has taken the long road – one filled with several unexpected turns – to get to this point. The Bulls Gap native who now lives in Greeneville has been a pharmacy tech since 2001 and is a single mom to daughter, Emma, 9. She is the correspondent for the Gamma Delta chapter of the pharmacy fraternity Phi Delta Chi at Gatton.

Q: Why did you decide to go to pharmacy school?  

A: I’ve always wanted to go to …


Etsu Pharmacy Professor Named To Editorial Board Of Scholarly Journal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu Pharmacy Professor Named To Editorial Board Of Scholarly Journal, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Sam Harirforoosh, an associate professor in East Tennessee State Universitys Bill Gatton College of Pharmacy, has been selected to serve on the editorial board of a scholarly journal.

Clinical Pharmacokinetics, published by Springer Healthcare, is noted as the major review journal in the area of clinical pharmacokinetics and promotes the continuing development of clinical pharmacokinetics and pharmacodynamics for the improvement of drug therapy and aims to advance postgraduate education in clinical pharmacology and therapeutics.

Harirforoosh, who teaches in the Department of Pharmaceutical Sciences, is also a member of ETSUs Center of Excellence for Inflammation, Infectious Disease …


Etsu's Gatton College Of Pharmacy Receives Continued Full Accreditation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jan 2014

Etsu's Gatton College Of Pharmacy Receives Continued Full Accreditation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY The Doctor of Pharmacy degree program at East Tennessee State Universitys Gatton College of Pharmacy has earned continued full accreditation from the Accreditation Council for Pharmacy Education (ACPE). The accreditation is valid through 2024.

This accreditation confirms that we continue to meet all standards required for a quality-assured professional education, said Dr. Adam Welch, associate dean for Assessment and Academic Affairs at the Gatton College of Pharmacy. It confirms that our 319 student pharmacists, including the 17 enrolled in dual degrees and 25 in our research concentration, are in a position to make a lasting impact on patient …