Marketing Commons^™

2020-October-19-Etsu Student Pharmacists Named Ahec Scholars, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 19, 2020) – Six student pharmacists from East Tennessee State University Bill Gatton College of Pharmacy have been accepted into the prestigious Tennessee Area Health Education Centers (AHEC) Scholars Program, an interprofessional training opportunity designed to develop a diverse, culturally sensitive health care workforce that is well equipped to offer quality care, particularly to rural and underserved populations.  

The ETSU student pharmacists, all members of the Class of 2022, are as follows:

• Jacquelyn Crawford, from Church Hill
• Kristen Friend, Morristown
• Martha Leigh Martin-Gibbs, Smithville
• Kaitlyn Phillips, Erwin
• Kaitlyn Price, Church Hill
• Sydney Tabor, Pikeville, Kentucky

“We are …

2020-October-19-Etsu Student Pharmacists Named Ahec Scholars.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 19, 2020) – Six student pharmacists from East Tennessee State University Bill Gatton College of Pharmacy have been accepted into the prestigious Tennessee Area Health Education Centers (AHEC) Scholars Program, an interprofessional training opportunity designed to develop a diverse, culturally sensitive health care workforce that is well equipped to offer quality care, particularly to rural and underserved populations.  

The ETSU student pharmacists, all members of the Class of 2022, are as follows:

• Jacquelyn Crawford, from Church Hill
• Kristen Friend, Morristown
• 
  Martha Leigh Martin-Gibbs, Smithville
• Kaitlyn Phillips, Erwin
• Kaitlyn Price, Church Hill
• Sydney Tabor, Pikeville, Kentucky

“We are …

2020-October-16-Fall Residency In Creative Writing.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 16, 2020) – Native American horror and science fiction writer Stephen Graham Jones will be the featured speaker in East Tennessee State University’s Fall Residency in Creative Writing, with a talk scheduled for Monday, Oct. 19, via Facebook Live.

During his free public talk, which will begin at 4 p.m., Jones will read from his work and be interviewed by ETSU literature professor Dr. Michael Cody, who teaches Jones’s work in his Native American Literature class. The event will be streamed live on the ETSU Department of Literature and Language Facebook page.

Jones, a member of …

2020-October-15-Lady Bucs Soccer Begins Regional Play, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-14-Etsu To Host Health Professions Recruitment Fair On Oct 21.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 14, 2020) – East Tennessee State University will host its 11^th Annual Health Professions Recruitment Fair on Wednesday, Oct. 21, from 11 a.m. to 2 p.m. ET.

Registration is now open for the free event, which will be held for the first time in a virtual format on Zoom due to COVID-19 precautions.

Each fall, the ETSU Medical Professions Advisement (MPA) team invites representatives from professional schools and graduate programs from across the region and abroad to talk with students about opportunities in health professions such as medicine, nursing, pharmacy, physical therapy, optometry, veterinary medicine, clinical …

2020-October-14-Fall 2020 Commencement.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (Oct. 14, 2020) East Tennessee State University has announced that Commencement exercises for fall 2020 graduates, scheduled for Saturday, Dec. 12, will be held virtually.

This decision was based on guidelines from the CDC, state and local health agencies, as well as recommendations from ETSU’s COVID-19 Medical Response Team. The unique circumstances presented by the COVID-19 outbreak has continued to present challenges in the university’s ability to host large-scale events. Holding the celebration virtually will prevent thousands from gathering in the ETSU Ballad Health Athletic Center (Mini Dome).

“This has been a very difficult decision for the …

2020-October-14-Called Audit Committee Meeting.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (Oct. 14, 2020) — East Tennessee State University’s Board of Trustees will hold a special called meeting of the Audit Committee on Wednesday, Oct. 21 at 11:30 a.m.

Due to extraordinary circumstances surrounding the COVID-19 pandemic, the meeting will be conducted permitting participation by electronic or other means of communication if necessary.

Public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. When they become available, the agenda and accompanying materials will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317. For disability accommodations, call the ETSU Office of …

2020-October-14-University High Rolls Over West Greene In District 1-A Semifinal, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-13-In-Person Campus Tours Resume.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 13, 2020) – In-person campus visits at East Tennessee State University have resumed and the experience is better than ever.

Multiple campus walking tours are offered weekdays for groups of 12 or fewer, each led by an Expedition Leader. These diverse undergraduate students guide prospective students and guests on a journey to discover the educational and co-curricular opportunities available among stunning campus scenery.

Expedition Leaders entered a robust training program this summer culminating with a three-day on-campus fall training program. The nearly 30 tour leaders focus on ways they can tell ETSU’s story from their own experiences …

2020-October-13-Nursing Faculty Members Receive Grant To Enhance Suicide Prevention.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 13, 2020)  – Three members of the East Tennessee State University College of Nursing have received a $20,000 grant that will allow them to implement an evidence-based suicide prevention program at four Health Wagon clinics in rural Appalachia.

Dr. Christine Mullins, Dr. Teresa Carnevale, and Dr. Vallire Hooper were the 2020 recipients of the Sigma Theta Tau International/American Nurses Credentialing Center Evidence-Based Practice Implementation Grant awarded by Sigma Theta Tau International, a global honor society for nurses. 

“The goal of our program is to identify people who are at-risk for suicide in the primary care setting and …

2020-October-12-Dr Chuanfu Li Receives 2 Million Nih Grant.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 12, 2020) – The National Institutes of Health (NIH) has awarded East Tennessee State University’s Dr. Chuanfu Li a $2.19 million R01 grant to research the role of lactate in sepsis-induced cardiovascular dysfunction.

Li is a professor in the Department of Surgery at Quillen College of Medicine and is also a member of the ETSU Center of Excellence in Inflammation, Infectious Disease, and Immunity (CIIDI). He was recently named one of the inaugural Quillen Distinguished Research Fellows.

Li and his laboratory group have made a novel discovery that high levels of lactate directly cause vascular dysfunction and …

2020-October-12-Paulo Dutra Lecture.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 12, 2020) – East Tennessee State University’s Language and Culture Resource Center and Mary V. Jordan Multicultural Center will host a guest lecturer, Dr. Paulo Dutra, on Thursday, Oct. 15, as part of Hispanic Heritage Month.

“Machado de Assis, the Warlock of Cosme-Velho: Race and Identity in Brazil” is the title of this free talk, which will be delivered at 5 p.m. via Zoom (https://etsu.zoom.us/s/92843022478).

Dutra is an assistant professor of Portuguese at the University of New Mexico. His book, “Abliterações,” is a semifinalist of the prestigious literary prize Oceanos. He has a live podcast …

2020-October-12-Cheer Try Out Clinics And Try Outs, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-12-Cheerleading Tryouts - Videos, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-12-Boost For Access Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 12, 2020) A program at East Tennessee State University that prepares students with intellectual disabilities for meaningful employment has received a $2.5 million boost from the U.S. Department of Education.

Access ETSU is a two-year, non-degree program for individuals with intellectual disabilities who are seeking to enhance their academic, career development and social skills and experiences in a way that is identical to their peers at the university.  Participants attend classes, participate in internships and have access to the same activities and services as other ETSU students.

Through this Transition and Postsecondary Programs for Students with …

2020-October-09-Etsu Implements Interactive Meet-Ups To Help Students Safely Gather.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (October 9, 2020)– East Tennessee State University is creating a series of “ETSU Meet-Ups” to encourage safe, in-person, interactive gatherings among students on campus in the midst of the ongoing COVID-19 pandemic.

These events are designed for and by students with social distancing and university COVID-19 guidelines in mind. A Meet-Up could be a small, limited-participation activity sponsored by an ETSU office, department or student organization, or students can even create their own gatherings based on shared interests.

Students who live on or near the ETSU campus are already enjoying such activities as outdoor painting classes, a workshop …

2020-October-09-24-Hour Climate Crisis Conversation.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 9, 2020) — Local Climate Reality Leaders Dr. Audrey Depelteau, director of the East Tennessee State University Innovation Lab, and ETSU student Irene Poulton will join former U.S. Vice President Al Gore and The Climate Reality Project for “24 Hours of Reality: Countdown to the Future” on Saturday, Oct. 10.

This 24-hour digital and global conversation about the climate crisis and its solutions in communities around the world will include Gore and members of Climate Reality’s network of more than 27,000 Climate Reality Leaders from 169 countries. Groups will lead digital discussions and presentations in communities across …

2020-October-01-2020 Fl3tch3r Exhibit.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The year 2020 has been a year ofsocial, political and health-related statements of many kinds. The annual “FL3TCH3R Exhibit: Social and Politically Engaged Art” at East Tennessee State University’s Reece Museum is a visual art forum inspired by and tailored for just that kind of expression.

Fittingly, the 2020 exhibition will be a hybrid, part in-person and part virtual.

"The Real Virus"

“We believe the hybrid, virtual way in which the exhibit will function this year conforms with …

2020-October-01-Five Night Concert And Comedy Festival.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Rico Nasty

JOHNSON CITY – A Five Night Concert and Comedy Festival Series of virtual entertainment of East Tennessee State University students, faculty and staff begins Wednesday, Oct. 7.

These performances will be held virtually on Looped Live every Wednesday night at 9 p.m. Each event will include a live Q&A, and members of the campus community who register will be entered for a chance to win a one-on-one meet-and-greet with an act.

Opening the series on Oct. 7 is Cheat Codes, a Los Angeles-based dance trio crafting floor-filling, radio-ready tunes. Each …

2020-October-01-Faculty And Staff Senates Elections.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Faculty and Staff Senates at East Tennessee State University announce new senators and members elected to officer positions. These individuals are chosen to represent their peers and provide leadership through shared governance. 

Faculty Senate

Officers 

Officers were elected April 20. Executive Committee Members at Large were elected Aug. 18. 

• President – Mr. Stephen Hendrix
• 
   Vice President – Dr. Ginni Blackhart
• 
  Secretary – Ms. Ashley Sergiadis
• 
  COO/Treasurer – Dr. Patrick Brown
• 
  Past President – Dr. Susan Epps
• 
  Executive Committee Members at Large:
  • 
    Dr. Donna Cherry
  • 
    Mr. Bill Hemphill
  • 
    Dr. Kason O’Neil
  • 
    Dr. Alex Sargsyan
  • 
    Dr. Alan Stevens
• 
  Faculty Member, Board of …

2020-October-Middle School Boys Basketball Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-Middle School Girls Basketball Meeting And Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Last Tryout Date For Middle School Basketball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Middle School Cross Country Wins 2nd Place At Invitational, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Ms Cross Country Teams Qualify For State Meet, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-October-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Elizabeth Childress is an SBIRT (screening, brief intervention and referral for treatment) coordinator in the Addiction Science Center, College of Public Health. She was previously a residential tech/CPRS (computerized patient record system) with Frontier Health. She holds a B.S. degree in psychology from the University of Virginia at Wise.

Erin Lorelle Cook is an adjunct faculty member in the Department of Computing after serving as a graduate assistant. She holds an M.S. degree in computing and information sciences from ETSU.

Karla Marie German is a counselor in the …

2020-October-01-National Merit Semifinalists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 1, 2020) Four seniors at University School on the East Tennessee State University campus have been named semifinalists for the 66^th annual National Merit Scholarship Program.

These students will have the opportunity to continue in the competition for some 7,600 National Merit Scholarships totaling more than $30 million that will be offered in spring 2021.

 Amisha Agrawal is a member of the Beta Club, Science Club, Scholars Bowl Club, Debate Club, Math Club and the Student Government Association.

She is the founder of Our Young Minds, a non-profit organization working to raise awareness for student …

Fear Advertising And Its Impact On Audience Behaviour., Melissa Paulino

Business ETD Collections

This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

An Analysis Of Sustainable Marketing And How It Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano

Business ETD Collections

This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.

The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

Business ETD Collections

In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …