Fashion Business Commons^™

Comparison Of Communication Interfaces In Ai-Driven Styling Services, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Ai Agent-Powered Fashion Shopping Services: A Future-Oriented Consumer Adoption Perspective, Yanbo Zhang, Chuanlan Liu

LSU Fashion and AI x Policy Symposium

No abstract provided.

Feel Bad To Discard A Fashion Product: How Ai Designers Influence Individuals' Sustainable Consumption, Ha Kyung Lee, Dooyoung Choi

Educational Leadership & Workforce Development Faculty Publications

This study explores how AI technology in fashion design influences consumers' sustainable consumption behaviors, focusing on emotional attachment to products. By comparing AI-generated and human-designed fashion items, the study examines how designer type impacts negative emotions about discarding products, mediated by emotional attachment. Results from two experimental studies reveal that designer type significantly affects negative emotions toward discarding human-designed items, but emotional attachment was not influenced by designer type in the first study. This lack of difference may be due to personal characteristics that moderate the effect. The second study found that individuals who perceive AI as human-like form stronger …

The Influence Of Shopping Context And Anthropocentric Bias On Consumer Preferences For Human And Ai Designers In Fashion, Dooyoung Choi, Ha Kyung Lee, Christina Soyoung Song, Ji Young Lee

Educational Leadership & Workforce Development Faculty Publications

This study explores how shopping contexts (hedonic vs. utilitarian) influence consumer preferences for AI- vs. human-designed fashion products. In Study 1, participants with hedonic motivations preferred human-designed items, while those with utilitarian motivations preferred AI-designed products, supporting the hypothesis that shopping context affects designer preferences. Study 2 further investigates the mediation of competence-warmth traits in designer preferences and the moderation of anthropocentric bias. It finds that hedonic shopping contexts increase the desire for warmth-related traits, leading to a preference for human designers, while utilitarian contexts favor competence-related traits and AI designs. Additionally, individuals with higher anthropocentric biases showed stronger preferences …

Exploring Hedonic And Utilitarian Aspects Through Perceived Warmth In Human-Designed Vs. Ai-Generated Fashion, Dooyoung Choi, Ha Kyung Lee

Educational Leadership & Workforce Development Faculty Publications

Among various ways in which artificial intelligence (AI) is used in the fashion industry, its utilization in design has sparked public discussion about the potential replacement of human designers by AI. Along with this critical question, it is imminent to examine how consumers would respond to designs by AI. The purpose of this study is to explore consumers’ perceptions toward a fashion product labeled as generated by an AI system, comparing it to the same product labeled as designed by a human designer. Specifically, drawing from existing literature, we examine if the design source affects consumers’ perceptions of a product …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …