Marketing Commons^™

You've Got News: A Permission-Marketing Model Using Sponsored Electronic Newsletters, Anca C. Micu, Clyde H. Bentley

WCBT Faculty Publications

A model is proposed for ISP customers to receive sponsored electronic newsletters in exchange for a discount on the Internet fee. In the model, both online newspapers and ISPs receive fees from the advertisers while the end consumer pays less for the Internet connection. Advertisers gain by sending better-targeted messages through an accepted medium. In addition to collecting part of the advertising fees, the ISPs increase their customer base by offering an incentive as well as value-added services. Adherence to the model appeared to vary with gender, age, and attitude toward e-mail marketing.

Online Qualitative Research In The Age Of E-Commerce: Data Sources And Approaches, Nikhilesh Dholakia, Dong Zhang

College of Business Faculty Publications

With the boom in E-commerce, practitioners and researchers are increasingly generating marketing and strategic insights by employing the Internet as an effective new tool for conducting well-established forms of qualitative research (TISCHLER 2004). The potential of Internet as a rich data source and an attractive arena for qualitative research in e-commerce settings—in other words cyberspace as a "field," in the ethnographic sense—has not received adequate attention. This paper explores qualitative research prospects in e-commerce arenas.

URN: urn:nbn:de:0114-fqs0402299

An Evaluation Of The Business Value Gained Through The Use Of Customer Relationship Management And Related Ebusiness Solutions Deployed Within An Irish Enterprise, Catherina Kelly

Theses

The company at the centre of this case study is the Irish registered company Hewlett Packard (HP) European Software Centre (ESC) based in the Ballybrit Industrial Estate in Galway, Ireland. The core operation of the ESC is customer services distribution. For HP ESC, effective customer support and service had become a major strategic focus resulting in the strategic requirement for a Customer Relationship Management (CRM) eBusiness solution.

This case study evaluated the business value associated with HP’s CRM implementation focusing primarily on intangible elements of business value as opposed to the more traditional financial measures of IS/IT evaluations. The research …

Mobile Technologies And Boundaryless Spaces: Slavish Lifestyles, Seductive Meanderings, Or Creative Empowerment?, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

According to the instrumental theory of technology, mobile technologies - what McLuhan's refers to as electronic prostheses - promise opportunities for greater freedom, creativity, leisure, and productivity by enhancing organic bodily functions. Correspondingly, as (Cavallaro, 2000) would argue, objects such as mobile phones, personal digital assistants (PDAs), portable physiotherapy units, laptops, and portable stereos - to name just a few - seem to impart a sense of solidity to consumers' lives. Just like prostheses, they are inserted into our everyday lives, helping our "inadequate" bodies along in fulfilling practical tasks. Phenomenologically, these kinds of mobile technologies supposedly support the subject's …

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.

Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd

Faculty Articles

How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.

Privacy And Consumer Agency In The Information Age: Between Prying Profilers And Preening Webcams, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

This article is about the ability of the consumer to control his or her destiny in the new electronic marketspace. Two seemingly opposite phenomena – the need for privacy and the desire for exhibitionism and voyeurism – are vying for attention on the media landscape. We believe the simultaneous occurrence of privacy concerns and ultraexhibitionism is not coincidental. Indeed, exhibitionism and voyeurism seem to offer new tools for consumer resistance against the electronic surveillance systems in networked markets and are inextricably linked to consumers’ desire for control over their intimate personal information.

Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma

Student Works (2000-2009)

This report is about a web based car purchasing search system Car - 4 - U. Car - 4 - U consists of three main modules which are the administrator module, the dealer module and the public user module. The administrator module is for the developer to maintain the system, hence a user name and password will be needed to log in. A developer will be able to add new data regarding cars, delete any unwanted or purchased cars, update existing data, change password and view the feedback entered by users in the administrator module. The dealer module is for …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan polisi …

Seasonality Of Volatility And Returns And Their Causal Relationship In The Kuala Lumpur Stock Exchange, Hock Chai Toh

Student Works (2000-2009)

The primary objective of this study is to investigate the presence of seasonal variation in stock volatility and trading return across the days of the week and their causal relationship in the Malaysian stock market for period 3 July 1995 to 30 June 2000. The study revealed that there is no strong evidence to indicate the persistent presence of seasonal variation in stock volatility across the days of the week for the entire sample period and the three sub-periods, which correspond with a stable, declining and rising stock market. This finding does not concur with the previous findings on the …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan elektronik ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan …

Retail Customers' Perception Towards Internet Banking In Malaysia, Suliman Adam

Student Works (2000-2009)

Banking Institutions (Bis) have entered into an Internet Banking (IB) era following Bank Negara Malaysia's decision to allow domestic Bis to set up their IB services commencing 1 June 2000. Foreign Bis were given permission to set up communicative website beginning from 1 January 2001 and a full-fledged IB from 1 January 2002 onwards. A survey performed on 169 respondents indicated 27 .8% of the respondents are IB users. The most dominant profile of IB users based on the survey is single Malay male with tertiary/professional qualification. They are mostly Government servants with disposable incomes ranging from RM1 ,000 to …

Consumers' Awareness Of Internet Banking - A Survey In Kuala Lumpur And Ipoh, See Yan Chan

Student Works (2000-2009)

The purpose of this research paper was to investigate the consumer's awareness on Internet banking in Kuala Lumpur and Ipoh. The dependent variable in this study was awareness (knowledge and perception), and the independent variables considered were age, gender, job level and education level. The data collection method is a 47-item questionnaire. A convenient sample of 100 respondents in Kuala Lumpur and 50 respondents in Ipoh at shopping malls were chosen for this study. The data analysis to test the several hypotheses included the use of Pearson correlations, t-tests and ANOVA test. The results showed that job level, education level …

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

Principles Of Internet Marketing By Ward Hanson, Ohio: South Western College Publishing, 2000., Prashant Mishra

IIMB Management Review

Principles of Internet Marketing attempts to provide a framework to understand the forces driving the Internet revolution in marketing and business; to describe the new tools and techniques of Internet marketing and to build an understanding of how these fit the existing paradigms. An attempt has also been made to look at the emerging challenges such as distribution channel conflicts, legal problems from marketing decisions and new skills for an Internet age.

Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee

Student Works (2000-2009)

The worldwide network of computers, called "Internet", provides opportunities for a company to do business in cyberspace. The Internet is the first exciting, significant marketing tool to emerge in recent years. Organization find it more and more important to represent themselves on the Internet to get more customers, to increase the public awareness of the companies and their products. However, the use of Internet by the Malaysia business is still at the early stage and most of the corporate leaders are finding it difficult to keep up with fast moving markets. Therefore, this paper intends to investigate how the unit …

Online Flowers And Gifts Shop, Kwung See Chit

Student Works (2000-2009)

With the tremendous growth of the Internet and the expansion of the World Wide Web, more and more information is being put on the Internet. The Internet creates a global marketplace that breaks the barrier of time, place and distance, within which conducts Electronic Commerce. E-Commerce is a system that includes not only those transactions that center on buying and selling good and services to directly generate revenue, but also those transactions that support customer service, or facilitating communications between business partners. This thesis describes a developed system to automate purchasing of goods online. The Online Flowers and Gifts Shop …

Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell

Faculty Articles

In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.

A Comparison Of Print Advertisements To Corresponding Web Sites: Are Marketers On Target, Sarah Jo Sautter

Honors Theses

Technological advances constantly make lives easier and information more accessible. Marketers seek the best ways to communicate with their prospects. This means keeping pace with technology, and being a pioneer in the industry. The Internet is one communication medium growing in popularity among marketers. As a new advertising medium, companies rush to beat their competitors, and many others follow. As a result, Web addresses are found in traditional media like television, radio and especially print.