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Hospitality Administration and Management Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Hospitality Administration and Management
Electronic Perception Technology Applications In Food Service, Michael L. Kasavana, Bonnie J. Knutson, Hee S. Lee
Electronic Perception Technology Applications In Food Service, Michael L. Kasavana, Bonnie J. Knutson, Hee S. Lee
Hospitality Review
Electronic Perception Technology (EPT) enables automated equipment to gain artificial sight commonly referred to as "machine-vision” by employing specialty software and embedded sensors to create a “Visual" input field that can be used as a front-end application for transactional behavior. The authors review this new technology and present feasible future applications to the food service industry in enhancing guest services while providing a competitive advantage.
Measuring Brand Equity Of Restaurant Chains, Woo Gon Kim, Peter Dimicelli, Jin Khang
Measuring Brand Equity Of Restaurant Chains, Woo Gon Kim, Peter Dimicelli, Jin Khang
Hospitality Review
Little research has been done to measure brand equity of hospitality companies. It is important for food service organizations to measure accurately their brand equity in order to manage and leverage it properly. This study attempts to measure the brand equity of casual dining restaurant chains in monetary terms using conjoint analysis.
Effect Of Smoke-Free Ordinances On Restaurant And Bar Sales, Howard Perry Glauert
Effect Of Smoke-Free Ordinances On Restaurant And Bar Sales, Howard Perry Glauert
Hospitality Review
Peer-reviewed studies that have examined the effect of the enactment of smoke-free ordinances on restaurant and bar sales have uniformly found that the enactment of these ordinances does not decrease restaurant or bar sales, with most studies observing no effect on restaurant revenues.