Hospitality Administration and Management Commons^™

The Lizard King Of Sobe Beverages, Laurence Weinstein, John Bello

New England Journal of Entrepreneurship

John Bello, aka the “Lizard King,” has been lionized in the business press as having been the brilliant entrepreneur who started a beverage company from scratch in early 1995 with his partner, Tom Schwalm, and then sold the product line to PepsiCo seven years later for a reported $375 million. What many people do not know is how close Bello came to failing with his SoBe line of innovative drinks.

Cashing In On Seafood, Laurence Weinstein, Stephen Heard

New England Journal of Entrepreneurship

Stephen Heard graduated from the University of Rhode Island in 1970 with a degree in business administration. He started his career by signing up as a management trainee at Woolworth’s Department Store in Wellesley, Massachusetts. It didn’t take him long to realize he missed his calling: being by the Rhode Island shoreline and employed in the fishing industry. Nearly 35 years later, Stephen is a self-made multimillionaire, having followed both his passion for entrepreneurship and for living his life on the Atlantic coast.

The Bay House Café: Against All Odds, Dudley-Anne Thomson, Brian Finlayson, Michael Varekamp, Laurence Weinstein

New England Journal of Entrepreneurship

Interview by Laurence Weinstein of Dudley-Anne Thomson, Brian Finlayson, and Michael Varekamp.

Dudley-Anne Thomson is the current manager of the Bay House Café, located10 kilometers from Westport, South Island, New Zealand. She rents the space from Brian Finlayson and Michael Varekam, who both started the Bay House Café eight years ago and then moved on to open restaurants in Sydney, Australia.