Fashion Business Commons^™

Creating Competitive Advantage In The Premium Market Segment Through A Sustainability Strategy, Andrew E. Iberg

Chancellor’s Honors Program Projects

No abstract provided.

Keeping Nebraska In Fashion: The Success Of Postwar Custom Dressmaker Ilona Dorenter Berk, Kylin P. Jensen

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Keeping Nebraska in Fashion: The Success of Postwar Custom Dressmaker Ilona Dorenter Berk examines the life and work of previously undocumented Midwestern dressmaker Ilona Berk. Through the interdisciplinary study of three vital components in the entrepreneurial dressmaking business of Ilona; who worked out of her home in Lincoln, Nebraska from 1953 to approximately 2000; research establishes her as a significant contributor to the fashion system of the twentieth century, and an important figure in Midwestern costume history. Components chosen for the study are: Ilona’s unique personal characteristics, the global and regional fashion systems she worked within, and the garments she …

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …

Consumer Perceptions Of Cross Promotional Strategies: Exploratory Research In The Music And Fashion Industries, Nora E. Heally

Journalism

The aim of this study was to explore how cross-promotion and experiential marketing influence brand building within the context of the music and fashion industries.

A-B testing was used to collect data on user perception of different design elements on a point-of-purchase web page. The data was analyzed to determine which design elements were most successful in positively influencing purchase intent of the user.

Overall, the participants is this study favored the treatment websites (58% average) to the control websites (42% average). To appeal to the consumer and begin the experiential marketing process for an event, a website should contain …

The Iconic Blue Box: A Semiotic Analysis Of Tiffany & Company Advertisements, Lauren Drewniany

Communication Studies

No abstract provided.

A Comparative Life Cycle Assessment Of Denim Jeans And A Cotton T-Shirt: The Production Of Fast Fashion Essential Items From Cradle To Gate, Tara Hackett

Theses and Dissertations--Retailing and Tourism Management

As a result of harmful textile production, sustainability has become the movement by which the apparel industry explores solutions to improve procedures in fashion design to maintain a healthy environment. However, the issue is consumers trust the sustainability claims and marketing materials of apparel products at face value without knowing its environmental impact. The overall purpose of this research was to compare the environmental implications of widely produced and owned apparel products through a life cycle assessment approach. This life cycle assessment study examines key environmental impact categories of the materials and production phase (cradle to gate) of a pair …

The Value Of Luxury Brand Names In The Fashion Industry, Tricia Wang

CMC Senior Theses

Brand names in the Fashion industry are often times perceived as overpriced and unreasonable. Nevertheless, the success of well-known luxury brands in the industry has been growing domestically and internationally at a breakneck pace. Forbes publishes an annual list on the top 100 most valuable brands annually using a formula of their own making. 8 out of these 100 brands are luxury fashion brands. Why are luxury fashion brands so coveted? It can’t only be because of humans’ desires to own superior goods or even for the sake of their egos. In this paper I will delve into the hidden …