International Business Commons^™

Borderless Bits: Electronic Globalization And Its Social Consequences, Nikhilesh Dholakia

College of Business Faculty Publications

Globalization of services with the aid of electronic technologies - popularly called outsourcing or offshoring - has been accelerating. In this paper, the factors that drive electronic globalization - as distinct from factors that drive the general process of globalization - are discussed briefly. A simple model of a 2-firm USA-India dyad engaged in outsourcing relationships is presented to outline the economic basis for electronic globalization. By introducing wider political and cultural forces, progressively more complex views of the electronic globalization phenomenon are presented. Finally, the interplays of the economic, political, and cultural forces are explored to arrive at a …

Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez

Theses and Dissertations - UTB/UTPA

Written language is the core of culture and central to marketing communications. The differences in language processing exhibited by Eastern/Western bilingual consumers are of great concern for global and multinational companies wishing to effectively promote their products through the Internet. Advergaming is a promotional method consisting of the delivery of advertising messages through electronic games. Despite recent scholarly interest, no previous research has compared brand memory across groups of bilinguals of different writing systems or scripts in the advergaming context.

The dissertation investigated differences in brand memory of bilinguals of languages based on different scripts. Specifically, a logographic-based language (Chinese), …

Observations On Observation In India's Dynamic Urban Markets, Nikhilesh Dholakia, Piyush Kumar Sinha

College of Business Faculty Publications

Urban India is witnessing a rapid revolution in its commercial retail spaces. These transforming commercial landscapes constitute a rich arena for qualitative research using, among others, observational methods. In this paper, we present observations about the changing urban retail scene of India. We provide emergent themes that we have already found in observations so far, and also reflect on the challenges of carrying out such observations in the Indian context.

Beefing Up Our Prospects, Trevor Boughton, Brad Mccormick

Journal of the Department of Agriculture, Western Australia, Series 4

In the global fish pond the Western Australian beef industry is a minnow. Production is only 5.5 per cent of Australia's total and around 2 per cent that of the United States. Our output has remained static for the last decade while competition throughout the world has expanded. Moving forward to share the benefits of growing world markets or being left behind is the long-term choice facing the industry, according to TREVOR BOUGHTON and BRAD McCORMICK.

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

Tempting The Japanese Taste Buds, Glenis Ayling

Journal of the Department of Agriculture, Western Australia, Series 4

"Australia needs to differentiate its product from those of other countries: it needs to do something a bit different toget products on the shelves and sold.

Japanese consumers expect the price to be reasonable and the flavor to be good. They will buy on the image the product cenveys, and the image or 'message' the country of manufacture has in Japan," -

Toshio Tada.

The Agricultural Implications Of Europe 1992, Ross Kingwell

Journal of the Department of Agriculture, Western Australia, Series 4

Most farmers know only too well that the policies of national and international governments affect the prices they receive for their produce. The Europe 1992 policy is a new policy with potential to benefit Australian agriculture. The Europe 1992 policy is a set of policy initiatives being adopted by member countries of the European Economic Community (EC). The 1992 policy aims to create a barrier-free internal market among EC members by the end of 1992. All impediments to trade within the EC are to be dismantled. The Europe 1992 policy is already causing change in many European markets and is …

Live Sheep Exports : Market Update, E J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

The live sheep export trade has made an important contribution to the Western Australian sheep industry, with the value of exports peaking at $100 million f.o.b. in 1980-81. In that year Western Australia accounted for 61 per cent of the value of Australian exports of live sheep. In addition, the growth of the live export industry has contribuited to higher prices for other catagories of sheep than would otherwise have been the case.