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Articles 31 - 60 of 84
Full-Text Articles in International Business
Security Simulations In Undergraduate Education: A Review, Joseph J. Simpson, Aaron Brantly
Security Simulations In Undergraduate Education: A Review, Joseph J. Simpson, Aaron Brantly
International Business and Entrepreneurship Faculty Publications
Several decades of research in simulation and gamification in higher education shows that simulations are highly effective in improving a range of outcomes for students including declarative knowledge and interest in the topic being taught. While there appears to be a broad array of options to provide education in an undergraduate setting related to security, no previous reviews have explored computer-based simulations covering all facets of security. Given the increasing importance and adoption of interdisciplinary educational programs, it is important to take stock of simulations as a tool to broaden the range of problems, perspectives, and solutions presented to students. …
A Ten-Year Cross-National Examination Of The Dance Between Intuition And Rationality In Entrepreneurial Processes, C. Troise, D. Matricano, E. Candelo, Leon Schjoedt
A Ten-Year Cross-National Examination Of The Dance Between Intuition And Rationality In Entrepreneurial Processes, C. Troise, D. Matricano, E. Candelo, Leon Schjoedt
International Business and Entrepreneurship Faculty Publications
Entrepreneurs rely, to a degree, on intuition while they also rely on rationality. Both are associated with formation of expectations for new venture creation as well as perseverance of efforts in managing the new venture and its creation. Global Entrepreneurship Monitor data from three distinct countries over a ten-year period are used in logistic regression analysis to find, not unexpectedly, that intuition and rationality vary in impact across countries and over time. While the findings confirm past findings, they also provide intriguing new insights into the dance between intuition and rationality in entrepreneurial processes.
Africa Meets America: The Impact Of Collectivism And Individualism On Attitude Towards Shopping, Charles Blankson, Thuy Nguyen, Esi A. Elliot, Sayed Abbas Ahmed, Pumela Msweli
Africa Meets America: The Impact Of Collectivism And Individualism On Attitude Towards Shopping, Charles Blankson, Thuy Nguyen, Esi A. Elliot, Sayed Abbas Ahmed, Pumela Msweli
International Business and Entrepreneurship Faculty Publications
The adoption of marketing strategy does not occur in cultural vacuums. Instead, marketing strategies unfold within social contexts that encode values, beliefs, and patterns of behavior. The increasingly inter-dependent global economy results in the acculturation of tensions between global and local consumer cultures. This dynamism however offers new opportunities for international firms to redefine and reevaluate their glocal (global/local) marketing strategies. Relying on Triandis cultural dimensions, this research contributes to international marketing literature by answering two key research questions, namely, what are the differences between African (Ghanaian) and American consumers’ cultural characteristics? and how do the cultural differences explain attitude …
The Role Of Economic Development On The Effectiveness Of Industrial Pollution Reduction Policy In Chinese Cities, Wei Wang, Haibo Wang, Jaime Ortiz, Bahram Alidaee, Bowen Sun
The Role Of Economic Development On The Effectiveness Of Industrial Pollution Reduction Policy In Chinese Cities, Wei Wang, Haibo Wang, Jaime Ortiz, Bahram Alidaee, Bowen Sun
International Business and Entrepreneurship Faculty Publications
The societal impact of industrial pollution produced by economic activities is a global concern. This paper presents a causal analytic framework to evaluate the effectiveness of government policy on the reduction of industrial pollutants in 284 Chinese cities between 2005 and 2016. This study reports on the interaction between industrial pollution reduction and the level of regional economic development from four dimensions by using analysis of variance (ANOVA),multivariate analysis of variance (MANOVA) and a bootstrap autoregressive-distributed lag (ARDL) test. The results indicate that city government policies, economic power, the influence of megacities, and the geographical region of the cities have …
The Game Of Teaching Resource Allocation, Ryan Samuel Sale
The Game Of Teaching Resource Allocation, Ryan Samuel Sale
International Business and Entrepreneurship Faculty Publications
In response to the increased prevalence of remote learning, and exhortation that educators adopt more experiential pedagogy, a methodology is presented to use a free, commercially available game to teach a variety of resource allocation problems in various disciplines. The use of games to provide experiential learning has been shown to increase student enjoyment and mastery of learning outcomes. The technique is appropriate for students at different levels from secondary school through graduate-level university instruction. The lack of cost to the student or university coupled with the ease of adaptability of the game makes the technique widely available to all …
Linkages Between Share Pledging, Stock Price Risk And Profitability: Evidence From The P.R. China, Fengchao Li, Xing Zhang, Jaime Ortiz
Linkages Between Share Pledging, Stock Price Risk And Profitability: Evidence From The P.R. China, Fengchao Li, Xing Zhang, Jaime Ortiz
International Business and Entrepreneurship Faculty Publications
Share pledging has become popular as a method of loan collateral among Chinese shareholders. Our research used a sample of Chinese listed firms between 2008–2018 and produced two main findings. Firstly, we found a negative association between stock price risk and firm profitability. Our second finding was that the interaction effect of share pledging and stock price risk is greater on firm profitability than the effect of stock price risk itself. We examined the role of share pledging by modeling pooled OLS and fixed effects using share pledging behavior, controlling shareholders’ share pledging and the share pledging ratio to reinforce …
The Multi-Skilled Multi-Period Workforce Assignment Problem, Haibo Wang, Bahram Alidaee, Jaime Ortiz, Wei Wang
The Multi-Skilled Multi-Period Workforce Assignment Problem, Haibo Wang, Bahram Alidaee, Jaime Ortiz, Wei Wang
International Business and Entrepreneurship Faculty Publications
Seasonal business operations hire workers depending on environmental conditions and market prices. For example, during the growing and harvest seasons, agricultural businesses employ multiple workers to perform activities such as tilling soil, sowing seed, spreading fertiliser, spraying pesticides, removing weeds, and threshing crops. This study proposes two mixed-integer programming (MIP) models with an effective heuristic to solve the problem of simultaneously assigning multiple multi-skilled workers to the numerous tasks that require different skill sets during single-and multiple-period operations. The multi-skilled workforce management (MSWM) problem is NP hard in the strong sense, and it seems unlikely that large-sized realistic instances could …
Assessing The Role Of Cyberbiosecurity In Agriculture: A Case Study, Tiffany Drape, Noah Magerkorth, Anuradha Sen, Joseph J. Simpson, Megan Seibel, Randall Steven Murch, Susan E. Duncan
Assessing The Role Of Cyberbiosecurity In Agriculture: A Case Study, Tiffany Drape, Noah Magerkorth, Anuradha Sen, Joseph J. Simpson, Megan Seibel, Randall Steven Murch, Susan E. Duncan
International Business and Entrepreneurship Faculty Publications
Agriculture has adopted the use of smart technology to help meet growing food demands. This increased automation and associated connectivity increases the risk of farms being targeted by cyber-attacks. Increasing frequency of cybersecurity breaches in many industries illustrates the need for securing our food supply chain. The uniqueness of biological data, the complexity of integration across the food and agricultural system, and the importance of this system to the U.S. bioeconomy and public welfare suggests an urgency as well as unique challenges that are not common across all industries. To identify and address the gaps in awareness and knowledge as …
The Workplace Integration Of Veterans: Applying Diversity And Fit Perspectives, Jorge A. Gonzalez, Joseph J. Simpson
The Workplace Integration Of Veterans: Applying Diversity And Fit Perspectives, Jorge A. Gonzalez, Joseph J. Simpson
International Business and Entrepreneurship Faculty Publications
Military veterans are a valuable part of the human capital resource pool. Nonetheless, veterans often struggle with their transition into civilian life and workplaces. This problem often limits the extent to which work organizations utilize their talents. Here, we briefly review relevant work from outside the management field and nascent work within the field to build a conceptual model for understanding the integration of veterans into the workplace. We do this by applying diversity and person-environment fit perspectives. A diversity standpoint helps us to understand veterans as a social group and their inclusion in the workplace, while the person-environment fit …
Causality Between Actual And Expected Inflation In Central And Eastern Europe: Evidence Using A Heterogeneous Panel Analysis, Yingying Xu, Zhixin Lu, Chi-Wei Su, Jaime Ortiz
Causality Between Actual And Expected Inflation In Central And Eastern Europe: Evidence Using A Heterogeneous Panel Analysis, Yingying Xu, Zhixin Lu, Chi-Wei Su, Jaime Ortiz
International Business and Entrepreneurship Faculty Publications
This study applies a panel Granger non-causality test to explore the causal relationships between actual and expected inflation in Czechia, Hungary, Latvia, Lithuania, Poland, and Romania. The empirical results for these Central and Eastern European (CEE) countries show significantly positive causalities running from actual to expected inflation. However, the effect of actual inflation on inflation expectation weakens in Hungary and Romania following a financial crisis, and causality is no longer significant for Czechia, Latvia, Lithuania, and Poland. Domestic policies remain important for the management of actual and expected inflation, regardless of the monetary policy regime adopted.
Competitive Advantages Of Cross-Border M&As To Non-Location-Bound Chinese Ict Firms, Yan Chen, Fei Li, Jaime Ortiz, Wenbo Guo
Competitive Advantages Of Cross-Border M&As To Non-Location-Bound Chinese Ict Firms, Yan Chen, Fei Li, Jaime Ortiz, Wenbo Guo
International Business and Entrepreneurship Faculty Publications
Cross-border mergers and acquisitions (M&As) undertaken by emerging market firms have been associated with competitive advantage. However, little research has focused on the transferability of this enhanced competitive advantage. Even less is known about the role played by state-owned enterprises. This paper investigates whether Chinese information and communications technology firms that undertake cross-border M&As can improve their non-location bound competitive advantage. We used cross-border data between 2010 and 2017 and propensity-score matching and differences-in-differences approaches. We found that cross-border M&As significantly improve the home-country-bound competitive advantage. However, the effect on non-location bound competitive advantage is not significant. From the perspective …
Multilevel Perspectives On Leadership In The African Context, Michael A. Abebe, Amanuel G. Tekleab, Augustine A. Lado
Multilevel Perspectives On Leadership In The African Context, Michael A. Abebe, Amanuel G. Tekleab, Augustine A. Lado
Management Faculty Publications
Despite the depth of research on leaders and leadership in the Western and Asian contexts, the study of leadership in the African context remains at a nascent stage. In this special issue, we take a multilevel perspective to review and synthesize current research on leadership in Africa in three distinct scholarly domains (Organizational Behavior & Human Resources (OB/HR), Strategy and Entrepreneurship). Based on this review, we offer specific recommendations to advance leadership research and improve the scope and rigor of theoretical and methodological approaches. Finally, we present three scholarly works that highlight the distinctive nature of leadership in Africa, including …
Economic Growth, Energy Consumption, And Carbon Dioxide Emissions In The E7 Countries: A Bootstrap Ardl Bound Test, Teng Tong, Jaime Ortiz, Chuanhua Xu, Fangjhy Li
Economic Growth, Energy Consumption, And Carbon Dioxide Emissions In The E7 Countries: A Bootstrap Ardl Bound Test, Teng Tong, Jaime Ortiz, Chuanhua Xu, Fangjhy Li
International Business and Entrepreneurship Faculty Publications
Background
International awareness of the impact of global warming and climate change is increasing. Developing countries face the task of achieving sustainable economic growth while also improving the efficiency of their energy consumption. The E7 countries (Brazil, India, Indonesia, Mexico, People’s Republic of China, Russia, and Turkey) are all highly concerned with the promotion of carbon-emission-reduction strategies.
Methods
This research uses a bootstrap autoregressive distributed lag (ARDL) bound test with structural breaks to examine the cointegration and causality relations between economic growth, energy consumption, and carbon dioxide (CO2) emissions in the E7 countries.
Results
There is no cointegration between economic …
Social Media In Entrepreneurship Context, Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud
Social Media In Entrepreneurship Context, Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud
International Business and Entrepreneurship Faculty Publications
In this introduction we set the stage for the chapters that make up this book. We have clustered the invited contributions in a manner that should facilitate reader’s understanding of social media within an entrepreneurial context. This volume is not intended to be an exhaustive review of the literature on social media nor is it an extensive review of the role social media plays in entrepreneurial ventures. What it does explore are various aspects of how the social media in the twenty-first century has impacted entrepreneurial behaviors. We hope these chapters will stimulate future research on social media in an …
Construction Of Open Innovation Ecology On The Internet: A Case Study Of Xiaomi (China) Using Institutional Logic, Jaime Ortiz, Hao Ren, Kei Li, An Zhang
Construction Of Open Innovation Ecology On The Internet: A Case Study Of Xiaomi (China) Using Institutional Logic, Jaime Ortiz, Hao Ren, Kei Li, An Zhang
International Business and Entrepreneurship Faculty Publications
The characteristics of collaborative innovation and interactions among core enterprises, users, and partners are critical. Research is lacking on how to construct open innovation ecology through institutional design. This study explores how core enterprises effectively motivate users and partners to participate in innovation activities on the Internet and successfully constructing open innovation ecology, using the institutional logic theory and an exploratory case study of Xiaomi, a famous Chinese Internet enterprise. The findings are as follows: (1) three main characteristics of innovation carried out by core enterprises, users, and partners in the open innovation ecology—iterative innovation, social innovation, and joint innovation; …
How Do Consumers Adopt Imported Products In An Era Of Product Overcrowding?, Miguel Sahagun, Arturo Z. Vasquez-Parraga
How Do Consumers Adopt Imported Products In An Era Of Product Overcrowding?, Miguel Sahagun, Arturo Z. Vasquez-Parraga
Marketing Faculty Publications
When individuals decide to adopt imported products, they associate these products with one or more places. Thus, consumers are likely to think about the new cultures, ideas, and behaviors associated with these places. When adopting imported products some consumers seek some type of novelty without altering existing decisional and/or behavioral structures whereas other consumers seek novelty to create new consumption situations. Nonetheless, current research has failed to explain how determinant the influence of the product’s place and the process of adopting this product are on consumer’s purchase intention. Therefore, this research analyzes: 1) the influence of the product’s place market …
Reassurance Or Reason For Concern: Security Forces As A Crisis Management Strategy, Oliver Cruz-Milán, Joseph J. Simpson, Penny M. Simpson, Wonseok Choi
Reassurance Or Reason For Concern: Security Forces As A Crisis Management Strategy, Oliver Cruz-Milán, Joseph J. Simpson, Penny M. Simpson, Wonseok Choi
International Business and Entrepreneurship Faculty Publications
This paper examines effects of the deployment of security forces to a popular winter migrant destination faced with a unique humanitarian crisis situation. The study surveyed past winter migrants to the region to evaluate their perceptions regarding sociocultural, economic, and psychological impacts of security forces deployed to the region. In addition, this study evaluates the deployment's impact on satisfaction with life in the region, return intention and likelihood of recommending the region to others to find that perceived safety from the security forces significantly affected community factors and that satisfaction with life fully mediated community factor effects on destination loyalty. …
Diseño Y Validación De Un Modelo De Triple Hélice Para Impulsar La Innovación, El Desarrollo Tecnológico Y La Competitividad De La Micro Y Pequeña Empresa En Los Municipios De Torreón, Gómez Palacio Y Lerdo, Sylvia A. Robles Cárdenas
Diseño Y Validación De Un Modelo De Triple Hélice Para Impulsar La Innovación, El Desarrollo Tecnológico Y La Competitividad De La Micro Y Pequeña Empresa En Los Municipios De Torreón, Gómez Palacio Y Lerdo, Sylvia A. Robles Cárdenas
International Business and Entrepreneurship Faculty Publications
Existe en México una gran desvinculación entre la universidad, empresa y gobierno para alinear sus objetivos, aprovechar la acumulación de conocimiento y promover la innovación. El objetivo de este trabajo es diseñar y validar un modelo de innovación, competitividad y productividad para impulsar la micro y pequeña empresa (MYPE) lagunera a través del enfoque de Triple Hélice (TH), basado en diferentes autores (FondazioneRosselli, 1995; Leydesdorff, Yetzkowitz, 2001;) El diseño metodológico involucró una muestra representativa de 80 empresas de la Comarca Lagunera, la participación de profesores y estudiantes de la universidad Iberoamericana y el apoyo financiero de los presidentes municipales de …
Fragmentation And Segmentation: Marketing Global Benefits, Russell P. Adams
Fragmentation And Segmentation: Marketing Global Benefits, Russell P. Adams
International Business and Entrepreneurship Faculty Publications
Though consumption culture and globalization are major themes impacting the modern landscape, there has been limited research in these areas due to, in part, the increasing fragmentation of markets. A case is made that the seemingly disparate views, cultural fragmentation and global segmentation can be harmonized. This paper presents a theoretical framework to understand how the fragmentation of markets and global segmentation strategies can be compatible. Due to the cultural convergence brought on by globalization and marketing intermediaries, global segments can be identified through the common needs sought by consumers.
The Effect Of Using E-Learning Tools In Online And Campus-Based Classrooms On Student Performance, Edith Galy, Clara Downey, Jennie Johnson
The Effect Of Using E-Learning Tools In Online And Campus-Based Classrooms On Student Performance, Edith Galy, Clara Downey, Jennie Johnson
International Business and Entrepreneurship Faculty Publications
Creating an integrative research framework that extends a model frequently used in the Information Systems field, the Technology Acceptance Model, together with variables used in the Education field, this empirical study investigates the factors influencing student performance as reflected by their final course grade. The Technology Acceptance Model explains computer acceptance in general terms. The model measures the impact of external variables on internal beliefs, attitudes, and intentions. Perceived Usefulness and Perceived Ease of Use, two main constructs in the model, refer to an individual's perception of how the adoption of a new technology will increase their efficiency, and the …
Hospital Investments In High Technology And Community Services: The Role Of Local Market Uninsurance, Lakshmi Balasubramanian
Hospital Investments In High Technology And Community Services: The Role Of Local Market Uninsurance, Lakshmi Balasubramanian
Theses and Dissertations - UTB/UTPA
Research in the area of financing and investment decisions made by firms focuses on maximization of shareholder wealth in an open corporation with clear separation of ownership and management. The inherent profit motive leaves no ambiguity in investment decision-making. On the other hand, several other factors come into play when the organization making the investment decision is non-profit. This dissertation investigates the influence that community uninsurance may have on investment decisions in hospitals, most of which operate as non-profit ventures. Unlike other types of non-profit organizations, hospitals do not focus on a target consumer base to generate revenues. Instead, every …
International Strategic Alliances: Identifying Objective Performance Measures, Russell P. Adams, Clara Downey
International Strategic Alliances: Identifying Objective Performance Measures, Russell P. Adams, Clara Downey
International Business and Entrepreneurship Faculty Publications
With the acceleration of globalization, International Strategic Alliances (ISA) are increasingly playing a critical role in a firm’s strategic arsenal. Despite its importance, measuring an ISA’s success is difficult due to the reticence of failing partnerships to announce these issues. This paper presents an analysis of 29 alliances from 18 countries and 5 industries. The success or failure of these alliances was analyzed utilizing ROA, ROE, ROI, and operating margin as the variables of performance measurement. Discriminant Analysis demonstrates that operating margin correctly classifies the success of an alliance 70% of the time.
Does Within-Culture Variation Matter? An Empirical Study Of Computer Usage, Mark Srite, Jason Bennett Thatcher, Edith Galy
Does Within-Culture Variation Matter? An Empirical Study Of Computer Usage, Mark Srite, Jason Bennett Thatcher, Edith Galy
International Business and Entrepreneurship Faculty Publications
This article examines within-culture variance in the influence of values on perceptions and use of information technology (IT). Based on cross-cultural research, we suggest that cultural values influence technology acceptance and use. Specifically, we argue that masculinity/femininity and individualism/collectivism directly influence personal innovativeness with IT, computer anxiety, and computer self-efficacy, and have a mediated effect on perceived usefulness, perceived ease of use, and use of IT. Overall, analysis provides support for the research model. Our results suggest that masculinity/femininity influences computer selfefficacy, computer anxiety, and personal innovativeness with IT. We also offer implications for research and practice.
Recent Developments In Selected Asian Countries’ Bankruptcy Laws: Should Multinational Company Strategists Be Concerned, Jane Lemaster, Clara Downey, Francis J. Brewerton
Recent Developments In Selected Asian Countries’ Bankruptcy Laws: Should Multinational Company Strategists Be Concerned, Jane Lemaster, Clara Downey, Francis J. Brewerton
International Business and Entrepreneurship Faculty Publications
This paper explains why multinational companies should be concerned about adjudication of international insolvencies. The Territorialism and Universalism Models of bankruptcy law are reviewed and employed as a backdrop to describe recent developments in the insolvency laws of four Asian nations. We conclude with an assessment of the status of the selected Asian nations’ insolvency laws, progress toward a uniform global system for resolving multinational insolvencies, and the strategic implications these developments hold for strategy formulation.
U.S.S. Online Education: Navigating The High Seas Of Large Classes, Jane Lemaster
U.S.S. Online Education: Navigating The High Seas Of Large Classes, Jane Lemaster
International Business and Entrepreneurship Faculty Publications
Higher education has incorporated technology to the point of having 100% web-based degree programs composed of classes of geographically dispersed students taught by faculty from different universities that are also geographically dispersed. This kind of flexibility for learning opportunities is well on its way to being a standard option in education. But there are trade-offs and there are problems not yet solved. Increasing numbers of students create difficulties in managing interactions and challenges the quality and rigor that is possible in delivering the course. This paper presents a redesign option to manage the increasing enrollments in an online graduate level …
Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez
Bilingual Consumer Memory In The Advergaming Context: A Cross-Script Comparison, Monica D. Hernandez
Theses and Dissertations - UTB/UTPA
Written language is the core of culture and central to marketing communications. The differences in language processing exhibited by Eastern/Western bilingual consumers are of great concern for global and multinational companies wishing to effectively promote their products through the Internet. Advergaming is a promotional method consisting of the delivery of advertising messages through electronic games. Despite recent scholarly interest, no previous research has compared brand memory across groups of bilinguals of different writing systems or scripts in the advergaming context.
The dissertation investigated differences in brand memory of bilinguals of languages based on different scripts. Specifically, a logographic-based language (Chinese), …
Corporate Governance And Expropriation Of Minority Shareholders' Rights: Evidence From Latin America, Marisela Santiago-Castro
Corporate Governance And Expropriation Of Minority Shareholders' Rights: Evidence From Latin America, Marisela Santiago-Castro
Theses and Dissertations - UTB/UTPA
The dissertation empirically examines whether the internal corporate governance mechanisms of the firms represented in Latin American equity markets lead to the expropriation of minority shareholders' rights; and whether such expropriation leads to economic underperformance. Specifically, the dissertation answers the following: Is there a relationship between the board of director's characteristics and the expropriation of minority shareholders rights in Latin American firms? Is there a relationship between the ownership structure of Latin American firms and the expropriation of minority shareholders rights? Moreover, does the expropriation of minority shareholders rights lead to economic underperformance among Latin American firms?
Several hypotheses were …
The Value Of A Simulation-Based Approach For Teaching Both Survey And Capstone Courses In Business, Jane Lemaster
The Value Of A Simulation-Based Approach For Teaching Both Survey And Capstone Courses In Business, Jane Lemaster
International Business and Entrepreneurship Faculty Publications
A concern in business education is the ability of students to integrate knowledge of the functional areas of business into a meaningful, unified whole. This paper examines the use of a business simulation for teaching the entry-level business survey course and describes the use of the same simulation in the graduate level (MBA) capstone course. An analysis of the value of simulation as an appropriate teaching approach is made for both the survey course and the capstone course. The paper presents the literature on learning styles and preferences, a description of the simulation used, how the study was organized, and …
Analysis Of Bankruptcy Law Provisions In New Member Eu Countries: Global Competitive Strategy Implications For Multinational Corporations, Francis J. Brewerton, Jane Lemaster
Analysis Of Bankruptcy Law Provisions In New Member Eu Countries: Global Competitive Strategy Implications For Multinational Corporations, Francis J. Brewerton, Jane Lemaster
International Business and Entrepreneurship Faculty Publications
Globalization has been responsible for a number of ongoing interrelated trends including an accelerated worldwide movement toward economic integration, an ongoing proliferation of new multinational corporations, a widening search for new economic opportunities by multinational corporations, and an increasing concern for and attention to bankruptcy as a contingency strategy for multinational corporations when primary strategies catastrophically fail. The economic benefits associated with the removal of trade barriers is also attracting new member countries to the EU and other trading blocks but these new member countries’ bankruptcy law provisions may have uncertain contingency strategy implications for MNC’s.
This paper comprises (1) …
The Drivers And Antecedents Of Satisfaction, Trust, Commitment, And Loyalty Among Chinese Customers, Yun Chu
The Drivers And Antecedents Of Satisfaction, Trust, Commitment, And Loyalty Among Chinese Customers, Yun Chu
Theses and Dissertations - UTB/UTPA
This dissertation explores the relationship between satisfaction, trust, commitment, and loyalty among Chinese customers. The selection of China as the location for this study is due to a number of factors. China's economic expansion and recent ascension to full membership within the World Trade Association (WTO) has generated “excitement, uncertainty, and fear” (Ghoshal, 2003). In the recent past trade with China has grown at on average of 15 percent a year and foreign direct investment (FDI) into the country has grown even faster (Ghoshal, 2003). This growth may result in an interesting paradox. If China maintains just two thirds of …