Hospitality Administration and Management Commons^™

A Relationship Of Wine Ratings And Wholesale Pricing, Vintage, Variety, And Region, D. Christopher Taylor, Nelson A. Barber

Hospitality Review

Wine reviews, such as those from Wine Spectator and other consumer publications, help drive wine sales. The researchers in this study utilized standardized wholesale “line pricing” from a major wholesale distributor in the Southwest to compare pricing to the ratings published by Wine Spectator and to determine whether there were any correlations among other key attributes of the wine. The study produced interesting results, including that the wholesale price and vintage of a wine are significant in the prediction of the wine’s rating.