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Full-Text Articles in Marketing

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor Sep 2015

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …


Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows Sep 2015

Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy, Pia A. Albinsson, G. David Shows

Atlantic Marketing Association Proceedings

This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) course recommendations of designing significant learning goals. In addition to the way the course was delivered (both face-to-face and online), the instructor worked with a Higher Ed publisher to customize a textbook to include sustainability issues related to the course content (i.e., reflecting IMC topics). The course re-design included sustainability assignments such as Virtual Field Trips (visiting corporate websites and other organizations to study their CSR statements …


2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-22-Kingsport Acl Fall Classes Begin October 12, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-22-Kingsport Acl Fall Classes Begin October 12, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-22-Etsu Offers Week-Long Renaissance Child Fall Enrichment Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-22-Kingsport Acl Fall Classes Begin October 12, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-22-Kingsport Acl Fall Classes Begin October 12, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Marcos Villatoro To Bring Bi-Cultural Perspectives To Etsu, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Marcos Villatoro To Bring Bi-Cultural Perspectives To Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Etsu, Milligan To Present Second 'Men In Song' Choral Festival, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Etsu, Milligan To Present Second 'Men In Song' Choral Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Carter Railroad Museum's Heritage Day Honors Chicago, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Carter Railroad Museum's Heritage Day Honors Chicago, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Marcos Villatoro To Bring Bi-Cultural Perspectives To Etsu, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Marcos Villatoro To Bring Bi-Cultural Perspectives To Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Etsu, Milligan To Present Second 'Men In Song' Choral Festival, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Etsu, Milligan To Present Second 'Men In Song' Choral Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Carter Railroad Museum's Heritage Day Honors Chicago, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Carter Railroad Museum's Heritage Day Honors Chicago, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University Sep 2015

2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.