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Full-Text Articles in Hospitality Administration and Management
Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship
Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship
Honors Theses
The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
Food Marketing Association: Fund Raising Task Force, Miranda K. Owen
Honors Theses
The objective of this project was to develop a sustainable fundraising program for the Food Marketing Association, a Western Michigan University student organization, which would not only provide income to the organization but provide an educational experience for the students. The concept was to contact a food manufacturer or marketing group and offer the resources of the student organization to introduce and test one of their new products on WMU's campus in exchange for a donation to the organization. The following report summarizes and outlines the process followed in order to obtain this position.
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore
Honors Theses
The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of …