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Hospitality Administration and Management Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Hospitality Administration and Management
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd
Faculty and Research Publications
How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Marketing's Role In Hospital Web Site Development, C. David Shepherd, Daniel Fell
Faculty and Research Publications
No abstract provided.
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Hospital Marketing And The Internet: Revisited, C. David Shepherd, Daniel Fell
Faculty and Research Publications
In 1995 a study was conducted to explore the use of the Internet in hospital marketing. Use of the Internet has exploded since that study was published. This manuscript replicates the 1995 study and extends it by investigating several managerial and operational issues concerning the use of the Internet in hospital marketing.