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Articles 3991 - 4020 of 7751
Full-Text Articles in Marketing
2017-February-20-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
2017-February-20-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-20-Retirement Planning Today, University Marketing And Communications, East Tennessee State University
2017-February-20-Retirement Planning Today, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-15-Florence Honored, University Marketing And Communications, East Tennessee State University
2017-February-15-Florence Honored, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-15-Always A Bridesmaid, University Marketing And Communications, East Tennessee State University
2017-February-15-Always A Bridesmaid, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-15-Spring Career Fair, University Marketing And Communications, East Tennessee State University
2017-February-15-Spring Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-14-Spring Renaissance Child Camp, University Marketing And Communications, East Tennessee State University
2017-February-14-Spring Renaissance Child Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-14-Chicken Little, University Marketing And Communications, East Tennessee State University
2017-February-14-Chicken Little, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-14-Ryan Baird, University Marketing And Communications, East Tennessee State University
2017-February-14-Ryan Baird, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Facing The Surge, University Marketing And Communications, East Tennessee State University
2017-February-13-Facing The Surge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Gre Workshop, University Marketing And Communications, East Tennessee State University
2017-February-13-Gre Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Fiddler's Convention, University Marketing And Communications, East Tennessee State University
2017-February-13-Fiddler's Convention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Rr Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2017-February-13-Rr Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-11-Eaglecam, University Marketing And Communications, East Tennessee State University
2017-February-11-Eaglecam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Marian Young Gifts, University Marketing And Communications, East Tennessee State University
2017-February-10-Marian Young Gifts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Life Writing, University Marketing And Communications, East Tennessee State University
2017-February-10-Life Writing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Earls Of Leicester, University Marketing And Communications, East Tennessee State University
2017-February-10-Earls Of Leicester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Mercy Killers, University Marketing And Communications, East Tennessee State University
2017-February-10-Mercy Killers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Innovation Lab Steve Nice, University Marketing And Communications, East Tennessee State University
2017-February-10-Innovation Lab Steve Nice, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-09-Peace Corps Partnership, University Marketing And Communications, East Tennessee State University
2017-February-09-Peace Corps Partnership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2017-February-08-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Voudrie Baking Class, University Marketing And Communications, East Tennessee State University
2017-February-08-Voudrie Baking Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Women In Song, University Marketing And Communications, East Tennessee State University
2017-February-08-Women In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Interstate Career Fair, University Marketing And Communications, East Tennessee State University
2017-February-08-Interstate Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Entrepreneurs Club Campbell Boyd, University Marketing And Communications, East Tennessee State University
2017-February-08-Entrepreneurs Club Campbell Boyd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Janette Johnson, University Marketing And Communications, East Tennessee State University
2017-February-07-Janette Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Reina Henderson, University Marketing And Communications, East Tennessee State University
2017-February-07-Reina Henderson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
2017-February-07-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Iptc Clinic, University Marketing And Communications, East Tennessee State University
2017-February-07-Iptc Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Students' Attitudes Towards Textbook Types: Are Students Really Ready For E-Textbooks?, Diane R. Edmondson, Cheryl Ward
Atlantic Marketing Journal
Abstract - This study examines students’ attitudes and preferences to the four primary textbook types currently on the market. These types include hardback, paperback, loose leaf, and E-textbook. Two hundred twenty-three students currently taking Principles of Marketing from a large public university in the southeastern United States completed the survey. Results found that students still prefer paperback textbooks, even when this textbook is at a higher price than other alternatives. When students were asked their opinions on the various textbook options, it was clear that price, ease of use, health concerns, and ownership desires were the primary reasons why they …
2017-February-04-'Art Of The Breakup', University Marketing And Communications, East Tennessee State University
2017-February-04-'Art Of The Breakup', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.