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Full-Text Articles in Marketing

2019-November-04-Wendy Hansard, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-04-Wendy Hansard, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-04-College Of Nursing Named A Study Site For Opioid Quality Improvement Collaborative, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-04-College Of Nursing Named A Study Site For Opioid Quality Improvement Collaborative, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-02-Volunteer Of The Year, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-02-Volunteer Of The Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-01-Etsu’S Pack Chaired National Task Force On Opioid Crisis, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-01-Etsu’S Pack Chaired National Task Force On Opioid Crisis, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019 November, Morehead State University. Office Of Communications And Marketing. Nov 2019

2019 November, Morehead State University. Office Of Communications And Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2019.


2019-November-01-Cardiopulmonary Student Saves Choking Customer, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-01-Cardiopulmonary Student Saves Choking Customer, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University Nov 2019

2019-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones Nov 2019

Experiencing Voice-Activated Artificial Intelligence Assistants In The Home: A Phenomenological Approach, Valerie K. Jones

College of Education and Human Sciences: Dissertations, Theses, and Student Research

Voice-controlled artificial intelligence (AI) assistants, such as Amazon’s Alexa or Google’s Assistant, serve as the gateway to the Internet of Things and connected home, executing the commands of its users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek. It also raises questions about data collection, usage, and privacy. Brands need to understand how and why audiences engage with AI assistants, as well as the risks with these …


2019-October-31-2019 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-31-2019 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-31-'Fl3tch3r' Juror's Lecture By Sue Coe, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-31-'Fl3tch3r' Juror's Lecture By Sue Coe, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-31-Percussion Ensemble Fall Concert, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-31-Percussion Ensemble Fall Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-31-November Guest And Faculty Artist Recitals, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-31-November Guest And Faculty Artist Recitals, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-31-Etsu Faculty, Students Play Key Roles In Upcoming Film Festival, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-31-Etsu Faculty, Students Play Key Roles In Upcoming Film Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-31-Social Media Marketing For Hs Students, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-31-Social Media Marketing For Hs Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-30-National Pan-Hellenic Council Plaza Unveiling, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-30-National Pan-Hellenic Council Plaza Unveiling, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-29-Women On Wednesdays With Angela Hagaman, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-29-Women On Wednesdays With Angela Hagaman, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-29-Roan Scholars Boone Dam Tour, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-29-Roan Scholars Boone Dam Tour, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-29-Quillen 100 Raises More Than $6,000 For Tri-Cities American Heart Association, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-29-Quillen 100 Raises More Than $6,000 For Tri-Cities American Heart Association, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Dental Hygiene Program Celebrates 50 Years, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-28-Dental Hygiene Program Celebrates 50 Years, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Etsu Pharmacy School Partners To ‘Flip The Pharmacy’, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-28-Etsu Pharmacy School Partners To ‘Flip The Pharmacy’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Shifting Strategies Of Political Cinema, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-28-Shifting Strategies Of Political Cinema, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-28-Etsu Pharmacy School Partners To Flip The Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University Oct 2019

2019-October-28-Etsu Pharmacy School Partners To Flip The Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News


JOHNSON CITY (Oct. 28, 2019) East Tennessee State University Bill Gatton College of Pharmacy was recently selected to be part of a regional group participating in a national movement to transform and expand the role of community pharmacy.

 By joining the nationally sponsored Flip the Pharmacy initiative during the October launch, faculty and students at the college of pharmacy will serve area community pharmacies as they move from traditional point-in-time, prescription-level care processes to outcomes based, patient-level care models. Services will include one-on-one coaching, administrative support, research and innovation-inspired efforts.

 We are excited to join this nationwide initiative to expand …


2019-October-27-Martin Nekola Lecture, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-27-Martin Nekola Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-26-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-26-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-26-Homecoming '19: "X Marks The Spot", University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-26-Homecoming '19: "X Marks The Spot", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-25-Addiction Medicine Fellowship Receives Initial Accreditation, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-25-Addiction Medicine Fellowship Receives Initial Accreditation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-24-Red Flag Campaign, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-24-Red Flag Campaign, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2019-October-23-Bishop To Serve On Defense Health Board Public Health Subcommittee, University Marketing And Communications, East Tennessee State University Oct 2019

2019-October-23-Bishop To Serve On Defense Health Board Public Health Subcommittee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.