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Behavioral Aspects In Operational Decisions. Applied Factor Investigations On The Micro (Individual) And Meso (Cluster) Levels, Lyudmyla Starostyuk

Information Systems & Operations Management Dissertations

Normative theoretical models in operations management have been widely utilized by businesses and scientists to explain multiple phenomena. They assume that operating systems are managed by fully rational decision-makers who always choose the most profitable solution. However, decision-makers are human beings with behavioral and cognitive biases which influence their choices. In this thesis we argue that a change in the social and operating environments explains the choice deviation from the normative theoretical predictions. We present three independent studies of behavioral patterns on the individual and cluster levels. In the first study we observe the effect of human faces on the …