Open Access. Powered by Scholars. Published by Universities.®
Management Information Systems Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 4 of 4
Full-Text Articles in Management Information Systems
A Web Search Model For Strategic Decision Making, Shailaja Venkatsubramanyan, Stephen K. Kwan
A Web Search Model For Strategic Decision Making, Shailaja Venkatsubramanyan, Stephen K. Kwan
Faculty Publications, Information Systems & Technology
Search services are now ubiquitously employed in satisfying the information needs of managers and business analysts involved in strategic decision making. In this paper, we propose a model of a user’s interaction with a search service in satisfying information needs and empirically evaluate the principal factors involved. Findings indicate that the information need type influences the search process more significantly than the specific search service being used. Consequently, managers and business analysts should pay particular attention to the types of information needs involved in a strategic decision.
A Web Search Model For Strategic Decision Making, Shailaja Venkatsubramanyan, S. K. Kwan
A Web Search Model For Strategic Decision Making, Shailaja Venkatsubramanyan, S. K. Kwan
Shailaja Venkatsubramanyan
Search services are now ubiquitously employed in satisfying the information needs of managers and business analysts involved in strategic decision making. In this paper, we propose a model of a user’s interaction with a search service in satisfying information needs and empirically evaluate the principal factors involved. Findings indicate that the information need type influences the search process more significantly than the specific search service being used. Consequently, managers and business analysts should pay particular attention to the types of information needs involved in a strategic decision.
Using Google Keyword Statistics To Explain Changes In Traffic To Internet Sites Related To Global Environmental Management, G. Kent Webb
Using Google Keyword Statistics To Explain Changes In Traffic To Internet Sites Related To Global Environmental Management, G. Kent Webb
G. Kent Webb
Google recently provided a keyword statistics tool to support its “AdWords” program that conducts a deep evaluation of individual web sites. It provides detailed information on the keywords in the site and an index of monthly and average statistics for these keywords over the past year for users of the Google search engine. The data is intended to help with the design of internet sites and to support bidding for keywords that when purchased become AdWords that draw traffic through the sponsored links of Google search. This paper describes an analysis of the traffic, keywords, and search rank results for …
Using Google Keyword Statistics To Explain Changes In Traffic To Internet Sites Related To Global Environmental Management, G. Kent Webb
Using Google Keyword Statistics To Explain Changes In Traffic To Internet Sites Related To Global Environmental Management, G. Kent Webb
Faculty Publications, Information Systems & Technology
Google recently provided a keyword statistics tool to support its “AdWords” program that conducts a deep evaluation of individual web sites. It provides detailed information on the keywords in the site and an index of monthly and average statistics for these keywords over the past year for users of the Google search engine. The data is intended to help with the design of internet sites and to support bidding for keywords that when purchased become AdWords that draw traffic through the sponsored links of Google search. This paper describes an analysis of the traffic, keywords, and search rank results for …