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Hospitality Administration and Management Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Hospitality Administration and Management
The Principles And Practices Of Bar And Beverage Management - The Drinks Handbook, James Peter Murphy
The Principles And Practices Of Bar And Beverage Management - The Drinks Handbook, James Peter Murphy
Books/Book Chapters
The bar and drinks business is hugely competitive. The key to success or failure between the many beverages and services offered in any bar is the employees who make, market, sell and serve them. Customer expectation and demand is constantly increasing and so it’s crucial for all staff to have comprehensive product knowledge and superior specialized service skills.
The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is an authoritative resource and comprehensive training guide, essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Written and configured in an …
Principles And Practices Of Bar And Beverage Management, James Peter Murphy
Principles And Practices Of Bar And Beverage Management, James Peter Murphy
Books/Book Chapters
Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.
Consumer expectations have changed, and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base, this text has been designed to support the bar and beverage skills …