Hospitality Administration and Management Commons^™

Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For the longest time, casinos were illegal everywhere except in Nevada, and gambling was viewed as a vice. It was not until the 1970s when attitudes started to shift. The Nevada Gaming Control Board was established to oversee and govern many aspects of the business, in order to promote the industry and reduce the perceived negative social impacts. LVCVA (Las Vegas Convention and Visitors Authority) also strategically promotes the city as the ideal tourist destination. Las Vegas has now become a highly competitive tourist …

Servant Leadership And Related Issues In Chinese Hotel Industry, Yiqing Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Because of the economy growth and the Open Door Policy, Chinese hotel industry was under a huge expansion. Since more and more western customers are visiting and Chinese customers are having more hotel experience abroad, the service Chinese hotels used to provide dose not meet the standard anymore. So the managers and leaders need to find an appropriate approach to encourage their employees to improve the service to their customers. This research went through over 40 articles about Chinese hotel industry and Chinese culture and found out that servant leadership style should be the best approach to engage the employees.

Transformational Leadership Increases Self-Determination And Positively Impacts Hospitality Frontline Employees, Xiao Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

This professional paper presents literature by exploring the role of self-determination theory between the relationship of transformational leadership and hospitality employees’ well-being. It integrates the present research on leadership style, needs theory and well-being and provides useful and meaningful information for executives and organizations who are dedicated to improve employees’ well-being.

The Financial, Social, And Environmental Impacts Of Sustainable Practices On The Las Vegas Hospitality Market, John Brady

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sustainability is important to Las Vegas hospitality organizations because they operate in an environment with constrained resources. Water supply is one such constrained resource and Lake Mead is and has been far below its normal level. This lake provides the potable water supply for Southern Nevada. Southern Nevada, which is anchored by Las Vegas, worked to reduce their water consumption by 32 billion gallons between 2002 & 2014 (Southern Nevada Water Authority, 2015). This pattern tells me that Las Vegas is aware of the footprint they leave on the environment and look for ways to reduce said footprint. This is …

Considerations For Implementing A Hotel Revenue Management System, Akram Mahesh

UNLV Theses, Dissertations, Professional Papers, and Capstones

To fully understand and implement a revenue management system, hotel managers will need to research all aspects of a system, its requirements, and the hotel’s requirements to ensure that they are implementing a system that will work best for their property. This kind of research requires finding information in literature that is scattered in many locations. An owner or manager of a small to midsize hotel would need to invest a lot of time and energy into this process. Unlike giant companies like Marriott or Hilton, small to midsize independent hotels do not have the manpower to research and implement …

A Study On Employee Engagement Program In Full Service Hotel, You Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

No abstract provided.

Exploring The Relationship Between Revenue Management And Hotel Loyalty Programs, Melissa Elizabeth Buckley

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs are a staple of the hospitality industry. As time progressed, there has been a shift among the structure of loyalty programs to not only reward the large spend of casino players, but also to compensate other frequent travelers of the hotel. As hotels continue to offer increasing benefits and compensation while reevaluating the tier structure of loyalty programs, research was necessary to discover if these loyalty programs are extracting the maximum revenue per guest and creating overall revenue for the hotel.

The purpose of the study was to uncover the relationship between revenue management and hotel loyalty programs. …

Customer Delight: How Do We Achieve It? Customer Service And Exceeding Expectations, Katherine Landahl

UNLV Theses, Dissertations, Professional Papers, and Capstones

Customer loyalty is one of the greatest marketing goals of any organization. Traditionally, the key to loyalty has been satisfaction. More recently, consumer delight has been linked as having a stronger connection to loyalty. This paper explores through a literature review, the connections between customer service, loyalty, satisfaction, and delight through the lens of the experience economy. Then, recommendations are provided for academics and hospitality professionals alike on how to delight customers through future research and front-line employee policies and procedures.

Evaluating E-Relationship Marketing Features On Hotel Mobile Apps, Xiaolin Lu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The advent of technology has changed the course of marketing in both the academic and the business field. Given the increasing number of mobile transactions, hotel companies have launched mobile applications (apps) as an alternative e-relationship marketing (e-RM) channel. This study modified a progressive five-level e-relationship building model. The model was employed to evaluate e-RM features of the top 10 hotel companies’ mobile apps. The results indicated that these hotel companies maintained e-RM feature sophistication at the lower levels (Basic and Reactive), but relatively speaking, they did not utilize e-RM features extensively at the higher levels (Accountable, Proactive and Partnership). …

An Importance-Performance Analysis Of Multigenerational Preferences In Guestroom Technology, Sidian Lan

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study focuses on generational preferences in terms of guestroom technology. The hospitality technology industry has indicated guestroom technology as their highest priority in terms of hospitality technology investment. Previous studies have investigated in-room technology amenities and ranked them in order of importance and performance. However, it is uncertain which guestroom specific technologies should they invest in when it comes to different generations. Each generation is fundamentally different from the others because each generation was born in different eras with different societal changes. These generations have different values, ideas, needs, and communication skills. Hoteliers are investing time and money into …

The Influence Of National Culture On Tipping Behavior, Zina Abraham

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to explore the various factors that contribute to cultural differences in tipping behavior. This meta-analysis of the current research can be applied to understand the tipping habits of international tourists in Las Vegas, a relatively unexplored topic.

A Model For Meeting And Event Venues To Implement Green Practices, Justine Clewer

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2007 green meetings were ranked as the third most anticipated trend by Event Solutions magazine’s survey of 1,350 event professionals, however by 2011 it was an emerging trend (Goldblatt, 2012). Today, meeting and event planners are increasingly including clauses in their contracts with venues pertaining to green practices, and are willing to look elsewhere if a venue does not agree to partake in the green initiatives. For venues the failure to “go green” can mean a substantial loss of revenue. Nonetheless, many businesses are hesitant to engage in green (sustainable) practices, because they are not properly educated on the …

A Study Of Airbnb As A Potential Competitor Of The Hotel Industry, Quynh Nguyen

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of the study is to examine Airbnb as a possible competitor of the hotel industry using Peteraf and Bergen’s broad-based competitor identification tool. Unlike existing empirical research on the subject, the study takes a qualitative approach to answer the research question. The results of the study assist hotel operators in determining the competitiveness of Airbnb and the need for a business response to the service.

Revenue Management In A Multi-Channel Environment: The Effect Of Pricing Strategies On Perceived Fairness, Lan Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The rapid development of technology has made the hotel booking process become easier and more convenient, but it has also made hotel revenue management practices become more complex. Researchers have noticed the issues caused by perceived fairness. Yet, only a few studies have examined the impact of the pricing strategies over perceived fairness. Furthermore, no previous research study has examined Best rate guarantee (BRG), rate disparity, and rate frame together and investigated the interaction effects among these strategies on perceived fairness.

This study aims to examine the potential effects of three revenue management pricing strategies (BRG, rate (dis)parity, and rate …

Integrating Start-Up Companies Organizational Structure In A Business Intelligence Team Environment, Patrik Balint

UNLV Theses, Dissertations, Professional Papers, and Capstones

No abstract provided.

Examining The Effects Of Casino Lottery Promotions, Maria Colin Magaña

UNLV Theses, Dissertations, Professional Papers, and Capstones

Casinos employ marketing and promotional activities to attract and retain customers within the competitive industry. Promotions awarding players thousands of dollars are not uncommon. To capitalize on this investment, the success of these promotional activities is crucial. The effectiveness of casino promotions has been scarcely examined within research. Only a few studies have directly examined the impact of casino lottery promotions (Lucas & Bowen, 2002; Lucas et al., 2006; Suh et al., 2014). Literature on promotional games can be used to fill the gap in knowledge regarding casino lottery promotions and to provide a starting point for future research. This …

Bureaus And Beer: Promoting Brewery Tourism In Colorado, Shane Howlett

UNLV Theses, Dissertations, Professional Papers, and Capstones

Beer, wine and spirits are three little words that make lots of people excited. Alcohol can be thought of as a necessity for tourists. In recent years, consumers are becoming more interested in the development and processes behind their favorite libations. This has spurred a new type of tourist; those that are interested in brewery tours, vineyard hopping, or enjoying a day out at their favorite distillery.

The beer industry has seen rapid growth expansion in the U.S. In 1980, there were roughly 100 breweries in the nation and today there are over 2500 (Brewers Association, 2013a). With the rapid …

A Business Plan For A Successful Family-Run Restaurant In Heber City, Utah, Brittany M. Bringhurst

UNLV Theses, Dissertations, Professional Papers, and Capstones

Business plans are considered to be an important, “even crucial,” part of opening any business (Lange, Mollov, Pearlmutter, Singh, & Bygrave, 2007). Because of a gap in the literature directed toward successful business plan strategies specific to the family-run restaurant sector, this paper is going to consider the available information regarding family-run businesses in general and apply them to the restaurant industry.

The Family And Medical Leave Act’S Impact On The Hospitality Industry: Implementing Policies To Ensure Continued Productivity, Katie O'Brien Coon

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Family and Medical Leave Act, (FMLA), allows women and men to take up to 12 weeks leave to care for a newborn child (maternity leave) and/or care for sick family members. The Department of Labor states that:

FMLA entitles eligible employees of covered employers to take unpaid, job-protected leave for specified family and medical reasons with continuation of group health insurance coverage under the same terms and conditions as if the employee had not taken leave (Family and Medical Leave Act - Wage and Hour Division (WHD) - U.S. Department of Labor, 2012).

When an employee decides to take …

Logistics And Supply Chain Management In The Hotel Industry: Impact On Hotel Performance In Service Delivery, Clement K. Odoom

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this professional paper is to identify and describe the way logistics and supply chain management practices can be used for costs savings. As hotel companies manage and operate their properties, they should focus on several aspects such as logistics management, inventory management, information technology, procurement and distribution, lean and green supply chain practices. Finally, this paper explores the competitive benefits that come from applying these concepts. Part three will contain a set of recommendations how they can be utilized in the hotel industry

Non-Monetary Strategies To Retain Key Employees, Becky Rader

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide a handbook that management can use to retain employees, especially top performers.

Companies within the hospitality industry are attempting to strengthen their bottom line during these tough economic times. Employees contribute significantly to the bottom line but are often overlooked as assets by the company. As a result, many employees become disengaged and unsatisfied. As this happens, employees begin to look for opportunities outside the company where they feel they will be more valued for their abilities. Unfortunately, for the company losing employees, the most likely losses are the most accomplished employees. …

A Training Manual: To Increase Performance In Cost Management Of A Las Vegas Nightclub For Operations Managers, Mark F. Staudinger

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to write a training manual on cost management for operating managers in the Las Vegas nightclub industry. The manual will be designed to be used as a tool to control and manage costs for managers responsible for making decisions that directly affect controllable costs. These decisions include but are not limited to staffing and par levels, price points, purchasing, and staff training and monitoring.

Creating A Hospitality Leadership Development Training Program For A Country Club, Joan Ho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to design a hospitality leadership development training program for a medium sized country club.

Statement of Objective: This paper will present a set of guidelines for creating and implementing an effective hospitality leadership development program for the country club and subsequently implemented for other hospitality and tourism organizations. The leadership development training program aims to attract the employees to retain in this trade. Therefore there is clearly a need for the hospitality and tourism industries to understand what constitutes effective leadership and how it can be achieved. Different definitions of leadership and important …

Environmental Waste Mangement Training Module For Temporary / Esl Employees In Meeting And Event Industry, Shinyong Shawn Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper specifically attempts to outline a training module that assists the front-line employees who have communication issues with management. It also helps the employees to efficiently acquire necessary skills and knowledge in a timely manner and to properly translate them into action. The training module will be organized by examining previous literatures as well as reviewing pre-existing training modules in general. Specific methods and best practices will be selected and integrated into the manual in easy-to-understand manner.

Developing An Employee Training Addendum For A Sustainable Hospitality Operation, Devonne A. Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

As sustainability has become an important part of everyday life for American consumers, it is important that the hospitality industry do whatever it takes to meet their needs. Consumers expect businesses that they patronize to have policies in place for waste reduction, air and water conservation, and improved air quality and environment. Without the support of the front line employees, however, a hospitality operation has no chance to obtain sustainable success in these arenas. By creating addendums to previously existing employee handbooks, businesses are able to provide their employees with new policies and expectations of sustainable behaviors. This professional paper …

Chinese Culture And Casino Customer Service, Qing Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the tightened competitive conditions in the gaming industry, it is essential for casino management to focus on customer service. Chinese customers are very important for the Las Vegas gaming market. Even though the games offered by the casinos are the core value that Chinese customers seek when visiting a casino, a warm, comfortable and intimate service will enhance their gaming experience as well. Understanding important Chinese culture factors such as superstitions, gaming characteristics and communication styles can help casino employees enhance the quality of the service they are able to offer to Chinese customers, thereby increasing satisfaction and retention.

Lean And Six Sigma In Hospitality Organizations: Benefits, Challenges, And Implementation, Justin M. Lancaster

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper to provide a plan and framework to successfully implement Lean and Six Sigma into a hospitality organization.

Attracting And Retaining Quality Managers: The Critical Factors, Ketan Shah

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this professional paper is to develop options and a plan of action for what it takes to obtain and retain quality hotel management in the Midwest. Typically when we find quality general managers, they don’t want to move to the Midwest and don’t like smaller towns. More specifically, I hope to come up with a plan of action that I can present to my father and his partner to help the company obtain and retain quality general managers.

Rct Hospitality Consultants, Llc: The Making Of The Business Plan, Rachel C. Tyler

UNLV Theses, Dissertations, Professional Papers, and Capstones

Introduction

Owning a small business is the dream for many Americans. Now more than ever this is true as many people have been laid off and are looking to utilize their skills while being their own boss. The focus of this paper is to determine if the author should start a consulting company full-time.

A hospitality consulting business with a focus on sales and marketing has been a goal of this author’s and as we emerge out of a recession. As possibility of a double-dip recession exists it is important to have a business framework that leads a small business …

Sunshine Café: A Breakfast Restaurant Business Plan, Lillian I. Burrow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to create a business plan for the SunShine Café. While the commonly known statistic of 90% of restaurants fail within the first year is false, approximately 60% of restaurants do fail within their first three years of operation (Parsa, Self, Njite, & King, 2005). The problem for entrepreneurs starting a restaurant is how does one reduce this risk of failure.

One way to minimize this risk is to create a business plan. Thus the main objective of this paper is to create a business plan that will not only help the restaurant develop …