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Full-Text Articles in Marketing

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D. Apr 2014

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.

International Journal for Business Education

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.


2013 Ijbe Front Matter, Tamra Connor Apr 2013

2013 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Customer Value Evaluation In X Logistics Enterprise, Yifan Wang Aug 2012

Customer Value Evaluation In X Logistics Enterprise, Yifan Wang

World Maritime University Dissertations

No abstract provided.


2012 Ijbe Front Matter, Tamra Connor Apr 2012

2012 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Analysis On Jingtang Container Terminal Port Competition Strategy, Xiaojiao Du Aug 2011

Analysis On Jingtang Container Terminal Port Competition Strategy, Xiaojiao Du

World Maritime University Dissertations

No abstract provided.


2011 Ijbe Front Matter, Tamra Connor Apr 2011

2011 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


2010 Ijbe Front Matter, Tamra Connor Apr 2010

2010 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

  1. Editorial Board
  2. President's Letter
  3. SIEC-ISBE International


Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen Jul 2009

Analysis On Strategies Of Liners Against The Global Financial Crisis, Feng Chen

World Maritime University Dissertations

No abstract provided.


Research Of Logistic Development Strategy In Wuhu Port, Cheng Gao Jul 2009

Research Of Logistic Development Strategy In Wuhu Port, Cheng Gao

World Maritime University Dissertations

No abstract provided.


Research On Brand Strategies Of Cdl Company, Wei Gu Jul 2009

Research On Brand Strategies Of Cdl Company, Wei Gu

World Maritime University Dissertations

No abstract provided.


Lng Shipping Market Analysis, Guangchuan Xia Jul 2009

Lng Shipping Market Analysis, Guangchuan Xia

World Maritime University Dissertations

No abstract provided.


The Study On Strategy Of Enhancing The Competitiveness Of Ports In Yantze Delta Area, Ying Han Jul 2009

The Study On Strategy Of Enhancing The Competitiveness Of Ports In Yantze Delta Area, Ying Han

World Maritime University Dissertations

No abstract provided.


Questionnaire Used In The Dublin Visitor Suvey 2009, Gerard Dunne, Sheila Flanagan Jan 2009

Questionnaire Used In The Dublin Visitor Suvey 2009, Gerard Dunne, Sheila Flanagan

Reports

No abstract provided.


Study On The Development Of Cosco Dry Bulk Transportation, Bo Yang Aug 2008

Study On The Development Of Cosco Dry Bulk Transportation, Bo Yang

World Maritime University Dissertations

No abstract provided.


Optimizing Product Line Designs: Efficient Methods And Comparisons, Alexandre Belloni, Robert Freund, Matthew Selove, Duncan Simester Jul 2008

Optimizing Product Line Designs: Efficient Methods And Comparisons, Alexandre Belloni, Robert Freund, Matthew Selove, Duncan Simester

Business Faculty Articles and Research

We take advantage of recent advances in optimization methods and computer hardware to identify globally optimal solutions of product line design problems that are too large for complete enumeration. We then use this guarantee of global optimality to benchmark the performance of more practical heuristic methods. We use two sources of data: (1) a conjoint study previously conducted for a real product line design problem, and (2) simulated problems of various sizes. For both data sources, several of the heuristic methods consistently find optimal or near-optimal solutions, including simulated annealing, divide-and-conquer, product-swapping, and genetic algorithms.


Identification Of Linkage Between Strategic Group And Performance Of Indian Commercial Banks: A Combined Approach Using Dea And Co-Plot, Prithwiraj Nath, Avinandan Mukherjee, Manabendra Nath Jan 2001

Identification Of Linkage Between Strategic Group And Performance Of Indian Commercial Banks: A Combined Approach Using Dea And Co-Plot, Prithwiraj Nath, Avinandan Mukherjee, Manabendra Nath

Marketing Faculty Research

This paper explores the linkage between strategic grouping and performance of the Indian banking sector. Strategic grouping and performance were identified using published financial information for all public sector banks. Grouping of Indian public sector banks following comparable financial strategy – with similar asset quality, operational efficiency and profitability was operationalized using the graphical display method of Co-plot.

From their position in the two dimensional conceptual map, banks with identical financial performance formed strategic groups with significant positive linkage between better groups and their superior financial performance, which showed their inherent homogeneity in business policy decisions. Relative performance of the …


Fisheries Management Report No. 4 - Planning For The Further Development Of The Aquaculture And Marine Farming Industry At Jurien Bay, Dave Everall Apr 1998

Fisheries Management Report No. 4 - Planning For The Further Development Of The Aquaculture And Marine Farming Industry At Jurien Bay, Dave Everall

Fisheries Published Reports

There is a well documented global requirement for some twenty million tonnes of edible sea foods from aquaculture in the next fifteen years. Most of the projected increase in production will need to be from mariculture because of limiting factors on land based aquaculture. At present, approximately 85%of all aquaculture occurs in the Asian region.

Globally, temperate water species have market advantages because of their ability to supply a growing market preference for a firm white fleshed fin fish. Although significant temperate water aquaculture occurs in various countries north of the equator, there are growing environmental concerns surrounding production of …


No. 130 1997 November Nov 1997

No. 130 1997 November

International Journal for Business Education

SIEC Historical Documents


No. 129 1997 April Apr 1997

No. 129 1997 April

International Journal for Business Education

SIEC Historical Documents


An Evaluation Of Mango (Mangifera Indica L.) Cultivars And Their Commercial Suitability For The Kimberley, P. R. Johnson, D. M. Robinson Jan 1997

An Evaluation Of Mango (Mangifera Indica L.) Cultivars And Their Commercial Suitability For The Kimberley, P. R. Johnson, D. M. Robinson

Horticulture published reports

An evaluation of 74 mango cultivars was conducted from 1983 to 1995 in the Ord River Irrigation Area (ORIA) on Cockatoo sand. The aim to determine their suitability for commercial production and establish the basis for a mango industry in the Northern tropics of Western Australia. Measurements were made on yield, harvest times, flowering times, brix, fruit quality, growth rates and market acceptability. Results have indicated that cultivars, other than Kensington Pride, most commercially suitable in the ORIA are Banana for early cropping in mid September, Irwin for high regular yields and good market acceptability, Haden for excellent market acceptability, …


No. 128 1996 November Nov 1996

No. 128 1996 November

International Journal for Business Education

SIEC Historical Documents


Cost Competitiveness Of Airlines: An International Comparison, Tae Oum, Chunyan Yu May 1996

Cost Competitiveness Of Airlines: An International Comparison, Tae Oum, Chunyan Yu

Publications

Significant structural, institutional and regulatory changes have occurred in the airline industry since the mid-1980s. These changes have intensified competition in both domestic and international air transport market. As the market becomes more competitive, the ultimate ability of a carrier to survive and prosper depends greatly on its cost competitiveness. This paper measures and compares the unit cost competitiveness of the world's major airlines, using the yearly panel data of 23 major airlines over the 1986-93 period. We focus our analysis on identifying the potential factors which influence the observed unit cost differentials among airlines, including input prices, productivity, network …


No. 127 1996 April Apr 1996

No. 127 1996 April

International Journal for Business Education

SIEC Historical Documents


No. 126 1995 November Nov 1995

No. 126 1995 November

International Journal for Business Education

SIEC Historical Documents


No. 125 1995 April Apr 1995

No. 125 1995 April

International Journal for Business Education

SIEC Historical Documents


No. 124 1994 November Nov 1994

No. 124 1994 November

International Journal for Business Education

SIEC Historical Documents


No. 123 1994 April Apr 1994

No. 123 1994 April

International Journal for Business Education

SIEC Historical Documents


No. 121 1993 April Apr 1993

No. 121 1993 April

International Journal for Business Education

SIEC Historical Documents


No. 120 1992 November Nov 1992

No. 120 1992 November

International Journal for Business Education

SIEC Historical Documents


No. 119 1992 April Apr 1992

No. 119 1992 April

International Journal for Business Education

SIEC Historical Documents