Hospitality Administration and Management Commons^™

Full Posterior Uncertainty Propagation In The Bg/Nbd Framework A Bayesian Foundation For Individual-Level Customer Behavior Modeling, Stuart V. Kerr

UNLV Gaming Research & Review Journal

The Beta-Geometric/Negative Binomial Distribution (BG/NBD) model of Fader et al. (2005) is used to describe repeat-transaction behavior in non-contractual settings: a latent visitation rate, heterogeneous across customers, governs how of- ten a customer transacts while active, and a latent dropout probability, also het- erogeneous, governs when a customer permanently churns. In its classical form, BG/NBD is estimated using maximum likelihood, producing single point estimates of the underlying population parameters and, from these, point estimates of each customer’s individual behavior. This paper develops the model from first princi- ples as a fully Bayesian framework, estimated using Markov Chain Monte Carlo (MCMC), …

The Intersection Of Sport Betting And Consumer Behavior: A Systematic Review, Jackson Sears, Beth Cianfrone

UNLV Gaming Research & Review Journal

Sport betting is a popular and lucrative entertainment segment of the sport industry. As such, understanding consumer behavior across the betting experiences is critical for the many stakeholders involved. The current study is a systematic quantitative literature review which assesses the current state of literature that intersects sport betting and consumer behavior literature, specifically cognitive, affective, conative, and consumption behavior of the sport bettors. The purpose of the systematic review is to (1) identify the most recent sport betting consumer behavior research, (2) compile and examine theoretical frameworks guiding sport gambling consumer research, (3) provide a descriptive summary of findings …

Las Vegas Casino Revenue In An Expanding Gambling Market, Kaden A. Villa-Real

Undergraduate Economics Working Paper Series

This study examines whether expanding gambling substitutes disrupt the Las Vegas gambling industry using quarterly data from 2014 through 2025. Las Vegas casino revenue is used as the benchmark to gauge the health of Las Vegas, adjusted to Quarter 1 2014 dollars and using an OLS regression model. The results imply that online sports betting is a poor substitute for Las Vegas revenue, while online gambling shows a positive and statistically significant relationship with revenue. The findings indicate that Las Vegas is resilient despite the introduction of more competition and gambling alternatives within an industry it has traditionally known to …

Gambling Behaviors: How Do Gambling Losses Affect Future Wagers?, Ashley Talavera, Hannah Lopez Ibarra, Roman Rozbitskyy

Undergraduate Economics Working Paper Series

This study looks at how previous gambling losses affect future betting behavior in online cryptocurrency gambling markets. Using roughly 50,000 real betting observations from Bustabit, the paper tests whether gamblers become more aggressive after losses or instead pull back and bet more cautiously. Using both OLS and Fixed Effects regression models, the results show that players generally reduce their wager sizes following losses rather than engage in strong loss-chasing behavior. After controlling for individual player tendencies, the Fixed Effects models show statistically significant decreases in future bet sizes after losses, suggesting that caution and loss aversion may play a larger …

The Benefits Of Micro Mentorship In Supporting Student Learning And Growth, Laura A. Book

UNLV Best Teaching Practices Expo

An overview of how pairing students with industry mentors can benefit their growth post graduation.

Getting Students To Stop Having Ai Do Their Homeworkfor Them, Todd Jones

UNLV Best Teaching Practices Expo

There are three simple rules, that, if followed, should cut down on the amount that students use AI to do their homework for them.

Bridging The Divide Between Theory & Practice: A Framework For Fostering Relevant Learning Environments, Elsa Lopez-Martinez

UNLV Best Teaching Practices Expo

This poster presents a framework for bridging the gap between theory and practice in teacher education by designing relevant learning experiences that better prepare preservice teachers. Grounded in seminal teacher education literature, the approach explicitly connects coursework to professional applications while preserving the integrity of theoretical foundations. The framework emphasizes ongoing communication of purpose and alignment across courses. Additional strategies include integrating career-focused activities, facilitating reflective exercises, inviting practitioner perspectives, and providing applied assignments. Evidence from student feedback highlights increased engagement, confidence, and perceived relevance.

Transparency And Personalized Feedback Curb Ai Misuse In Asynchronous Online Biology, Elana A. Paladino

UNLV Best Teaching Practices Expo

The rapid expansion of generative AI (Gen-AI) has reshaped teaching and assessment in online, asynchronous introductory biology courses, creating new challenges for academic integrity and meaningful learning. This poster examines practical strategies to promote ethical AI use while maintaining student engagement. Transparency of instructions and timely, personalized feedback were found to curb AI misuse in online discussion posts. Structured use of AI tutors encouraged responsible engagement with Gen-AI, and surveillance methods for summative exams had mixed effects.

Evaluating The Benefits Of “Science Of Learning To Learn” In Foundational Undergraduate Biology Courses, Kathryn M. Rafferty, Jenifer Utz, Christy Strong, Matthew Bernacki

UNLV Best Teaching Practices Expo

Our objective was to foster increased retention of freshman student and subsequent progression into upper division coursework by incorporating learning skill development and motivational activities into the Introductory Biology courses (BIOL190/191). Enhancement of the introductory biology courses at UNLV has the potential to improve the educational experiences of thousands of students, since about 600 to 800 students enroll in the introductory biology courses each semester. We have previously developed a multimedia learning skill intervention called "The Science of Learning to Learn" which covers the importance of self-testing, spacing out and scheduling study sessions, and managing one's goals, habits, and learning …

Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?, Anthony F. Lucas, A.K. Singh

UNLV Gaming Research & Review Journal

Modified pay tables from a licensed reel slot machine were altered to examine whether two games with equal variance and par could produce meaningful differences in the duration of play, at the level of the individual gambler. To the best of our knowledge, this was the first study to examine this possibility. Industry executives consider time on device (TOD) to be a critical measure of gaming value, especially for losing players. Additionally, TOD experiences are theorized to produce knock-on effects related to loyalty behaviors. The results of 18 simulations featuring six different player engagement protocols supported the ability of differences …

A Mechanistic Model Of The Wash Shuffle And Monte Carlo Exploration Of Its Impact On Card Shuffling In Texas Hold’Em, Michael A. Alexeev, Peter B. Chi

UNLV Gaming Research & Review Journal

In casino games using a standard deck of cards, a wash shuffle is sometimes performed prior to the rest of the card shuffling procedure. Unlike other methods of shuffling, the wash shuffle has not yet been well studied. To this end, we first develop a mechanistic model of the wash shuffle based on our observation of how cards tend to move when a wash shuffle is being performed. Then, we use this model to simulate the card shuffling procedure used in casino poker rooms, and explore the resulting impact on where the cards are dealt in the context of Texas …

How Casino Match Play Promotions Can Hook Gamblers (And Non-Gamblers), Brent Evans, Douglas Walker

UNLV Gaming Research & Review Journal

Casino operators frequently use promotional gambling vouchers, free play and match play. In the case of free play, customers are offered gambling credits that function much like real money and patrons are able to quickly turn their promotional play into cash without risking their own money. Match play, however, can only be employed at table games and their use necessitates gamblers to wager their own funds. We conduct a thorough analysis of how match play can affect gamblers’ individual behavior. First, we assess the value of match play promotions, which we argue is ambiguous. Then, using behavioral economics concepts, we …

Gambling Behaviors, Perceptions, And Risks Among Nevada Adults, Andrea Dassopoulos

International Gaming Institute Faculty Research

This study presents a statewide assessment of gambling behaviors, perceptions, and gambling-related risk among 1,078 Nevada adults. Using a mixed-source, population-calibrated survey developed by UNLV and NORC, the research measures gambling participation, motivations, venue exposure, and attitudes toward harm, treatment, and regulation. The Problem Gambling Severity Index (PGSI) identifies substantial levels of harm: nearly half of past-year gamblers show some degree of risk, with the highest rates among younger adults, racially diverse groups, gaming and hospitality workers, and those who gamble in neighborhood bars or slot parlors. The survey also documents public beliefs about gambling addiction, youth exposure, stigma, and …

The Perceptions And Receptiveness To Responsible Gambling By College Men Who Sports Bet: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan

UNLV Gaming Research & Review Journal

Responsible Gambling (RG) includes prevention messages aimed at mitigating harms. Research examining the experiences of college students who sports bet is lacking, hindering efforts to tailor messaging to college students. This qualitative study explored how college men who sports bet perceive and respond to existing RG messages, gathering their feedback on the characteristics of messages they find effective. Online focus groups were conducted with college men who sports bet (N = 12) using a semi-structured interview guide. The discussions were recorded, transcribed, and analyzed using an open coding Thematic Analysis approach. Codes were independently identified and analyzed resulting in …

‘High-Stakes’ Security: Current And Emerging Trends In Casino Gaming Cybersecurity, Ernest Adams, Jared Bischoff, Mehmet Erdem

UNLV Gaming Research & Review Journal

Alongside the digital evolution of the casino gaming industry, cybercrimes have emerged as a prominent threat to gaming businesses across the entire world. With the growing frequency of high-profile cyberattacks against major casino resorts and casino operators, the gaming industry has responded by implementing innovative cybersecurity strategies and resources to prevent and mitigate potential future assaults. This paper aims to examine cyber events in the gaming industry, how the industry has responded by enhancing its security posture, and what experts in the industry prioritize as security topics for future research. To accomplish this, a literature review was first performed to …

Financial Inducements In Gambling Marketing: An Information Disclosure Proposal To Inform Gamblers Of Their True Economic Value, Philip Newall, Dominic Cortis, Jamie Torrance

UNLV Gaming Research & Review Journal

Financial inducements such as free bets are frequently-used gambling marketing offers which temporarily improve a gambler’s usual pattern of risk and potential return. Previous research has shown that there are up to 15 distinct types of financial inducements in common use, and that gamblers frequently misunderstand inducements’ play-through requirements and other complex terms and conditions. The Australian government has therefore recently banned play-through requirements for inducements shown to new customers, and the Great British regulator the Gambling Commission has recently announced a maximum play-through requirement of 10 times. The present work describes an alternative and yet potentially complementary approach based …

Breaking The Odds: A Gendered Analysis Of Women And Gambling Behaviors, Rowland Edet

UNLV Gaming Research & Review Journal

Gambling is increasingly recognized as a complex public health issue with wide-ranging implications for individuals, families, and communities. While traditionally male-dominated, recent shifts reveal a growing participation among women, facilitated by gender-specific gambling products, targeted marketing, and evolving societal norms. This paper critically examines the prevalence, motivations, and harms associated with gambling among women, drawing on theoretical perspectives such as social capital theory, cultural geography, and gender role theory. By synthesizing existing literature, this review highlights distinct gendered patterns in gambling behaviors, including the use of gambling as a coping mechanism for stress, isolation, and caregiving burdens, and the role …

Leveraging College Men’S Sports Betting Experiences To Inform Responsible Gambling: A Focus Group Study, Chance V. Dow, Matthew D. Andersland, Emily A. Velandia, Rory A. Pfund, James P. Whelan

UNLV Gaming Research & Review Journal

College students are especially vulnerable to the harms associated with sports betting. Responsible Gambling (RG) strategies aim to mitigate these harms. However, research on the relevance and adoption of RG strategies among college students is limited and lacks insight from consumer experiences. The current study conducted a qualitative investigation to examine the experiences of college men who sports bet to provide guidance on how these experiences can subsequently inform RG. Three online focus groups with college men who sports bet (n = 12) were conducted using a semi-structured interview guide. Discussions were recorded, transcribed, and analyzed using an open …

Ai Governance In The Gaming Industry: A Proposal For A Use Case Registry, Cesar D. Lozoya Martinez

Student Research

Artificial intelligence (AI) is increasingly integrated into everyday life. From customer service chatbots and marketing strategies to player protection tools and surveillance systems, casino operations are embracing the trend. However, without a systematic framework to track the current and emerging use cases across the industry, concerns about transparency, ethical use, and potential consumer harm continue to grow. Rather than aiming to establish binding regulatory practices for an industry and technology that are both quickly evolving, this policy brief advocates for the creation of an AI-use case registry. The registry would comprehensively track gaming companies that are using AI. The growing …

Gambling-Related User-Generated Content: An In-Depth Analysis Of Slot Machine Vlogs On Youtube, Tiange Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The growing popularity of social media platforms has transformed how gambling content reaches audiences, with gambling vlogs now attracting millions of viewers outside traditional marketing channels. Despite their reach and potential influence, these user-generated videos remain understudied in gambling research. This study sought to analyze slot machine vlogs by examining their portrayal of gambling experiences, assessing viewer engagement patterns, and identifying the video features associated with higher engagement metrics. Using a comprehensive mixed-methods approach, I analyzed 170 popular YouTube slot machine vlogs and 43,837 viewer comments through advanced analytical techniques. Latent Dirichlet Allocation topic modeling identified four themes in gambling …

The Nexus Of Sports Fandom And Sports Wagering: A Scoping Review, Brandon Mastromartino, Michael L. Naraine, Henry Wear

UNLV Gaming Research & Review Journal

This scoping review examines the intersection of sports fandom and sports betting, with a particular focus on the marketing considerations involved in this relationship. Sports fandom, driven by strong emotional investments and team identification, plays a critical role in shaping betting behaviors. As this relationship becomes increasingly complex, it is essential to explore the underlying motivations and behaviors of sports fans who engage in betting, the ethical implications of marketing practices targeting this group, and the methodologies used to study this intersection. To address these relationships, this review examines four key areas: motivations for sports fans to engage in betting, …

Slot Floor Layout Strategy: Optimizing Revenues Vis-À-Vis Game Location And Popularity, Anthony F. Lucas, Jungsun (Sunny) Kim

UNLV Gaming Research & Review Journal

Slot revenues are critical to the success of many of the world’s casinos. The rising cost of slot machines has often resulted in fewer games on the floor and fewer purchases of new games. Such conditions create choices for operators seeking to optimize slot revenues with their existing game mix, which invariably includes both high- and low-performing titles. Like game titles, the quality of all bank locations on the slot floor is not the same. Thus, operators must decide whether it is better to place the popular titles in the best locations and the less popular titles in the challenging …

Synthesizing Metoo: A Meta-Analysis Of Workplace Sexual Harassment In Hospitality And Tourism, Yunxuan Carrie Zhang, Cass Shum

Hospitality Faculty Research

Purpose – Despite increasing research attention on hospitality and tourism workplace sexual harassment, there is a lack of holistic understanding of its nomological networks. This meta-analysis aims to synthesize the antecedents and consequences of workplace sexual harassment in the context of tourism and hospitality.

Design/methodology/approach – A total of 184 effect sizes from 39 independent hospitality and tourism studies (N=12,093) were included in this meta-analysis. Comprehensive MetaAnalysis software was used to analyze the results.

Findings – The results supported victim age and work environment as antecedents of workplace sexual harassment. Workplace sexual harassment affects work-related (job attitudes and job performance) …

Examining The Relationship Between Casino Employee Gambling Involvement, Demographic Characteristics, And Responsible Gambling Program Perceptions, Tiange (Patrick) Xu, Shane W. Kraus, Brett Abarbanel, Eric R. Louderback, Heather M. Gray, Debi A. Laplante, Bo J. Bernhard

UNLV Gaming Research & Review Journal

This study investigated past-year gambling involvement (i.e., frequency and breadth) among employees at MGM Resorts International (MGM) and their views on the effectiveness of MGM’s responsible gambling (RG) program (i.e., GameSense). It also examined associations between these views and employees’ gambling behavior, as well as their demographic and work-related characteristics. We used cross-sectional data drawn from a broader research project, which surveyed a large sample of MGM employees (n = 814) in 2020. Our analysis revealed that gambling frequency varied by ethnicity, department affiliations, and property location, while gambling breadth differed based on gender and department affiliations. We employed …

Examining Factors Affecting Consumers’ Daily Fantasy Sports And Sports Betting Participation: Comparing Motivation And Perception Of Skill Versus Luck, Koo Yul Kim, Colin Lopez

UNLV Gaming Research & Review Journal

With the Supreme Court lifting the federal ban on sports betting, dominant Daily Fantasy Sports (DFS) operators including DraftKings and FanDuel have entered the sports gambling market and operate in legalized states in the United States. These providers of both DFS and sports betting are making efforts to better understand the characteristics of both DFS and sports betting consumers and develop effective marketing strategies to target each consumer segment. This research investigates the differences in motivation to participate and perception of skill vs. luck between DFS and sports betting participants. 934 adults (sports betting = 434, DFS = 500) were …

Charging During The Stay: The Effects Of Ev Chargers’ Availability And Pricing On Consumer Perceived Utilitarian Value And Behavioral Intentions, Wenjia Han, Cass Shum, Guoguang Wan

Hospitality Faculty Research

Hotels are increasingly hosting EV chargers. Yet, scant research examines the effects of EV chargers on consumer behavioral intentions toward the hotel. This study draws on the expectancy theory and examines the effect of EV chargers availability and the availability of surrounding chargers on consumer hotel booking intentions and willingness to pay a price premium. The results of two scenario-based experiments showed that free or paid EV chargers enhance consumers’ perceived utilitarian value and behavioral intentions. The effects are partially amplified when the availability of surrounding chargers is limited. This research contributes to the literature on hotel add-on services and …

Kicking The Robots: The Roles Of Transformational Leadership And Fear On Service Robot Risk Awareness And Robot Abuse Relationship, Cass Shum, Hyounae (Kelly) Min, Jie Sun, Heyao (Chandler) Yu, Zhaoli He

Hospitality Faculty Research

Purpose: Service robots are increasingly prevalent in the hospitality industry. While studies have explored the concept of service robot risk awareness (SRRA)– an employee’s perception of service robots posing a threat to human labor– the impact of SRRA on robot abuse and its emotional mechanism through which it affects employees remains unclear. This research leverages emotional appraisal theory to investigate the mediating role of fear of robots in the relationship between SRRA and robot abuse. Additionally, considering the influential role of leadership in shaping emotional appraisal, this study examines the moderating impact of transformational leadership.

Design/Methodology/Approach: To test the proposed …

Credentialing Exam Hesitancy In Dietary Management Certificate Program Graduates: A First Look At Perceived Barriers, Sona Donayan

Journal of Research in Technical Careers

Certified dietary managers (CDMs) lead their food services team by ensuring food quality, safety, and palatability while applying nutrition principles to food purchasing, storage, preparation, and service. Despite labor shortages and forecasted growth in both healthcare and food services management jobs, approximately 30% of credentialing exam candidates forego their exam within the first year after completing a didactic career technical education program approved by the Association of Nutrition and Foodservice Professionals. Moreover, very few return to pursue their exam after the first year. This study explored, through the lens of the theory of planned behavior, the perceived obstacles contributing to …

Measuring The Impact Of Reduced Free-Play Offers On Casino Loyalty Behavior, Anthony F. Lucas, Katherine A. Spilde

UNLV Gaming Research & Review Journal

Performance data from a tribal casino operating in the Western United States indicated a general insensitivity to free-play (FP) offer reductions. This finding addresses considerable industry-wide concerns regarding the potential for negative customer reactions to conspicuous offer reductions. Further, FP campaigns are costly annual investments representing the lion’s share of casino marketing budgets in many jurisdictions. A within-subjects design featured the random assignment of 100 loyalty program members from a common offer tier to each of four groups, with the experimental groups receiving different yet substantial reductions in FP during the post-demotion period. The results demonstrated a lack of significant …

A Comparison Of Clustered And Isolated Casino Performance In Missouri, Douglas M. Walker, Todd M. Nesbit

UNLV Gaming Research & Review Journal

This paper utilizes data on Missouri’s casino industry to examine how clustered casinos, such as those in Kansas City and St. Louis, perform compared to dispersed or isolated casinos, such as those in Boonville, Caruthersville, La Grange, and St. Joseph. Missouri limits the number of casino licenses allowed; however, it does not explicitly mandate casino locations. Missouri provides a unique natural experiment for comparing location model performance. Although there is no published research on which type of casino location model is more effective for generating industry revenues and associated taxes, state legislatures have nevertheless been following an isolated casino location …