Marketing Commons^™

An Investigation Into The Unintended Consequences Of Downstream Channel Allowances, William Jason Rowe

University of Kentucky Doctoral Dissertations

Downstream channel allowances involve the practice of selling firms making payments to customers in exchange for distribution of a product. Such transactions occur most frequently in a business-to-business exchange. Although various forms of channel allowances have been investigated over the past three decades, the literature is lacking in guidance regarding whether or not, and to what extent, the salesperson should control these payments. Relying on the theoretical underpinnings of cognitive evaluation theory, this dissertation takes the initial step in understanding the effects of customer perceptions of salesperson control over allowances, with special attention to the impact on the customer-salesperson relationship. …

How High Will Russian Aviation Fly?, Tamilla Curtis, Irina Swenson

Management, Marketing and Operations - Daytona Beach

The study provides the historical context of the Russian aviation industry reflecting the periods of its growth and decline. It reveals the competitive advantage strategies that have been implemented by the Russian government in an attempt to revivify an enfeebled nation's aeronautic industry. The paper discusses the newly formed Joint Stock Company (JSC) United Aircraft Corporation (UAC) and its strategies to break into global markets, including UAC innovative product offerings. Whether or not, the recent efforts of the Russian government serve as a fulcrum for the Russian aviation industry that will leverage Russia into the global market, remains to be …

Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle

Agribusiness

This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a …

What Makes Strategy Making Across The Sales-Marketing Interface More Successful?, Avinash Malshe, Ravipreet S. Sohi

Department of Marketing: Faculty Publications

Extant research on marketing strategy making (MSM) lacks process-based theoretical frameworks that elucidate how marketing strategies are made when sales and marketing functions are involved in the process. Using a grounded theory approach and data collected from (a) 58 depth interviews with sales and marketing professionals and (b) a focus group with 11 marketing professionals, we propose that MSM within the sales-marketing interface is a three-stage, multifaceted process that consists of Groundwork, Transfer and Follow-up stages. Our process-based model explicates the specific activities at each stage that are needed to develop and execute marketing strategies successfully, the sequence in which …

Benefits Of Continuing Professional Development In The Visual Communications Sector In Ireland, Con Kennedy

Other resources

This research is concerned with identifying the benefits of Continuous Professional Development for the Visual Communications sector in Ireland, with the aim of establishing what benefits exist for both the employee and employer. Research is undertaken to identify CPD programmes that currently exist in other industries in Ireland for the purpose of establishing commonalities and how this may apply to the Visual Communications sector. This is achieved through a combination of literature review, desk research, surveys of employees and employers in the Visual Communications sector and a number of semi-formal interviews with representatives from various industry sectors with established CPD …

Do Rigid Labor Laws Mean Higher Unemployment In Developing Countries?, Terence Lau

Management and Marketing Faculty Publications

No abstract provided.

Imsa360: Summer 2009, Imsa Fund

IMSA Fund Reports

Many will measure IMSA’s work to “ignite and nurture creative, ethical scientific minds that advance the human condition” by the contributions of our alumni. I am proud to say that we pass that rigorous test with flying colors. Sixty percent of our alumni earn undergraduate degrees in science, technology, engineering or mathematics (STEM) compared to the national average of 33 percent. As undergraduate and graduate students, they attend the most highly selective colleges and universities in the nation, earning numerous academic, research and leadership accolades including Fulbright, Marshall, National Science Foundation, Rhodes, Truman and Siebel Scholarships. Throughout their careers, alumni …

Motivations For Us Foreign Direct Investment, Christina Buoninfante

Honors College Theses

The purpose of this thesis is to determine US firms’ motivations for foreign direct investment and to explore to what extent US firms continue to invest into China and India. I first correlate the agricultural, industrial, and service sectors in the United States with those of China and India. I find that there is a positive relationship between the correlation of US sectors and the host country’s sectors and foreign direct investment into each sector. This supports the theory of Vernon’s product life cycle hypothesis, which explains that firms expand into lesser developed countries when their product becomes more sensitive …

A Choice Model Approach To Business And Leisure Traveler's Preferences For Green Hotel Attributes, Michelle Millar

UNLV Theses, Dissertations, Professional Papers, and Capstones

There has been an increase in environmental concern by travelers in the United States (U. S.). As a result, hospitality companies are taking note and have begun to incorporate environmentally friendly or green practices into their operations. What remains relatively unclear, though, is if the increase in environmental consciousness has translated into a demand for environmentally friendly tourism products, such as hotels. There are a few studies related to the demand for environmentally friendly hotel attributes, but none of them have looked at a bundle of environmentally friendly attributes and how customers would react to a hotel room incorporating not …

Imsa360: Spring 2009, Imsa Fund

IMSA Fund Reports

As a teaching and learning laboratory for imagination and inquiry, the Illinois Mathematics and Science Academy enables students to pursue their own compelling questions and identify and solve real-world problems. In these pursuits, they learn to collaborate with each other and the best minds around the globe. This process fosters integrative learning and enhances critical thinking, creativity, problem solving and teamwork.

Our feature stories in this issue of IMSA360 take you on an amazing journey that demonstrates how IMSA students turn their passions, talents and knowledge into action. Under the guidance of inspiring faculty, staff and world experts, students have …

Imsa360: Winter 2009, Imsa Fund

IMSA Fund Reports

In just over two decades, the Illinois Mathematics and Science Academy® (IMSA) has become one of the premier institutions of its kind in our state, nation and world. I can proudly say that Intel, a global leader in science and technology innovation, endorses this assertion by naming IMSA the nationwide winner of Intel’s Schools of Distinction Star Innovator Award. This award is presented annually to only one educational institution that has “a comprehensive program incorporating innovative and effective use of technology, engaging parents and the community in students’ education, fostering development and teamwork and delivering achievement of high academic standards.” …

Corporate Brand Management In Higher Education: The Case Of Erau, Tamilla Curtis, Russell Abratt, William Minor

Management, Marketing and Operations - Daytona Beach

There is evidence in the literature that organizations struggle to formulate and implement their corporate branding strategies. This paper aims to provide an overview of the corporate brand building process in higher education. Design/methodology/approach – A qualitative methodology was used in this study. A single case study of a private American university was used to gather information about their corporate brand building process. University administrators and documents were used to gain insights into their brand building process. Findings – The corporate brand building process addressed three key areas; web administration, program marketing and corporate brand positioning. The corporate brand building …

Supreme Seafoods, Thomas Cooney

Case studies

Fintan Barrett’s four year old daughter would often turn to him while playing and exclaim “what to do, Daddy?” Indeed, this very question of what to do next had frequently swirled around his own head as he considered the options that were now available to him and his business Supreme Seafoods. Some commentators had described the recent economic crisis as ‘a perfect storm’ and that analogy was particularly apt for someone operating in the fish industry. Although Fintan’s family had worked in the fishing industry for many generations, whether out at sea or processing and selling fish on land, the …

First Among Equals: The Effect Of Team Leader Characteristics On The Internal Dynamics Of Cross-Functional Product Development Teams, Shikhar Sarin, Gina Colarelli O’Connor

Marketing Faculty Publications and Presentations

Drawing upon the Path-Goal Theory of leadership, this study examines the effect of team leader characteristics on an array of conflict resolution behavior, collaboration, and communication patterns of cross-functional new product development (NPD) teams. A hierarchical linear model analysis based on a survey of 246 members from 64 NPD teams suggests that participative management style and initiation of goal structure by the team leader exert the strongest influence on internal team dynamics. Both these leadership characteristics had a positive effect on functional conflict resolution, collaboration, and communication quality within the NPD team; while discouraging dysfunctional conflict resolution and formal communications. …

Crm In Russia And U.S. -- Case Study From American Financial Service Industry, Tamilla Curtis, Tom Griffin, Donald Barrere

Management, Marketing and Operations - Daytona Beach

This paper discusses Customer Relationship Management in two sharply contrasting business cultures: the United States and Russia. Included in the present work is a case study of a midsized American financial services firm that illustrates a common path to the decision to have a CRM system: the planning, selection, and the implementation of the CRM program, including a discussion of the likelihood of success. The clients in this case are Financial Advisors, who in turn sell the investment products to the end user individual investors. CRM in Russia is yet in its infancy as the economy emerges from 200 years …

The Creole Connection: What Happens Next?, Michael L. Thomas, Linda G. Mullen

Marketing: Faculty Publications

The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas.

Linking Service Encounters To Financial Performance: An Extended Approach To Valuation, Carla Yvonne Childers

University of Kentucky Doctoral Dissertations

Managers and researchers have become increasingly interested in linking marketing activities to firm financial performance. That is, they desire to make marketing more financially accountable. One approach to achieving this goal has been to “valuate” customers to determine their degrees of profitability over the lifetime of their relationships with firms. However, traditional customer valuation techniques are largely based on quantitative factors and do not account for softer measures such as a customer’s behavior and performance both during and after service encounters.

Additionally, while customer profitability is commonly valuated, employees are not generally assessed in this manner in profit linkage frameworks. …

The Joint Impact Of Brand Value And Advertising On Corporate Financial Performance And On Stock Return: A Case Study Of The Computer Industry, Alladin O. Ukiwe

Walden Dissertations and Doctoral Studies

Firm's advertising and marketing expenditures do not always translate to measurable financial returns. Understanding brand value appropriation and financial consequences of advertising is important for more focused investments in branding and marketing. This quantitative study sought to understand the joint effects of advertising expenditure and brand value (BV) on firms return on assets (ROA) and on stock return (SR) in the computer industry. The theoretical framework of the study was the resource-based view theory that proposes that the intangible assets of a corporation have a direct relationship to its ability to sustain its competitive advantage. The key research question involved …

Taiwanese Gambling Behaviors, Perceptions, And Attitudes, Che Hao Chang

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study categorizes different Taiwanese gambling types using PGSI, and further evaluates the perceptions and attitudes toward the legalization of casino gambling. A survey was conducted using convenient sampling and distributed by Internet. Results indicate that across groups of different types of gamblers, there are significant differences in perceptions toward the legalized casino gambling industry. Also, across groups of different types of gamblers, there are significant differences in attitudes toward legalized casino gambling. Additionally, there are significant differences between perceptions toward the legalized casino gambling industry, and attitudes toward the legalization of casino gambling. In general, non-gamblers are relatively more …

Improving Casino Profitability Through Effective Offer Packages, Ren Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the this study is to investigate effective marketing techniques to attract potential customers in a particular demographic group, young people aged from 21 to 34, as a way of exploring the local market. This demographic group constitutes a dynamic part of the local population and is characterized by its unique financial conditions and spending preferences. The hypothesis is that with well-designed price bundling, the casinos can realize increased revenue through increased visits from the local young population. The marketing technique used in this study is to utilize offer packages which bundle promotional items and other hotel-provided services. …

Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …

Marketing Strategy And Wall Street: Nailing Down Marketing's Impact, Dominique M. Hanssens, Roland T. Rust, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

Stock prices are based in large part on corporate financial statements, augmented by analysis by stock analysts. The ultimate goal of any marketing expenditure should be to increase the value of the firm, but the road from marketing expenditure to stock price is usually circuitous. This is because marketing’s path to financial impact is through revenues, and the road to revenues runs through the customer.

The Comparative Study Of Container Logistics And Marketing Channel Design Of Shanghai Waigaoqiao And Yangshan Container Terminal, Xiaodong Chen

World Maritime University Dissertations

No abstract provided.

Research On The Competitive Strategies Of China Shipping Container Lines, Mingzhi Song

World Maritime University Dissertations

No abstract provided.

Imsa360: Summer 2008, Imsa Fund

IMSA Fund Reports

Often when I speak to parents, students and educators, I share one of my core beliefs: there is no ceiling on human potential. Though perhaps a bit overstated, as I fully realize my limited singing ability elicits monumental groans and sends animals scurrying for cover, it is true that often when we think an individual has reached his or her “potential,” we are astounded by a new accomplishment. As I look back on my first year as IMSA’s second president, I am humbled and amazed by IMSA’s truly unlimited potential for advancing the human condition and living into our aspiration …

Optimizing Product Line Designs: Efficient Methods And Comparisons, Alexandre Belloni, Robert Freund, Matthew Selove, Duncan Simester

Business Faculty Articles and Research

We take advantage of recent advances in optimization methods and computer hardware to identify globally optimal solutions of product line design problems that are too large for complete enumeration. We then use this guarantee of global optimality to benchmark the performance of more practical heuristic methods. We use two sources of data: (1) a conjoint study previously conducted for a real product line design problem, and (2) simulated problems of various sizes. For both data sources, several of the heuristic methods consistently find optimal or near-optimal solutions, including simulated annealing, divide-and-conquer, product-swapping, and genetic algorithms.

Imsa360: April 2008, Imsa Fund

IMSA Fund Reports

Message From the President

As a long-time educator in Illinois, I have admired IMSA’s role as an international leader in developing talent and leadership in science, technology, engineering and mathematics (STEM). I am honored and privileged to now serve as IMSA’s second president.

This first year, I have been meeting with educational leaders and policy makers across Illinois as well as IMSA students, parents, faculty, staff, alumni and donors to solicit ideas and determine our critical needs. From these conversations, I am convinced that IMSA’s service to students, teachers and schools is more relevant and important than ever. The challenges …

Awareness Of Global Warming And Car Purchasing Behavior In Singapore, Chika Nakayama

Theses Digitization Project

The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.

Imsa360: Winter 2008, Imsa Fund

IMSA Fund Reports

This issue of IMSA360 addresses an important theme – IMSA and its networks and partners are making an enduring impact on education. By bringing together the best minds from all walks of life and by combining our resources, we accelerate the delivery of innovative programs that make a difference in the lives of students and teachers throughout Illinois and beyond.

In this issue, you will learn how IMSA and the IMSA Fund for Advancement of Education, our 501(c)(3) not-for-profit entity, work with educational, business, government and entrepreneurial partners to develop, test and share innovative ways to enhance teacher skills and …

Multidivisional Vs Metanational Governance Of The Multinational Enterprise, Alain C. Verbeke, Thomas Kenworthy

Management and Marketing Faculty Publications

The effective and efficient management of diversified business firms that supply multiple products and operate in multiple, dynamic markets, especially large multinational enterprises (MNEs), builds upon a number of specific governance principles. These governance principles allow the alignment of environmental characteristics, strategy and organization. Given the rising need to “learn from the world”, Doz et al., in their influential Harvard Business School Press book entitled From Global to Metanational, have proposed a new set of governance principles described under the “metanational” umbrella concept. This paper revisits the metanational, using a comparative institutional perspective; here we contrast multidivisional and metanational governance …