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A Comparative Analysis Of Mice Destinations Between Macau And Singapore, Cheong Su Richard Tan
A Comparative Analysis Of Mice Destinations Between Macau And Singapore, Cheong Su Richard Tan
UNLV Theses, Dissertations, Professional Papers, and Capstones
Macau is probably best known worldwide for its gaming industry which has always been a staple of its economy and has surpassed Las Vegas as the world’s biggest gambling market in 2006 (Cheung, 2007). After its return to Chinese rule in 1999, the Macau Special Administrative Region (SAR) government decided to diversify its economy and liberalized the gaming market with an aim to transform the territory into a centre of gaming, cultural events, conference and exhibition (Pao, 2004). Recognizing the economic benefits of MICE, the SAR government aims to nurture the city into a prominent MICE destination (Macau Government Tourist …