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Management Information Systems Commons™
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Articles 211 - 240 of 254
Full-Text Articles in Management Information Systems
Establishing A Foundation For Automated Human Credibility Screening, Jay F. Nunamaker Jr, Judee K. Burgoon, Nathan W. Twyman, Jeffrey Gainer Proudfoot, Ryan M. Schuetzler, Justin Scott Giboney
Establishing A Foundation For Automated Human Credibility Screening, Jay F. Nunamaker Jr, Judee K. Burgoon, Nathan W. Twyman, Jeffrey Gainer Proudfoot, Ryan M. Schuetzler, Justin Scott Giboney
Faculty Publications
Automated human credibility screening is an emerging research area that has potential for high impact in fields as diverse as homeland security and accounting fraud detection. Systems that conduct interviews and make credibility judgments can provide objectivity, improved accuracy, and greater reliability to credibility assessment practices, need to be built. This study establishes a foundation for developing automated systems for human credibility screening
The Effects Of Digital Intensity On Combinations Of Sequential And Configural Process Variety, James Gaskin, Kalle Lyytinen, Youngjin Yoo, Brian Pentland
The Effects Of Digital Intensity On Combinations Of Sequential And Configural Process Variety, James Gaskin, Kalle Lyytinen, Youngjin Yoo, Brian Pentland
Faculty Publications
Two forms of variety have been noted in organizational processes: sequential and configural. These describe variations in how a work process is ordered (sequential) or what is involved in enacting each work activity (configural). Each has been mainly studied in isolation. In organizations, these two types of variety are always co-present and scholars will miss important insights if their dependencies and interactions are not examined. This calls for theorizing and empirical inquiries regarding how these two types of variety are related and how digitalization influences them. Our contribution in this paper is to call attention to the need to analyze …
Evaluating Journal Quality And The Association For Information Systems (Ais) Senior Scholars’ Journal Basket Via Bibliometric Measures: Do Expert Journal Assessments Add Value?, Paul Benjamin Lowry, Gregory D. Moody, James Gaskin, Dennis F. Galletta, Sean L. Humpherys, Jordan B. Barlow, David W. Wilson
Evaluating Journal Quality And The Association For Information Systems (Ais) Senior Scholars’ Journal Basket Via Bibliometric Measures: Do Expert Journal Assessments Add Value?, Paul Benjamin Lowry, Gregory D. Moody, James Gaskin, Dennis F. Galletta, Sean L. Humpherys, Jordan B. Barlow, David W. Wilson
Faculty Publications
Information systems (IS) journal rankings and ratings help scholars focus their publishing efforts and are widely used surrogates for judging the quality of research. Over the years, numerous approaches have been used to rank IS journals, approaches such as citation metrics, school lists, acceptance rates, and expert assessments. However, the results of these approaches often conflict due to a host of validity concerns. In the current scientometric study, we make significant strides toward correcting for these limitations in the ranking of mainstream IS journals. We compare expert rankings to bibliometric measures such as the ISI Impact Factor™, the h-index, and …
The Business Rules Approach And Its Effect On Software Testing, Thomas O. Meservy, Chen Zhang, Euntae T. Lee, Jasbir Dhaliwal
The Business Rules Approach And Its Effect On Software Testing, Thomas O. Meservy, Chen Zhang, Euntae T. Lee, Jasbir Dhaliwal
Faculty Publications
Codification and testing of business rules in application programs has historically been a challenge in software engineering. Many organizations have adopted the business rules approach to formalize and compartmentalize business rules as a separate component from application code. This article investigates and presents the effects of the business rules approach on testing activities in the software development life cycle at a Fortune 500 corporation. The findings suggest that the business rules approach has the potential to engage testing personnel early in the development process and to improve the efficiency and effectiveness of testing activities.
Knowledge Sourcing And Knowledge Consumption In Computer- Mediated Complex Decision Making, Nathan W. Twyman, Jeffrey L. Jenkins, Jay F. Nunamaker Jr., Katherine Carl
Knowledge Sourcing And Knowledge Consumption In Computer- Mediated Complex Decision Making, Nathan W. Twyman, Jeffrey L. Jenkins, Jay F. Nunamaker Jr., Katherine Carl
Faculty Publications
Individuals are turning increasingly toward web-based information sources as input for complex decisions. Gathering and evaluating decision criteria in an online context is enticing because of information availability and increased control over the process, but how do these factors impact performance? This study shows how an interaction effect between Social Comparison and Social Facilitation predicts and explains how decision making performance is influenced differently by an information consumption-only approach versus a consumeand- contribute approach. Results from an empirical evaluation indicate that publishing decision criteria and reasoning (e.g. in a forum, blog, or knowledge base) plays an important role in improving …
Effects Of Automated And Participative Decision Support In Computer-Aided Credibility Assessment, Matthew L. Jensen, Paul Benjamin Lowry, Jeffrey L. Jenkins
Effects Of Automated And Participative Decision Support In Computer-Aided Credibility Assessment, Matthew L. Jensen, Paul Benjamin Lowry, Jeffrey L. Jenkins
Faculty Publications
Historically, inaccurate credibility assessments have resulted in tremendous costs to businesses and to society. Recent research offers unobtrusive credibility assessment aids as a solution; however, the accuracy of these decision aids is inadequate, and users often resist accepting the aids’ recommendations. We follow the principles of signal detection theory to improve the accuracy of recommendations in computer-aided credibility assessment by combining automated and participatory decision support. We also leverage participation in decision-making theory to explain and predict an increased acceptance of assessment aid recommendations when perceptual cues are elicited from users. Based on these two theories, we design and test …
Model-Driven Software Development, Stephen W. Liddle
Model-Driven Software Development, Stephen W. Liddle
Faculty Publications
Software development is a complex and difficult task that requires the investment of significant resources and carries major risk of failure. For decades now, researchers have proposed “model-driven” approaches to improve the state of the art in software engineering. Software models are intended to improve communication among stakeholders and aid in the overall understanding both of a problem space and a proposed software solution that satisfies given requirements. As with architectural blueprints or miniature 3D models, software models make it possible to explore and test a design and its ramifications before investing in the actual build-out. The traditional approach to …
Conceptual-Model Programming: A Manifesto, David W. Embley, Stephen W. Liddle, Óscar Pastor
Conceptual-Model Programming: A Manifesto, David W. Embley, Stephen W. Liddle, Óscar Pastor
Faculty Publications
In order to promote conceptual-model programming (CMP), we present these CMP articles. We hold these articles to be the defining principles for model-complete software development.
Essentially, this CMP manifesto asserts that programming activities are to be carried out via conceptual modeling. For applications amenable to conceptual-model designs, software developers should never need to write a line of traditional code. Thus, programming is actually conceptual-model programming.
To accommodate CMP, conceptual-modeling languages must be executable. They must also be capable of completely deploying both databases and user interfaces and conceptually expressing database access and user interaction. To enable CMP, a conceptual-model compiler …
Multilingual Ontologies For Cross-Language Information Extraction And Semantic Search, David W. Embley, Stephen W. Liddle, Deryle W. Lonsdale, Yuri Tijerino
Multilingual Ontologies For Cross-Language Information Extraction And Semantic Search, David W. Embley, Stephen W. Liddle, Deryle W. Lonsdale, Yuri Tijerino
Faculty Publications
Valuable local information is often available on the web, but encoded in a foreign language that non-local users do not understand. Can we create a system to allow a user to query in language L1 for facts in a web page written in language L2? We propose a suite of multilingual extraction ontologies as a solution to this problem. We ground extraction ontologies in each language of interest, and we map both the data and the metadata among the language-specific extraction ontologies. The mappings are through a central, language-agnostic ontology that allows new languages to be added by only having …
Picturing Flag Violence In Civil War Sheet Music: The Case Of “Down With The Traitors’ Serpent Flag”, Kenneth Hartvigsen
Picturing Flag Violence In Civil War Sheet Music: The Case Of “Down With The Traitors’ Serpent Flag”, Kenneth Hartvigsen
Faculty Publications
Published in Chicago in 1861, “Down with the Traitors’ Serpent Flag” is one of thousands of political parlor songs from the American Civil War. Many of these songs are unremarkable musically and were preserved in homes, archives, and museum collections largely for their vibrant illustrations. In my presentation I examine this song’s lithographic cover illustration—a Union soldier grinding a Confederate flag into the dust—within a broader discourse of Civil War flag imagery taken from songs, political cartoons, and cartes-de-visite.
Compelling secrets exist within this colorful image that may not first meet the eye; to uncover these meanings along with the …
Drilling For Micro-Foundations Of Human Capital Based Competitive Advantages, Russell Coff, David Kryscynski
Drilling For Micro-Foundations Of Human Capital Based Competitive Advantages, Russell Coff, David Kryscynski
Faculty Publications
From the origins of the Resource Based View, scholars have emphasized the importance of human capital as a source of sustained competitive advantage and recently there has been great interest in gaining a better understanding of the micro-foundations of strategic capabilities. Along these lines, there is little doubt that heterogeneous human capital is often a critical underlying mechanism for capabilities. Here, we explore how individual level phenomena underpin isolating mechanisms that sustain human capital-based advantages but also create management dilemmas that must be resolved in order to create value. The solutions to these challenges cannot be found purely in generic …
Web 2.0: A Definition, Literature Review, And Directions For Future Research, David W. Wilson, Xiaolin Lin, Phil Longstreet, Saonee Sarker
Web 2.0: A Definition, Literature Review, And Directions For Future Research, David W. Wilson, Xiaolin Lin, Phil Longstreet, Saonee Sarker
Faculty Publications
The Web 2.0 paradigm has gained substantial momentum in the last decade. The influence of Web 2.0 principles and technologies has fueled an explosion of information and media content on the Web, and individual and corporate adoption of the technologies continues to rise. As the popularity and usefulness of these technologies continue to unfold, there has yet been no concise definition of the term Web 2.0, nor a clear understanding of its scope. We synthesize and analyze the extant academic and practitioner-oriented literature on the topic to 1) provide a clear, concise definition of the term Web 2.0, 2) categorize …
Digital Technology And The Variation In Design Routines: A Sequence Analysis Of Four Design Processes, James Gaskin, B. Veeresh Thummadi, Kalle Lyytinen, Youngjin Yoo
Digital Technology And The Variation In Design Routines: A Sequence Analysis Of Four Design Processes, James Gaskin, B. Veeresh Thummadi, Kalle Lyytinen, Youngjin Yoo
Faculty Publications
We advance a theory of design process variation across organizational types and the effects of digitalization on these processes. We argue that design routines are subject to greater variation within and between organizations as organizations embed increasingly rich repertoires of digital capabilities in their design activities. Using a sequence analysis method we compare design process variation in four organizations to examine how design routines vary due to differences in embedded digital capabilities and organization of the design process. Our analysis reveals new insights on the effects organizational context and digitalization have on design routine composition.
Video Game Design In The Mba Curriculum: An Experiential Learning Approach For Teaching Design Thinking, James Gaskin, Nicholas Berente
Video Game Design In The Mba Curriculum: An Experiential Learning Approach For Teaching Design Thinking, James Gaskin, Nicholas Berente
Faculty Publications
In the spirit of design thinking, we have developed a ―hands-on‖ video game design workshop intended to be used for an MBA course on design thinking. This novel approach to teaching complex concepts and skills to business students has been received with enthusiasm, and it provides a unique and memorable experience for students to draw on as they encounter situations in which they will apply design thinking in the future. Additionally, student-produced games and student reflections on the workshops provide initial evidence of the value of teaching design thinking through this type of experiential method. In this article we review …
A Web Of Knowledge: A Conceptual-Modeling Perspective, David W. Embley, Stephen W. Liddle, Cui Tao
A Web Of Knowledge: A Conceptual-Modeling Perspective, David W. Embley, Stephen W. Liddle, Cui Tao
Faculty Publications
The current web is a web of linked pages. Frustrated users search for facts by guessing which keywords or keyword phrases might lead them to pages where they can find facts. Can we make it possible for users to search directly for facts? Equivalently, can we turn the web into a web of facts (instead of a web of pages containing facts)? Ultimately, can the web be a knowledgebase—a web of knowledge—that can provide direct answers to factual questions and also provide the confidence necessary to make those answers believable? We answer these questions by showing how to superimpose a …
Conceptual Modeling Foundations For A Web Of Knowledge, David W. Embley, Stephen W. Liddle, Deryle W. Lonsdale
Conceptual Modeling Foundations For A Web Of Knowledge, David W. Embley, Stephen W. Liddle, Deryle W. Lonsdale
Faculty Publications
The semantic web purports to be a web of knowledge that can answer our questions, help us reason about everyday problems as well as scientific endeavors, and service many of our wants and needs. Researchers and others expound various views about exactly what this means. Here we propose an answer with conceptual modeling as its foundation. We define a web of knowledge as a collection of interconnected knowledge bundles superimposed over a web of documents. Knowledge bundles are conceptual model instances augmented with facilities that provide for both extensional and intensional facts, for linking between knowledge bundles yielding a web …
Dynamic Collaboration: Participant-Driven Agile Processes For Complex Tasks, Joel H. Helquist, Amit Deokar, Thomas Meservy, John Kruse
Dynamic Collaboration: Participant-Driven Agile Processes For Complex Tasks, Joel H. Helquist, Amit Deokar, Thomas Meservy, John Kruse
Faculty Publications
Groups and decision makers are increasingly running headlong into complexity as interconnections and interdependencies between individuals and organizations continue to grow, decision time horizons shrink and more work is being performed by distributed teams. These factors are driving up overall problem space complexity and limiting the effectiveness of time-tested decision and collaboration processes. Increases in problem space complexity lead to higher equivocality in collaborative processes and associated products. Electronic collaboration support tools and associated process management schemes have proven successful in many challenging contexts. However, current collaboration process management schemes and tools may not be able to effectively handle more …
Psychological Ownership And The Individual Appropriation Of Technology, James Gaskin, Kalle Lyytinen
Psychological Ownership And The Individual Appropriation Of Technology, James Gaskin, Kalle Lyytinen
Faculty Publications
We use information technology to accomplish a significant portion of our daily tasks. The way individuals choose to use technology varies as much as the outcomes of their usage. Appropriation – the way that people choose or learn to use technology – has been explored at a group level to explain group behaviors and performance. Although appropriation antecedents and outcomes have been investigated in many studies, none has attempted to explain the motivations or factors influencing the individual appropriation of technology; nor has extant research discovered the impacts resulting from individual appropriation. In this exploratory paper, we inquire within this …
Design Dna Sequencing: A Set Of Methodological Artifacts For Sequencing Socio-Technical Design Routines, James Gaskin, Kalle Lyytinen, Veeresh Thummadi, Douglas Schutz, Youngjin Yoo, Aaron Weiss, Nicholas Berente
Design Dna Sequencing: A Set Of Methodological Artifacts For Sequencing Socio-Technical Design Routines, James Gaskin, Kalle Lyytinen, Veeresh Thummadi, Douglas Schutz, Youngjin Yoo, Aaron Weiss, Nicholas Berente
Faculty Publications
With the introduction of new digital and physical tools into the workplace, the process of design has dramatically changed over the past few decades. Thus, design processes have evolved into many forms which vary, not only between organizations, but within organizations, and even within teams over time. These myriad “mutations” of the design process call for a new method to identify patterns of design activity and their change in order to deeply understand the design process. In this paper we suggest a new method for identifying patterns of activity in design teams. Such activity involves composites of distributed interactions – …
Creating Automated Plans For Semantic Web Applications Through Planning As Model Checking, Bonnie Brinton Anderson, James V. Hansen, Paul Benjamin Lowry
Creating Automated Plans For Semantic Web Applications Through Planning As Model Checking, Bonnie Brinton Anderson, James V. Hansen, Paul Benjamin Lowry
Faculty Publications
The uncertainties of planning engendered by nondeterminism and partial observability have led to a melding of model checking and artificial intelligence. The result is planning as model checking. Because planning as model checking tests sets of states and sets of transitions at once, rather than single states, the method remains robust and viable in domains of large state spaces and varying levels of uncertainty.
We develop a test bench for Semantic Web agents and use model-based planning to derive strong plans, strong cyclic plans, and weak plans. Our results suggest potential robustness and efficacy in devising plans for agent actions …
A Behavioral Analysis Of Passphrase Design And Effectiveness, Mark Keith, Benjamin Shao, Paul Steinbart
A Behavioral Analysis Of Passphrase Design And Effectiveness, Mark Keith, Benjamin Shao, Paul Steinbart
Faculty Publications
Although the use of multiple methods of user authentication for IT system increases security, passwords are often the only credential required for access. Consequently, the challenge is to discover ways to improve password strength without impairing usability. Longer pass “phrases” have received increased attention as a solution to this challenge because they are potentially more resistant to attacks yet are easy to remember. Recent evidence, however, suggests that passphrases increase the likelihood of typographical errors resulting in login failures and negative user perceptions. This paper presents experimental results that demonstrate well-designed passphrases do not increase login failures and, thereby, generate …
Detecting Concealment Of Intent In Transportation Screening: A Proof Of Concept, Judee K. Burgoon, Douglas P. Twitchell, Matthew L. Jensen, Thomas O. Meservy, Mark Adkins, John Kruse, Amit V. Deokar, Gabriel Tsechpenakis, Shan Lu, Dimitris N. Metaxas, Jay F. Nunamaker Jr., Robert E. Younger
Detecting Concealment Of Intent In Transportation Screening: A Proof Of Concept, Judee K. Burgoon, Douglas P. Twitchell, Matthew L. Jensen, Thomas O. Meservy, Mark Adkins, John Kruse, Amit V. Deokar, Gabriel Tsechpenakis, Shan Lu, Dimitris N. Metaxas, Jay F. Nunamaker Jr., Robert E. Younger
Faculty Publications
Transportation and border security systems have a common goal: to allow law-abiding people to pass through security and detain those people who intend to harm. Understanding how intention is concealed and how it might be detected should help in attaining this goal. In this paper, we introduce a multidisciplinary theoretical model of intent concealment along with three verbal and nonverbal automated methods for detecting intent: message feature mining, speech act profiling, and kinesic analysis. This paper also reviews a program of empirical research supporting this model, including several previously published studies and the results of a proof-of-concept study. These studies …
Automatic, Multimodal Evaluation Of Human Interaction, Matthew L. Jensen, Thomas O. Meservy, Judee K. Burgoon, Jay F. Nunamaker Jr.
Automatic, Multimodal Evaluation Of Human Interaction, Matthew L. Jensen, Thomas O. Meservy, Judee K. Burgoon, Jay F. Nunamaker Jr.
Faculty Publications
This article outlines an approach for automatically extracting behavioral indicators from video, audio, and text and explores the possibility of using those indicators to predict human-interpretable judgments of involvement, dominance, tension, and arousal. We utilized two-dimensional spatial inputs extracted from video, acoustic properties extracted from audio and verbal content transcribed from face-toface interactions to construct a set of multimodal features.Multiple predictive models were created using the extracted features as predictors and human-coded perceptions of involvement, tenseness, and arousal as the criterion. These predicted perceptions were then used as independent variables in classifying truth and deception. Though the predicted values for …
The Cmc Interactivity Model: How Interactivity Enhances Communication Quality And Process Satisfaction In Lean-Media Groups, Paul Benjamin Lowry, Nicholas C. Romano Jr., Jeffrey L. Jenkins, Randy W. Guthrie
The Cmc Interactivity Model: How Interactivity Enhances Communication Quality And Process Satisfaction In Lean-Media Groups, Paul Benjamin Lowry, Nicholas C. Romano Jr., Jeffrey L. Jenkins, Randy W. Guthrie
Faculty Publications
Process satisfaction is one important determinant of work group collaborative system adoption, continuance, and performance. We explicate the computermediated communication (CMC) interactivity model (CMCIM) to explain and predict how interactivity enhances communication quality that results in increased process satisfaction in CMC-supported work groups. We operationalize this model in the challenging context of very large groups using extremely lean CMC. We tested it with a rigorous field experiment and analyzed the results with the latest structural equation modeling techniques. Interactivity and communication quality dramatically improved for very large groups using highly lean CMC (audience response systems) over faceto- face groups. Moreover, …
Proposing The Hedonic Affect Model (Ham) To Explain How Stimuli And Performance Expectations Predict Affect In Individual And Group Hedonic Systems Use, Paul Benjamin Lowry, Jeffrey L. Jenkins, James Gaskin, Bryan Hammer, Nathan W. Twyman, Martin Hassell
Proposing The Hedonic Affect Model (Ham) To Explain How Stimuli And Performance Expectations Predict Affect In Individual And Group Hedonic Systems Use, Paul Benjamin Lowry, Jeffrey L. Jenkins, James Gaskin, Bryan Hammer, Nathan W. Twyman, Martin Hassell
Faculty Publications
Hedonic systems represent a multibillion-dollar industry and play an important role in how people recreate, socialize, and even conduct business. A key goal of hedonic system design is to promote positive affect—a variable known to influence cognitive beliefs, trust, disclosure, adoption, and purchase intentions. Yet, little research has identified or explained how stimuli from design features lead to positive affect in hedonic systems. This article introduces a new theoretical model, the Hedonic Affect Model (HAM), which is a comprehensive and generalizable model explaining the causes of positive and negative affect in a hedonic software context. HAM outlines three stages that …
Ict Perceptions And Meanings: Implications For Knowledge Transfer, Anne P. Massey, Taylor M. Wells
Ict Perceptions And Meanings: Implications For Knowledge Transfer, Anne P. Massey, Taylor M. Wells
Faculty Publications
Driven by global competition and economic pressures, organizations are increasingly interested in transferring and leveraging local expertise at the global level. While many of the challenges of knowledge transfer (KT) have been discussed in the literature (e.g., incentives, cognitive limitations), the challenge of KT in distributed, or “virtual”, settings and the role of information and communication technologies (ICTs) have received limited attention. While any given ICT may be described in terms of one’s perceptual awareness of its capabilities (e.g., richness, interactivity), it may also be described relative to the meanings an individual attaches to it, i.e., the idea of it …
The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program, Degan Kettles, Julie Smith David
The Business Value Of Social Network Technologies: A Framework For Identifying Opportunities For Business Value And An Emerging Research Program, Degan Kettles, Julie Smith David
Faculty Publications
Although social network technologies have been the focus of many articles in the popular and business press, businesses remain unclear about their value. We use theory and data gathered from IT leaders to develop an initial model assessing the value of social network technologies in the business environment. Insights are given into when different features should be used to enhance existing business processes and to provide business value.
An Overview And Tutorial Of The Repertory Grid Technique In Information Systems Research, Aaron Mosiah Curtis, Taylor Michael Wells, Paul Benjamin Lowry, Trevor Higbee
An Overview And Tutorial Of The Repertory Grid Technique In Information Systems Research, Aaron Mosiah Curtis, Taylor Michael Wells, Paul Benjamin Lowry, Trevor Higbee
Faculty Publications
Interest in the repertory grid technique has been growing in the IS field. This article seeks to inform the reader on the proper use and application of the technique in IS research. The methodology has unique advantages that make it suitable for many research settings. In this tutorial, we describe the technique, its theoretical underpinnings, and how it may be used by IS researchers. We conclude by detailing many IS research opportunities that exist in respect to the repertory grid technique.
Proposing The Interactivity-Stimulus-Attention Model (Isam) To Explain And Predict The Enjoyment, Immersion, And Adoption Of Purely Hedonic Systems, Paul Benjamin Lowry, Nathan W. Twyman, James Gaskin, Bryan Hammer, Aaron R. Bailey, Tom L. Roberts
Proposing The Interactivity-Stimulus-Attention Model (Isam) To Explain And Predict The Enjoyment, Immersion, And Adoption Of Purely Hedonic Systems, Paul Benjamin Lowry, Nathan W. Twyman, James Gaskin, Bryan Hammer, Aaron R. Bailey, Tom L. Roberts
Faculty Publications
Traditional TAM research primarily focuses on utilitarian systems where extrinsic motivations chiefly explain and predict acceptance. We propose a theoretical model, ISAM, which explains the role of intrinsic motivations in building the user attention that leads to hedonic system acceptance. ISAM combines several theories with TAM to explain how interactivity acts as a stimulus in hedonic contexts—fostering curiosity, enjoyment, and the full immersion of cognitive resources. Two experiments involving over 700 participants validated ISAM as a useful model for explaining and predicting hedonic system acceptance. Immersion and PE are shown to be the primary predictors of behavioral intention to use …
A Theoretical Model And Empirical Results Linking Website Interactivity And Usability Satisfaction, Paul Benjamin Lowry, Trent Spaulding, Taylor Wells, Greg Moody, Kevin Moffit, Sebastian Madariaga
A Theoretical Model And Empirical Results Linking Website Interactivity And Usability Satisfaction, Paul Benjamin Lowry, Trent Spaulding, Taylor Wells, Greg Moody, Kevin Moffit, Sebastian Madariaga
Faculty Publications
Usability is a key component of websites that are commercially successful. Interactivity has been inconclusively linked to website usability. This study strengthens the theoretical understanding of how interactivity affects usability by measuring user satisfaction—a subconstruct of usability—across bookstore and e-card websites. We build on theoretical models from Liu and Shrum [17] and Khalifa and Liu [15]. Users were asked to perform tasks of varying levels of interactivity at bookstore and e-card websites. Measures were obtained for the user’s expectations of, desires for, and satisfaction with the websites. Results indicate that interactivity is successfully able to increase website satisfaction. Finally, implications …