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Articles 1 - 5 of 5
Full-Text Articles in Fashion Business
Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws
Apparel Students' Perception Of Denim Quality In Relation To Price And Brand, Karli Haws
Apparel Merchandising and Product Development Undergraduate Honors Theses
The purpose of this study is to evaluate apparel students’ perception of quality in denim jeans based on the influences of price and brand. The following research objectives were developed:
1. To determine if apparel students’ perceptions of garment quality are affected by price and brand.
2. To determine how apparel students perceive quality in a garment.
3. To determine if price and brand are indicators of quality to apparel students.
Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila
Consumers Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila
Apparel Merchandising and Product Development Undergraduate Honors Theses
Consumers shop at multiple retailers for different needs. It is understood that many choose a retailer for an experience and others will shop at large discount retailer for the better savings aspect. These two retailers are constantly working on improving customer experience as well as trying to increase their sales. In a time where E-commerce is at an all-time high, these two retailers also need to consider how other retailers compare against them in different sales categories. Since March of 2020, the retail world shifted with COVID-19 disrupting the supply chain. As retailers solve ways to keep consumers content and …
Consumers' Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila, Laurie M. Apple, Lance M. Cheramie, Leigh Southward
Consumers' Perception Of Quality For Ladies' Swimwear Based On Price And Brand, Jennifer Avila, Laurie M. Apple, Lance M. Cheramie, Leigh Southward
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Consumers shop at multiple retailers for different needs, and it is understood that many choose a retailer for an experience and others will shop at another retailer for better savings. In a time where E-commerce is at an all-time high, retailers need to consider how they compare against online retailers in the apparel sector. In this study, three retailers were compared against one another since they are all swimwear competitors. As these retailers adjust to store and production shortages, it is important to understand how the quality of clothing will keep sales consistent. Consumers are likely to keep shopping at …
Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi
Quality Evaluation Of Jeans At Three Price Categories, Behnoosh Ghaani Farashahi
Theses and Dissertations--Retailing and Tourism Management
The purpose of this study was to evaluate the specifications, appearance and performance characteristics of jeans at three price categories and to evaluate the relationship between price and product quality. Three brands; Lucky, Gap, and Faded Glory represented men’s jeans in the price categories of better, moderate, and mass merchant (budget). Jeans were inspected and the design, material, and construction specifications were identified and compared. The appearance and performance characteristics of jeans were evaluated initially and compared to the initial characteristics after one and five launderings. ASTM and AATCC test methods were used to evaluate color difference, colorfastness to dry …
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
The Effect Of Product Density On Perceived Price And Quality, Joshua Jc Holston
Honors Theses
This study explores whether product density affects crowding, perceived quality, and perceived price of products within the retail space. The goal is to determine whether product density directly affects customers’ perceptions of price and quality of merchandise within retail spaces. It tests the hypotheses that increased product density will lead to an increase in crowding perceptions but a decrease in perceived price and quality. The study uses photographs of retail spaces with differing densities to manipulate product density and an online questionnaire to gather data. A student sample is used to collect the data. ANOVAs are used to determine the …