Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

Economics

Institution
Keyword
Publication Year
Publication
Publication Type

Articles 691 - 720 of 771

Full-Text Articles in Marketing

Structural Analysis Of Affect In The Pre-Purchase Context, Rosemary R. Seva, Henry Been Lirn Duh, Martin G. Helander Jan 2010

Structural Analysis Of Affect In The Pre-Purchase Context, Rosemary R. Seva, Henry Been Lirn Duh, Martin G. Helander

DLSU Business & Economics Review

Previous studies on consumption related affect did not identify specific components in the pre-purchase context. This article reviewed theoretical bases of affect and its relationship to product judgment and determined the components and structure of pre-purchase affect. Field studies were conducted to gather an initial list of affect experienced before purchasing “highinvolvement” products. An initial list of 94 pre-purchase affect was identified and trimmed down to 18 after further statistical analysis. A second study was conducted to determine the structure of the pre-purchase emotion set (PES) derived from the first study. Multidimensional scaling was used and four clusters of emotion …

Go to article

Corruption In Contemporary Nigeria, Gabriel K. Afolabi Jan 2010

Corruption In Contemporary Nigeria, Gabriel K. Afolabi

DLSU Business & Economics Review

Events in contemporary Nigeria point to the fact that corruption is a cankerworm that has eaten into the fabric of every facet of national life. Public officials demand payment of ransom before and/or after performing their legitimate functions. Businesspeople shortchange their customers through unfair dealings, while law-enforcement agents demand bribes and collaborate with fraudulent elements in the society. Employee theft is a common occurrence in many organizations. This study focuses on the nature of corruption, as well as causes, and strategies to adopt in curbing this disease in contemporary Nigeria. It concludes on the need to adopt a multidimensional approach, …

Go to article

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz Jan 2010

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Research

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Go to article

Is The Special Purpose Vehicles Act Responsible For The Decline In Npl Ratios?, Stephanie L. Chan, Andrew Adrian Y. Pua Jan 2010

Is The Special Purpose Vehicles Act Responsible For The Decline In Npl Ratios?, Stephanie L. Chan, Andrew Adrian Y. Pua

DLSU Business & Economics Review

This study aimed to determine if the SPV Act was actually responsible for the marked decline in NPL ratios this past four years. Using aggregated data for the entire Philippine Banking System, segregated according to type of bank, results suggest that the SPV Act was not responsible for the decline in the NPL ratios but may be attributed to a downward trend in the loan to asset ratio where values are getting closer to the interval for which NPL ratios are at a minimum, economic sluggishness as measured by deviations from the long run trend of macroeconomic variables, and seasonal …

Go to article

A Comparative Analysis Of The Entrepreneurial Styles Of Second, Third, And Fourth Generation Overseas Chinese And Filipinos In The Philippines, Gerley Q. Po Jan 2010

A Comparative Analysis Of The Entrepreneurial Styles Of Second, Third, And Fourth Generation Overseas Chinese And Filipinos In The Philippines, Gerley Q. Po

DLSU Business & Economics Review

This study used the multiple case study research approach and presents a comparative analysis of the similarities and differences in entrepreneurship styles among second, third and fourth generation overseas Chinese and Filipinos in the Philippines. Specifically, it aimed to compare the entrepreneurs’ entrepreneurial characteristics, leadership styles, and value orientation. The results indicate that the two groups are heterogeneous even though they operate business in the same country. However, slowly, the influence of Filipino culture is seen in the fourth generation overseas Chinese. The study hopes to provide new generation of entrepreneurs insights on entrepreneurial styles that need to change to …

Go to article

Human Resource Management Practices: Drivers For Stimulating Corporate Entrepreneurship In Large Companies In The Philippines, Divina M. Edralin Jan 2010

Human Resource Management Practices: Drivers For Stimulating Corporate Entrepreneurship In Large Companies In The Philippines, Divina M. Edralin

DLSU Business & Economics Review

Leading companies in the Philippines have realized that nurturing an entrepreneurial culture through the implementation of various strategic human resource management (HRM) practices will enhance their firm’s ability to gain competitive advantage and achieve superior performance. This study attempted to determine the degree to which various HRM practices stimulate corporate entrepreneurship and which HRM function is the most significant driver of corporate entrepreneurship (CE) in large companies in the Philippines. Findings reveal that the companies are extensively implementing different practices related to HRM functions that cultivate CE. Employee relations, training and development, and recruitment and selection HRM functions are found …

Go to article

Nigeria’S Debt Overhang (1960-2005): A Critical Revisit, Solomon A. Adebola Jan 2010

Nigeria’S Debt Overhang (1960-2005): A Critical Revisit, Solomon A. Adebola

DLSU Business & Economics Review

A general global trend up to the 1980’s has been for nations to rely substantially on external loans and aids for economic sustenance and technological development. This is particularly true for less developed countries (LDC). Unfortunately for these LDCs, their debts have gone beyond the countries’ capacity to repay. The debts have, for many such developing countries, been on a perpetual geometrical increase. Such countries have ended up with a debt overhang, with its detrimental impacts on the countries’ economic growth and social development. This research note gives a treatise on the theoretical framework of a debt overhang, and a …

Go to article

Exploratory Market Survey Of Tuba In Tacloban City, Arturo Pacho Jan 2010

Exploratory Market Survey Of Tuba In Tacloban City, Arturo Pacho

DLSU Business & Economics Review

This research note explores the market condition of tuba in Tacloban City in the Philippines. It examined the market viability of tuba as a source of income for small retailers as well as coconut farmers. To determine whether there is any commercial value to tuba, and to what extent, a survey was made on the type of tuba sold, the price it is sold for, the quantity sold, the age of tuba, and the source of tuba. This report provides basic information as to the commercial value of tuba to small store retailers in the city.

Go to article

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova Dec 2009

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.

Go to article

Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen Jul 2009

Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen

World Maritime University Dissertations

No abstract provided.

Go to article

Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui Jul 2009

Research On Value-At-Risk In International Crude Oil Shipping Market, Xiaoyin Cui

World Maritime University Dissertations

No abstract provided.

Go to article

Research On Brand Strategies Of Cdl Company, Wei Gu Jul 2009

Research On Brand Strategies Of Cdl Company, Wei Gu

World Maritime University Dissertations

No abstract provided.

Go to article

Marketing Analysis Of The Chinese Coffee Market : Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo Jul 2009

Marketing Analysis Of The Chinese Coffee Market : Suggestions For A Logistic System For The Colombian Coffee Exporters, Soraya Margarita Herrera Jaramillo

World Maritime University Dissertations

No abstract provided.

Go to article

Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis Jul 2009

Economic Approach Of Piracy Along The Maritime Silk Road And Cost Analysis Of The Northern Sea Route, Petros Kelaiditis

World Maritime University Dissertations

No abstract provided.

Go to article

The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin Jul 2009

The Research On Risk Evaluation Of Shanghai Lng Import Program, Chao Lin

World Maritime University Dissertations

No abstract provided.

Go to article

The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu Jul 2009

The Research On 2008 Global Recession In Dry Bulk Tramp Shipping, Erdem Mutlu

World Maritime University Dissertations

No abstract provided.

Go to article

Influence Of Financial Storm On The Ship Chartering Market And The Way Of Risks Control, Xingyuan Sun Jul 2009

Influence Of Financial Storm On The Ship Chartering Market And The Way Of Risks Control, Xingyuan Sun

World Maritime University Dissertations

No abstract provided.

Go to article

The Construction And Development Of Shanghai International Shipping Center, Shimin Wang Jul 2009

The Construction And Development Of Shanghai International Shipping Center, Shimin Wang

World Maritime University Dissertations

No abstract provided.

Go to article

Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang Jul 2009

Research On The Supply Chain Inventory Management To Gen Garment Co. Ltd, Wei Wang

World Maritime University Dissertations

No abstract provided.

Go to article

Lng Shipping Market Analysis, Guangchuan Xia Jul 2009

Lng Shipping Market Analysis, Guangchuan Xia

World Maritime University Dissertations

No abstract provided.

Go to article

The Research On The Seasonal Volatility Of Dry Bulk Market, Lei Yang Jul 2009

The Research On The Seasonal Volatility Of Dry Bulk Market, Lei Yang

World Maritime University Dissertations

No abstract provided.

Go to article

Chinese Factor On World Dry Bulk Market, Yunhong Zhang Jul 2009

Chinese Factor On World Dry Bulk Market, Yunhong Zhang

World Maritime University Dissertations

No abstract provided.

Go to article

Study The Chio Chemical Logistics Business Development Strategy Base On The Global Financial Crisis, Shang Xia Jul 2009

Study The Chio Chemical Logistics Business Development Strategy Base On The Global Financial Crisis, Shang Xia

World Maritime University Dissertations

No abstract provided.

Go to article

The Impact Of Selected Corporate Governance Variables In Mitigating Earnings Management In The Philippines, Mc Reynald S. Banderlipe Ii Jul 2009

The Impact Of Selected Corporate Governance Variables In Mitigating Earnings Management In The Philippines, Mc Reynald S. Banderlipe Ii

DLSU Business & Economics Review

Given the increasing importance of corporate governance in the Philippines, this study attempts to explain the role of selected governance variables related to a company’s board of directors in mitigating earnings management in the country. Using the financial statements of publicly listed companies and a modified measurement model, the findings revealed that the holding of multiple directorial positions by the independent directors, and the managerial ownership of the board are significant enough to limit the incentives for earnings management. Moreover, firm size and return on assets were identified to have explanatory significance among the controlling factors.

Go to article

Towards An Innovation Model In Teaching Management, Ernesto L. Bumatay Jul 2009

Towards An Innovation Model In Teaching Management, Ernesto L. Bumatay

DLSU Business & Economics Review

This study discusses an innovation to management teaching called Learning-Activity-Based Experience Model (LAB-E Model). The perspective is that the entire learning process in a course will be experienced through sets of activities designed by the faculty. These sets or clusters of problems and activities are unique to the contents and objectives of the course as well as to the varying needs and capabilities of the students. Through management activities created and designed by the faculty, learning takes place. This innovative teaching model incorporates other common teaching methodologies which include small group presentation, facilitated discussion of cases, and lecture-discussion approach.

Go to article

Input-Ouput Analysis Of The Key Sectors In Philippine Carbon Dioxide Emissions From A Production Perspective, Rachel C. Reyes Jul 2009

Input-Ouput Analysis Of The Key Sectors In Philippine Carbon Dioxide Emissions From A Production Perspective, Rachel C. Reyes

DLSU Business & Economics Review

The study computes the carbon dioxide emissions of the Philippines for the period of 2000 to 2006 and applies a production perspective input-output analysis to identify the key sectors whose value-added growth were responsible for the increase in emissions of the country and those that exhibited increased sectoral emissions from overall income growth. Power generation turned out to be the primary sector while cement manufacture, wholesale/retail trade, mining, road and water transport, and private services were revealed as the secondary sectors, jointly accounting for 0.66% increase in the country’s emissions from a 1% growth in their valueadded and experiencing 0.75% …

Go to article

Perceived Organizational Effectiveness Of Labor Unions In The Banking, Hotel, And Manufacturing Industries, Divina M. Edralin Jul 2009

Perceived Organizational Effectiveness Of Labor Unions In The Banking, Hotel, And Manufacturing Industries, Divina M. Edralin

DLSU Business & Economics Review

To determine the extent of influence of the organization’s context and structure factors on the perceived effectiveness of labor unions in the banking, hotel, and manufacturing industries in the National Capital Region, 88 local unions consisting of 772 rank-and-file and supervisory union members from 82 firms were covered. It is evident from the results that the level of union effectiveness as perceived by the members is a function of two major organizational factors, namely, context and structure. Moreover, there are significant differences in the average level of effectiveness rating of unions per industry.

Go to article

Law Making In The Guise Of Procedures: Placing Hurdles To The Right Of Appeal To The National Labor Relations Commission, Emmanuel O. Sales Jul 2009

Law Making In The Guise Of Procedures: Placing Hurdles To The Right Of Appeal To The National Labor Relations Commission, Emmanuel O. Sales

DLSU Business & Economics Review

It is a legal given that the power to make laws or new norms lies with Congress and this power, granted by the Constitution, cannot be shared with or should not be encroached upon by another branch of government or an instrumentality of a branch. Rule making to implement the law or the promulgation of procedures to establish the process of enforcing rights is not always done subordinate to or in accordance with law. This study posits that the 2005 Rules of Procedure of the National Labor Relations Commission, specifically on the requirements for taking an appeal, is a case …

Go to article

Innovation Process And Performance In Small- To Medium-Sized Firms: A Conceptual Framework, Edgardo S. Bolinao Jul 2009

Innovation Process And Performance In Small- To Medium-Sized Firms: A Conceptual Framework, Edgardo S. Bolinao

DLSU Business & Economics Review

This study maps out the innovation process in Small and Medium Enterprises (SMEs) that can fundamentally affect business performance. The development of the conceptual framework can be used to encourage and enhance successful innovation management for SMEs. Overall, effective innovation is based on managing this process as a whole and on building up capacity and competency at each stage in the innovation. The framework put forth in this study is being proposed to be used as template for the development of a management development program for SMEs’ owner-managers and as a practical tool for diagnosing SMEs’ support systems.

Go to article

What Is “The Learning Filipino Firm”?, Raymund B. Habaradas Jul 2009

What Is “The Learning Filipino Firm”?, Raymund B. Habaradas

DLSU Business & Economics Review

“The learning Filipino firm” can be classified into three types, namely the reactive firm, which is a reluctant learner; the adaptive firm, which is an eager learner; and the generative firm, which is a dynamic learner. This typology is based on the hypothesis that a firm’s learning style and its innovative capability is influenced by its organizational design. Among the key dimensions that must be considered are as follows: (a) organizational strategy, (b) organizational structure, and (c) organizational culture. These dimensions are closely intertwined, and, therefore, collectively influence a firm’s ability to constantly renew itself.

Go to article

First Prev Next Last