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Full-Text Articles in Marketing

2017-July-26-Board Of Trustees, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-26-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-21-Ltc Shawn Dodge, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-21-Ltc Shawn Dodge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-21-Postal And Passportservices Has Been Named “Mail Center Of The Year”, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-21-Postal And Passportservices Has Been Named “Mail Center Of The Year”, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-20-Buc Fest Etsu, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-20-Buc Fest Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-19-Around The World, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-19-Around The World, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-19-July Heritage Day, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-19-July Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-18-2017-18 Season, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-18-2017-18 Season, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-18-Dr. Mick Whitelaw Conducts Fossil Casting Session At Roan Mountain State Park, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jul 2017

2017-July-18-Dr. Mick Whitelaw Conducts Fossil Casting Session At Roan Mountain State Park, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Mick Whitelaw conducts fossil casting session at Roan Mountain State Park

Roan Mountain is the scene of naturalist rallies throughout the seasons, but for children, the Xtreme Roan Adventures Kid's Naturalist Rally is the best. The rally is scheduled for Friday evening, July 28, and all day Saturday, July 29, and included a Spider Hunt, Moth Party, Salamander Adventure, Wet Rocks Geology, Animal Tracking, Fossil Casting with Dr. Mick Whitelaw from ETSU’s Department of Geosciences, and much more! The rally is designed for children of all ages. The participants have ranged from 12 months old to 17 years old. …


2017-July-14-33rd Annual Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-14-33rd Annual Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-14-Serving Our Veterans, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-14-Serving Our Veterans, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-10-Alum Nicole Osborne Interviews Dc Based Artist.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jul 2017

2017-July-10-Alum Nicole Osborne Interviews Dc Based Artist.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design alum Nicole Osborne who is currently attending GW & Corcoran as a second-year MFA student recently sat down with DC-based artist and painter Regina Miele to discuss the history of her studios in DC, her relationship to the spaces in which she occupies, and the ways in which the city has become unsupportive of artists.

The interview took place at Nido Restaurant in Northeast DC and was originally published in the exhibition catalogue for Regina’s solo show at Gallery 102.

To read the interview please follow this link:
https://www.dirtdmv.com/writing/2017/7/10/interview-regina-miele-in-conversation-with-nicole-osborne

Nicole “Ozzy” Osborne is currently a DC-based artist, …


2017-July-10-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-10-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-07-Financial Internship Competition, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-07-Financial Internship Competition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-07-Joint Nursing Program, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-07-Joint Nursing Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-07-Mason Roberson, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-07-Mason Roberson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-07-Sam Pettyjohn, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-07-Sam Pettyjohn, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-03-Wwi Lecture, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-03-Wwi Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz Jul 2017

Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz

Capstone Collection

Over the last decade, international students in the United States have surpassed the one million mark (Institute of International Education [IIE], 2016(a). Research found here highlights the goals and motivations of this growing constituency and examines factors that influence international students to choose educational experiences in the United States.

Two online surveys were distributed, one to international recruitment agents that work for UC Berkeley Extension, and another to international students. The paper examines survey responses along with existing research to offer data-driven theories on how international educators might more effectively approach student recruitment and program design. The research concluded that …


2017-July-01-Abeer Chaudhary, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Abeer Chaudhary, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-01-Levi Bradford, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Levi Bradford, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-01-Robotics Camp, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Robotics Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton Jul 2017

Understanding The Role Of Social Media On A Student's College Choice Process And The Implications On A University's Enrollment And Marketing Strategies, Kimberly C. Thornton

Doctoral Dissertations

With decreasing state funds, a sluggish economy, and increased competition, universities are finding new ways to recruit prospective students to their institutions (Campbell, 2013; Sandlin & Pena, 2014). One way to create relationships and recruit prospective students to a university is through the use of social media platforms (Han, 2014; Joly, 2016). The purpose of this study, using the theoretical framework of Perna's (2006) Conceptual College Choice model, was to understand how social media impacted student college choice process by analyzing how universities used social media sites to market their universities to prospective students using the qualitative method of content …


2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University Jul 2017

2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Jul 2017

2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

An exhibition of black and white photographs entitled “Home & Family” will be on display at the Slocumb Galleries beginning Monday, July 24 - Friday, August 25, 2017. The Artful Aging workshop participants created these original photographs in 8 weeks of study with Katie Sheffield, ETSU Visual Resources Curator, using film-based darkroom developing and printing techniques.

Artful Aging is a unique arts education opportunity, which brings adults 55 and up together with professional teaching artists. The opportunity allows older adults to learn, make, and share art in ways that are novel, complex, and socially engaging.

An artists reception will …


2017 July, Office Of Communications & Marketing, Morehead State University. Jul 2017

2017 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2017.


The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati Jun 2017

The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati

Atlantic Marketing Journal

For decades marketing educators have espoused the marketing concept and consumer oriented business strategies in university classrooms. In recent years, there has been a movement away from the ‘sage on the stage’ to experiential, active learning pedagogies. Those newer pedagogies often involve the use of mobile devices, including smart phones, laptops, and e-readers as academic tools for students. While such mobile devices are nearly ubiquitous on college and university campuses, an ongoing debate revolves on the distinction between owning mobile devices and whether or not students bring them to campus and use them as educational tools. In this study, we …


2017-June-30-Kendall Haven Concert, University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-30-Kendall Haven Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2017-June-28-Leon Humphrey Jr., University Marketing And Communications, East Tennessee State University Jun 2017

2017-June-28-Leon Humphrey Jr., University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast Jun 2017

New Media Communication And Recruitment For Postsecondary Institutions, Jessica Gast

Master of Arts in Media and Communication Plan II Graduate Projects

The field of higher education is becoming more and more competitive and postsecondary institutions are aggressively searching for the best communication and recruitment strategies to recruit and attain high school seniors. As technology advances, the methods utilized to communicate and engage with prospective students during their college decision-making process must be transformed. The purpose of this Master’s project is to examine higher education marketing and recruitment literature to recommend the best communication and recruitment strategies in which postsecondary institutions should invest. Evidence-based research is utilized to examine how and why high school seniors learn about and engage with institutions, as …