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Articles 751 - 780 of 1119
Full-Text Articles in Marketing
2002 July, Office Of Communications & Marketing, Morehead State University.
2002 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 2002.
2002 June, Office Of Communications & Marketing, Morehead State University.
2002 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 2002.
2002 May, Office Of Communications & Marketing, Morehead State University.
2002 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 2002.
Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad
Honors Capstones
Capstone submitted as a graduation requirement for the BSU Honors Program.
2002 April, Office Of Communications & Marketing, Morehead State University.
2002 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 2002.
Metro Acoustics Identity Manual, Melissa Meyer
Metro Acoustics Identity Manual, Melissa Meyer
Honors Capstones
Capstone submitted as a graduation requirement for the BSU Honors Program.
2002 March, Office Of Communications & Marketing, Morehead State University.
2002 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 2002.
2002 February, Office Of Communications & Marketing, Morehead State University.
2002 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 2002.
Sampling Concepts, Paul Boyd, Ph.D.
Sampling Concepts, Paul Boyd, Ph.D.
MBA Faculty Conference Papers & Journal Articles
The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.
For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …
2002 January, Office Of Communications & Marketing, Morehead State University.
2002 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 2002.
2001 December, Office Of Communications & Marketing, Morehead State University.
2001 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 2001.
2001 November, Office Of Communications & Marketing, Morehead State University.
2001 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 2001.
2001 October, Office Of Communications & Marketing, Morehead State University.
2001 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 2001.
Shombit Sen Gupta: Brands And The Art Of Living, P N Thirunarayana, Mithileshwar Jha, Y L R Moorthi
Shombit Sen Gupta: Brands And The Art Of Living, P N Thirunarayana, Mithileshwar Jha, Y L R Moorthi
IIMB Management Review
No abstract provided.
2001 September, Office Of Communications & Marketing, Morehead State University.
2001 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 2001.
2001 August, Office Of Communications & Marketing, Morehead State University.
2001 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for August of 2001.
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Faculty Articles
How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.
2001 July, Office Of Communications & Marketing, Morehead State University.
2001 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for July of 2001.
2001 June, Office Of Communications & Marketing, Morehead State University.
2001 June, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for June of 2001.
2001 May, Office Of Communications & Marketing, Morehead State University.
2001 May, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for May of 2001.
2001 April, Office Of Communications & Marketing, Morehead State University.
2001 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for April of 2001.
Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian Edition 1997, Pp 208, Price: Rs 175., Shekhar Trivedi
Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian Edition 1997, Pp 208, Price: Rs 175., Shekhar Trivedi
IIMB Management Review
Today's consumer, better informed and more discerning, recognises and expects excellence, and successful companies are those that are taking steps to meet customer needs and expectations. Customer loyalty is of paramount importance in today's competitive world and building it should be an integral part of business strategy, and an activity involving all the departments of the company. This, in brief, is the message of Ian Linton's book.
2001 March, Office Of Communications & Marketing, Morehead State University.
2001 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for March of 2001.
2001 February, Office Of Communications & Marketing, Morehead State University.
2001 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for February of 2001.
2001 January, Office Of Communications & Marketing, Morehead State University.
2001 January, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for January of 2001.
On The Interaction Of Alphabetic And Logographic Words With Sounds And Images, Nader T. Tavassoli, Jin K. Han
On The Interaction Of Alphabetic And Logographic Words With Sounds And Images, Nader T. Tavassoli, Jin K. Han
Research Collection Lee Kong Chian School Of Business
It is well established that reading alphabetic words is dominated by phonological (sound-based) processes, whereas phonological processes do not appear to dominate the processing of Chinese logographs, where visual processes are more pronounced (for reviews, see Tavassoli, in press; Zhou & Marslen-Wilson, 1999). Most previous demonstrations of these linguistic differences have relied on low-level processes that potentially do not involve short-term memory. For example, they have attempted to assess differences in the speed (measured in milliseconds) by which phonological and semantic information get activated in the brain. Our research adds to a growing stream of consumer behavior research that has …
2000 December, Office Of Communications & Marketing, Morehead State University.
2000 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for December of 2000.
2000 November, Office Of Communications & Marketing, Morehead State University.
2000 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for November of 2000.
2000 October, Office Of Communications & Marketing, Morehead State University.
2000 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for October of 2000.
2000 September, Office Of Communications & Marketing, Morehead State University.
2000 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Morehead State University press releases for September of 2000.