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A Customer's Expectation And Perception Of Hotel Service Quality In Cyprus, Christou Loizos, Hadjiphanis Lycourgos
A Customer's Expectation And Perception Of Hotel Service Quality In Cyprus, Christou Loizos, Hadjiphanis Lycourgos
Hospitality Review
In recent years, hotels in Cyprus have encountered difficult economic times due to increasing customer demands and strong internal industry development competition. The hospitality industry’s main concern globally is to serve its customer S needs and desires, most of which are addressed through personal services. Hence, the hotel businesses that are able to provide quality services to its ever-demanding customers in a warm and efficient manner are those businesses which will be more likely to obtain a long term competitive advantage over their rivals. Ironically, the quality of services frequently cannot fully appreciated until something goes wrong, and then, the …