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Articles 91 - 96 of 96

Full-Text Articles in International Business

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker Apr 2010

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Research

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.

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The Discussion Of First Mover Advantage In The Chinese Hotel Industry, Yuheng Zheng Apr 2010

The Discussion Of First Mover Advantage In The Chinese Hotel Industry, Yuheng Zheng

UNLV Theses, Dissertations, Professional Papers, and Capstones

China’s tourism industry has become an important player in today’s tourism market. It has been reported by the WTO (World Tourism Organization) that China will become the world’s No.1 tourist destination by 2020 with more than 100 million tourists travelling to China every year (WTO, 1999; Pine and Qi, 2004). For international hotel groups, entering a new market like China is challenging. Cultural differences, government policies, entry modes and entry timing strategies all affect the potential success of the company. This paper will focus on timing strategies for foreign companies that want to enter the Chinese lodging industry and to …

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Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia Aug 2009

Introducing Pr Strategies Into Chinese Exhibition Planning Services, Fei Xia

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper focuses on case studies from three Chinese companies’ exhibition experiences. This paper will use the case studies to investigate clients’ perspectives on the planning deficiencies of Chinese exhibition companies or professional associations. Finally, this paper will propose a relatively executable guide that includes an advanced U.S. planning process for Chinese exhibition companies.

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Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi Dec 2008

Rebranding: A Case Study Of A Business Hotel In Singapore, Guat Loo Ooi

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper examined the process of service rebranding through various studies of corporate rebranding and service branding. This paper used exploratory case study to gain insight of an actual service rebranding of a business luxury class hotel, Royal Plaza on Scotts. Information from in-dept interviews with the Marketing and Brand Director was used to understand the various elements of the service rebranding process. The study showed that the actual service brand revitalisation of the hotel involved a combination of elements in the corporate rebranding and service branding processes. The study showed that the process of making changes to service brand …

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Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski Oct 2008

Customization Vs. Standardization In Global Hotel Expansion, Nenad Praporski

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are numerous challenges that an international hotel chain faces when opening a property in a foreign country. The company’s response to those challenges will determine the new hotel’s overall success rate. This will in turn directly affect the corporation’s profit levels. The critical issue of this project is to define to what extent the world’s largest hotel chains utilize the theories of customization and standardization when designing a business strategy for a new property. In order to truly grasp the concept, it is essential for one to value the importance of brand standard in regards to globalization in the …

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The Relationship Between International Expansion And Firm Performance: An Investigation Of U.S.-Based Restaurants And Firms, Soyeon Jung Dec 2007

The Relationship Between International Expansion And Firm Performance: An Investigation Of U.S.-Based Restaurants And Firms, Soyeon Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study has three objectives. First, based on the above argument, this study aims to examine whether there is an association between international expansion and U.S.-based restaurants performance in terms of accounting-based measures. Second, this study intends to examine how the performance of service firms will indeed change within an observed time frame of international expansion. Finally, the research hopes to provide insights and assistance both to academics and to company strategists who are in charge of the international operations of service firms.

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