Marketing Commons^™

2021-December-01-Etsu Health Family Medicine Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A heart for ministering to others paired with a love for science drove Dr. Allison Powers to obtain her medical degree and to pursue opportunities to serve others.

She is accepting new patients at ETSU Health Family Medicine Johnson City.

Powers offers the full scope of family medicine care for all stages of patients’ lives, including acute inpatient care, pediatrics, obstetrics and office procedures. 

“You will receive excellent care through ETSU Family Medicine Johnson City,” Powers said. 

“We are able to provide for many of your health needs in one medical home, while working with a …

2021-December-01-Entrepreneurship-In-Residence Program Announced At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – In a first-of-its-kind initiative in the region, the College of Business and Technology at East Tennessee State University has announced the start of its Entrepreneurship-In-Residence (EIR) program, exposing student candidates to startup investment decisions.  

The program is a collaborative effort between The Angel Roundtable (ART) of the Appalachian Highlands and the Entrepreneurship Program at ETSU’s College of Business and Technology. The Angel Roundtable is a network of successful entrepreneurs, investors, and community business leaders from Northeast Tennessee, Southwest Virginia and Western North Carolina who provide investment capital and strategic advice to late-seed and early-stage companies to …

Cultivating Financial Literacy Through Secondary School Economics Education: Access To Powerful Knowledge, Emanuel Mizzi

International Journal for Business Education

‘Powerful knowledge’ is disciplinary knowledge that when learned, empowers students to make decisions in a way that will influence their lives in a positive way (Young, 2008). In this paper, the researcher employs this construct to explore the financial literacy education arising from studying secondary school economics. It emerges from the author’s research aimed at exploring teaching and learning in secondary school Maltese economics classrooms. The underlying conceptual framework for this study is critical realism. The study design consisted of interviewing and observing 14 economics teachers, together with four focus groups interviews with students. Data were analyzed by employing thematic …

2021 December, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2021.

Promoting Employer Desired Competencies Through A Multiphased "Workgroup" Project, Ashly Smith

International Journal for Business Education

Employers and business leaders have long been advocating for the importance of career readiness skills like critical thinking/problem solving, information literacy, teamwork/collaboration, professionalism/work ethic, and oral/written communication (NACE, 2019; Partnership, 2008). While faculty and students see value in projects that develop these skills, such projects can be some of the most challenging to incorporate effectively into business courses (Chapman et al., 2010; Detmering & Johnson, 2012; Lee et al., 2016; Marks & O’Connor, 2013). This article reports on a multi-phase group project that aims to strengthen a selection of these employer-desired skills while ameliorating student concerns about the research process …

Practice Enterprises In Times Of Distance Learning: The Impact And Consequences Of The Covid-19 Pandemic To The Collaboration Of Practice Enterprises, Theresa Feuchter, Gernot Dreisiebner, Elisabeth Riebenbauer, Ph.D., Michaela Stock

International Journal for Business Education

The aim of this paper is to outline the consequences which arise from the digital transformation of the multidimensional teaching and learning setting of practice enterprises and to discuss how digital collaboration of students can be supported during the COVID-19 pandemic. As an evolutionary moment also in the field of education, one can consider the experiences of COVID-19 as a catalyst for digital transformation and distance learning in education. How digital collaboration can be fostered in times of distance learning is shown by using the example of business simulations such as practice enterprises (PE). While previously this multidimensional teaching and …

Internships As Clinical Rotations In Business: Enhancing Access And Options, Faye W. Gilbert, Jason Harkins, Pankaj Agrrawal, Taylor Ashley

International Journal for Business Education

Internships are high impact practices that offer work experiences and provide advantages for participating undergraduate students and for the talent acquisition efforts of firms. While research consistently documents the benefits of internships as a transformative experience, access and outcomes may vary for students and for underserved populations. Limitations of internships can include lack of access to enough positions as well as inadequate interactions between undergraduate students, firms, and faculty members in business programs. The purpose of this article is to describe an approach to enhancing access to internships on a larger scale with greater variety. Protocols found in clinical rotations …

Stimulating Intrapreneurial Intentions With Digital Business Training In The Vet Sector: The Potential Of Massive Open Online Courses, Christian Friedl

International Journal for Business Education

It has become imperative to stimulate and support employees to behave entrepreneurially within organizations (intrapreneurship). However, little is known about how digital, massive, and scalable business education and training formats such as massive open online course (MOOCs) can contribute to vocational and educational training (VET) in general, and to nurture intrapreneurial behavior and corresponding intentions in specific. Therefore, the purpose of this paper is to explore the potential effect of a MOOC on intrapreneurial intentions of learners.
Data were acquired from 412 employees taking a MOOC on intrapreneurship for constructs embedded in the theory of planned behavior, tailored to the …

Integration Of Blockchain Technology Into Automobiles To Prevent And Study The Causes Of Accidents, John Kim

Electronic Theses, Projects, and Dissertations

Automobile collisions occur daily. We now live in an information-driven world, one where technology is quickly evolving. Blockchain technology can change the automotive industry, the safety of the motoring public and its surrounding environment by incorporating this vast array of information. It can place safety and efficiency at the forefront to pedestrians, public establishments, and provide public agencies with pertinent information securely and efficiently. Other industries where Blockchain technology has been effective in are as follows: supply chain management, logistics, and banking. This paper reviews some statistical information regarding automobile collisions, Blockchain technology, Smart Contracts, Smart Cities; assesses the feasibility …

A Uniquely Jesuit Approach To Engagement Through Social Media, Karl F. Kozlowski, Shawn M. O'Rourke

Jesuit Higher Education: A Journal

Social media is a relevant and powerful instrument of communication in higher education, especially in the college age population. The use of social media in and out of the classroom on the college campus allows faculty to meet students where they are. Content shared by faculty on social media is a means to continue to educate our students and alumni outside of the classroom and build relationships regardless of geographic boundaries. Through the use of social media platforms, we can also continue to relay and demonstrate our Jesuit ideals. This engagement can help build a relationship between faculty and students …

The Effect Of Students-As-Customers Concept On The Quality Of Education At Universities, Abeer Ahmad Sherry

BAU Journal - Creative Sustainable Development

In the field of education, particularly in higher education, marketization refers to higher education institutions using marketing practices in their policy and academic service, and mainly by regarding students as customers. Several factors have shifted the perspectives toward the students-as-customers approach. The main causes are the increased competition, decreased government funding, and the increased cost of education. However, adopting the concept of students as customers resulted in a misconception of the relationship between universities and students and many reviews perceive it as degrading for the educational standards. The aim of this paper is to clarify the issue of whether students …

2021-November-30-Professor Publishes Short Story Collection, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 30, 2021) There’s a story about a college professor who gets snowed in at home with his wife – who was planning to leave him that same day. Then there’s the minister trekking up a mountain who picks up a hitchhiker, who ultimately pulls a knife on the preacher. Visions of death persistently visit a gravedigger, and a conservative local business owner has the revelation that his son, a well-known musician, is gay, HIV-positive and has returned home but only to die.

Dr. Michael Amos Cody

These stories and more are part of “A Twilight Reel: Stories,” written by …

2021-November-30-Equity And Diversity Focus Of 'Women On Wednesdays', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 30, 2021) – How do colleges cultivate inclusive environments that both foster equity and celebrate diversity? East Tennessee State University’s Jessica Wang, director for Student Success in the Clemmer College, will explore that question this week in a talk titled “Cultivating Equitable Student Success in Colleges and Universities.” ~[com[2366 1 87{ "version": 68, "data": {"52e399bd72a342a38137a984e26b69cb":"{{f:45665734}}","bdae6b03511ebe1a07fa4efb856724da":"link_multi","e6c30e688cfccf72a0a646cb97b21c7c":"FALSE","942bcb3e8f863bc697e4a4e174665bb9":"","2470315900e9ec6d782d958f93df973b":"Jessica Wang","e91e95e869b95b9bb4686c00648f8402":"","3c1640ef0144b5f4f2fb251dbd381853":"","931587cef6aa10d4307fc1b44e0c4663":"float--right","01dd544f26c7c604d9a1b21e6e28c2b2":"","3806989cc57305955c266c49fcaa9f89":"","a738bc66ad43b00eb425acd81d003907":"","c681aef32a2ca1168b2699009d850a31":"","e62c45574d439984a0ae94a74aeae835":"","33a203068eea3e66fdf436db75faaecc":"","8658afe32b015b453648add1684fef41":"","4683d6cb05b7c28a241d9b1d74afe188":"card--blue","3ef6793ebb188a3c7addcbf53098d992":"","09daf4f3d074f1156df5bf9b2d35b26b":"","849e4e59ee23520e2f3d256e5f0a32f3":"FALSE","cbe4215a41f675d45bbf2bb25e159a71":""}}]]~

Part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender, and Sexuality Studies Program, the event is free and open to the public. It happens on Zoom (https://etsu.zoom.us/j/98796997075) at noon on Wednesday, …

2021-November-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Alina Bhat is an assistant professor in the Department of Internal Medicine.

Leah Darnell is a middle school language arts instructor at University School. Darnell was previously an EXCEL English teacher with the Kingsport City Schools and holds a B.A. degree from ETSU.

Bethanie Dye is an assignments coordinator in the Office of Housing and Residence Life after serving as a marketing manager in Dining Services. Dye holds a master’s degree in educational leadership from ETSU.

Amber Earp is a technical clerk in the Office of the Registrar. She comes to ETSU from Four Oaks Healthcare Center, where she …

2021-November-29-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in November.  Thank you for your service!

Mitzi Brookshear – Secretary, AFG Chair of Excellence in Business and Technology, 34 years of service

Barbara Love – Director, Ambulatory Teaching, Quillen College of Medicine, 39 years of service

____________

Published November 29, 2021, as part of the Accent email newsletter for faculty and staff.

2021-November-25-Physical Therapy Program Is Celebrating 25th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.— East Tennessee State University’s Physical Therapy Program is celebrating its 25th anniversary this year. 

To mark this milestone, two program alumni, Dr. Chuck Thigpen (’97) and Beth Reuchel (’07) are returning for a continuing education presentation open to alumni and other physical therapists on Saturday, Nov. 6. The PT program will also host a tailgating event for alumni, current students and faculty before ETSU’s Homecoming football game on Nov. 6. 

In addition, two inaugural members of ETSU’s PT Program, Bob Barnhart and Peter Panus, and a longtime PT program supporter, Alan Meade, will be inducted into ETSU’s …

2021-November-23-Etsu Offers Courses, Testing Leading To Adobe Certification Associate Credential, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) – East Tennessee State University’s Department of Media and Communication will offer a series of courses and testing leading to the Adobe Certified Associate (ACP) professional credential in Illustrator, Photoshop, InDesign, Premiere Pro and After Effects beginning Dec. 13.

 

Course participants will have access to online training materials for three weeks.  All courses are 100% online and asynchronous. Participants will have access to more than 10 hours of course content to review on their own time and at their own pace. At the conclusion of the course, participants will complete the certification exam(s) that are delivered in …

2021-November-23-Etsu Presenting We Need A Little Christmas, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Need some motivation to get in the festive spirit this holiday season?

Make plans to attend East Tennessee State University’s Holiday Choral Concert, an annual tradition for more than 50 years.

Annual holiday concert is Dec. 4

Two performances are happening on Saturday, Dec. 4, in the ETSU Foundation Grand Hall of the ETSU Martin Center for the Arts. Times for the “We Need A Little Christmas” concert are 4 p.m. and 7:30 p.m.

“This is such a special concert with many familiar holiday favorites, as well as exciting new pieces,” said …

2021-November-23-Rural Health Professional Of The Year, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 23, 2021) – Dr. Rick Wallace of East Tennessee State University was named the 2021 Rural Health Professional of the Year Award by the Rural Health Association of Tennessee (RHA of TN).

Wallace is a professor and associate director for evidence and outreach in the Quillen College of Medicine Library at ETSU.

 “The Rural Health Professional of the Year is our most prestigious award given to members who make outstanding contributions to rural health,” said Jacy Warrell, RHA of TN executive director. “Dr. Wallace is a steady leader of the association and we appreciate his many …

2021-November-23-Etsu Professional Development Offers Pharmacy Technician Certification Course, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 23, 2021) - A course to train pharmacy technicians is offered by East Tennessee State University’s Office of Professional Development from Feb. 1-April 26, 2022.

This class, limited to 35 students, will train assistants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician with the James H. Quillen Veterans Affairs Medical Center. She has over 15 years of experience in retail and hospital pharmacy. The course now offers more sessions to accommodate PTCB requirements. 

Students may …

2021-November-22-Care Women's Health Receives Nih Grant, University Marketing And Communication, East Tennessee State University

ETSU News

Examining Birth Outcomes

“We are studying the ways in which the policy environment can impact the trajectory of health for the  mother and child. The goal is to understand how policies related to criminal justice, housing, employment and education might change birth outcomes."

Dr. Michael Smith, Program and Policy Director

JOHNSON CITY, Tenn. (Nov. 22, 2021) —  Dr. Michael Smith, program and policy director at East Tennessee State University’s Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health), is examining how policies affect birth outcomes across generations thanks to a $1.86 million R-01 grant from the …

2021-November-22-Dr. Sharon Mcgee Tcgs President-Elect, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Dr. Sharon James McGee, dean of the East Tennessee State University College of Graduate and Continuing Studies, was recently elected to serve a two-year term as vice president of the Tennessee Conference of Graduate Schools (TCGS), which will be followed by a two-year term as president.

Founded in 1977, the TCGS considers matters of common interest related to graduate study and research, articulates the needs of graduate education, and works to influence public opinion and legislation for the improvement and advancement of graduate education throughout the state.

“I am honored that my graduate …

2021-November-22-Etsu Light Display Helps Ring In The Holiday Season At Bms, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn.  (Nov. 22, 2021) – One of the region’s most dazzling holiday light shows is underway at Bristol Motor Speedway. The 25th season of Pinnacle Speedway in Lights allows visitors to witness the wonder of a 4-mile trek through 3 million lights at the world’s fastest half-mile.

East Tennessee State University is a proud sponsor of the event, and vehicles circling the concrete oval will see the stunning glimmer of blue and gold pride thanks to ETSU’s first-ever display. New holiday-themed apparel is also available for purchase at Alumni Hall stores located on W. State of Franklin …

2021-November-22-New Chair Leading Media And Communication At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 22, 2021) – Years before Dr. Andrew Dunn arrived on the campus of East Tennessee State University in fall 2010, the Florida-born and Alabama-raised transplant had already carved out a successful career.

Serving as a reporter at the Florida-based Tallahassee Democrat and The Ledger in Lakeland, Florida, Dunn wrote important stories about education and legislative politics. 

Dunn, who earned a Ph.D. in communication from the University of Alabama, is now the chair of the Department of Media and Communication at ETSU, an appointment he received earlier this year. 

His professional achievements are helping guide the department …

An Investigation Of The Personality Traits That Could Identify Vulnerable Young People Who Will Be Susceptible To Undue Influence By Social Media Influencers (Smis) - 7th Sim (Società Italiana Marketing) Doctoral & Research Colloquium, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Other Resources

Presentation for the 7th SIM Doctoral & Research Colloquium organised by the Società Italiana Marketing (Italian Marketing Society) and University of Salento in Italy. Experts and research colleagues reviewed my presentation and proposal. I received feedback about many aspects of my research regarding research questions, clarity, focus, methodology and other elements. This is important to enhance the quality of my research and makes it relevant to the scientific field.

2021-November-19-Etsu Health Covid-19 Vaccine Clinics Return To Millennium Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 19, 2021) – ETSU Health is returning to the East Tennessee State University Millennium Center for community COVID-19 vaccine clinics in November and December. The clinics will offer both primary doses and booster doses of the Johnson & Johnson Janssen COVID-19 vaccine. They are free and open to the public.

The clinics will be:

• 
  
  Sunday, Nov. 21, 1-5 p.m.
• Tuesday, Nov. 23, 3-6 p.m.
• Saturday, Dec. 4, 10 a.m.- noon

The vaccine clinics will be held in the ballroom at ETSU’s Millennium Center, located at 2001 Millennium Place. Patients may park on the third level or …

2021-November-19-Etsu Offering Pharmacy Open House Event, Dec. 7, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 19, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Open House event for any prospective student interested in pursuing a career in pharmacy on Tuesday, Dec. 7, 4-6:30 p.m. 

The event will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions information and tours of campus.

“We are excited to offer this preview day to give prospective students a chance to learn more about some of the over 30 unique pharmacy career options that they …

2021-November-19-Open House Slated For Dec. 7, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Nov. 19, 2021) – East Tennessee State University Bill Gatton College of Pharmacy is offering a free Open House event for any prospective student interested in pursuing a career in pharmacy on Tuesday, Dec. 7, 4-6:30 p.m.

The event will include a welcome from Dean Debbie Byrd, an overview of the college’s nationally recognized program, a chance to talk with student pharmacists, admissions information, and tours of campus.

“We are excited to offer these preview days to give prospective students a chance to learn more about some of the over 30 unique pharmacy career options that they can …

2021-November-19-Etsu Trustees Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Nov. 19, 2021) East Tennessee State University is one of just four public four-year colleges in the state that saw an increase in new students for the fall 2021 semester. While overall enrollment at ETSU is down approximately 3% from last fall, the number of new students choosing ETSU went up by 13 percent, President Brian Noland reported today to members of the Board of Trustees during their quarterly meeting in the D.P. Culp Student Center.

Noland said the overall enrollment decrease mirrors national trends and is likely due to the difficulties students in last year’s freshmen …

2021-November-18-Etsu Researchers Publish On The Red Panda, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 18, 2021) – Only a bit bigger than a domestic cat, the creature sports a body that looks more like a bear. Then there’s the thick – and reddish-brown – fur.

For decades, scholars have asked the question: what is a red panda?

Researchers are again tackling that and many more questions, and East Tennessee State University is an important part of that conversation. 

Dr. Steven Wallace, Gray Fossil Site and Museum director of field operations and a professor in the ETSU Department of Geosciences, and Dr. T. Andrew Joyner, an associate professor in Geosciences, …