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Marketing Hospitality Web Sites, Galen Collins, Jamie Murphy
Marketing Hospitality Web Sites, Galen Collins, Jamie Murphy
Hospitality Review
The web has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The authors lay out a marketing plan for increasing hospitality website traffic.