Management Information Systems Commons^™

Social Media & Privacy: Understanding Privacy In The Age Of Content Creator Culture, Robert Tagoe, Raphael Amponsah, Emmanuel Awuni Kolog, Eric Afful-Dadzie

African Conference on Information Systems and Technology

In today's digital age, content creators are gaining public attention and becoming highly influential. With that increased influence, it is important to acknowledge the privacy concerns within this culture. This interpretive research study seeks to identify and understand the dynamics of privacy within the content creator culture. This research will leverage information from interviews with content creators from various social media platforms such as YouTube, Instagram, Facebook, and TikTok. Using theories to understand the phenomena, theories of privacy calculus, privacy paradox and self-disclosure, will be used to view how content creators define and navigate privacy, strategies employed to control personal …