Hospitality Administration and Management Commons^™

Proposing Additional Questions To Understand A Destination’S Image And Its Relationship With A Business Travelers’ Socio-Economic And Demographic Profile: Specifically, The Case Of Las Vegas, Yohan Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

Based on reviewed results of visitor profile reports from Las Vegas Convention and Visitors Authority (LVCVA) and other related literature, this study concentrated on developing additional and helpful questions to measure Las Vegas business travelers’ leisure needs and their perceived image of LVCVA. These questions mainly covered the areas, which were not covered by LVCVA survey questionnaire. Both quantitative and qualitative methods were utilized to create these additional questions. Thirty seven leisure attributes were used to measure business travelers’ general travel experiences. Thirty eight leisure attributes were used to measure business travelers’ perceived overall image of Las Vegas. Three open-ended …