Fashion Business Commons^™

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

Ai-Designed Clothing And Perceived Values: What Can Move Consumers' Minds With The Ai-Designed Clothing?, Choi Dooyoung, Ha Kyung Lee

STEMPS Faculty Publications

This study investigates the perceived values of AI-designed clothing (quality, emotion, ease) and their impact on willingness to pay (WTP) and word-of-mouth (WOM), with the moderating effect of gender differences. A total of 314 respondents completed the survey via MTurk. Participants watched a video clip demonstrating how an AI system creates various clothing designs by altering garment elements (e.g., style, size). After watching the video clip, they were asked to answer a series of questions about the AI-designed clothing and themselves. The collected data were analyzed using AMOS 26.0. Results showed that, for male and female consumers, the quality value …

Towards A Design Space For Storytelling On The Fashion Technology Runway, Sydney Pratte, Anthony Tang, Shannon Hoover, Maria Elena Hoover, Matt Laprarie, Catherine Larose, Lora Oehlberg

Research Collection School Of Computing and Information Systems

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion-tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty-eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact-level, (2) the viewer-level, and (3) the context-level. …

Big Business, Small Plastic, Hannah Johnson

Senior Honors Projects

No abstract provided.

The Effect Of Touch Simulation In Virtual Reality Shopping, Ha Kyung Lee, Namhee Yoon, Dooyoung Choi

STEMPS Faculty Publications

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation …

Corporate Social Responsibility Reporting: The Case Of The Fashion Industry, Karina Zhao

Honors Scholar Theses

This paper examines the nature of corporate social responsibility (CSR), with a focus on corporations within the fashion industry. First, I discuss the evolution of CSR from its origin in the 1930s until present day, along with global trends that have risen in respect to emerging economies, industry sectors, and regulatory change. Then, I summarize factors that motivate firms to prepare and provide CSR reports – i.e., the determinants of voluntary disclosure of CSR reports. In addition, I discuss to what extent these reports are regulated and assured across the globe, as an increasing number of corporations participate in disclosing …

Relationship Between Sustainable Environmental Practices And Sustainable Value Creation: A Conceptual Study On Readymade Garments Industry Of Bangladesh, Mohammed S. Chowdhury, Zahurul Alam, Mizanur Rahaman Chowdhury

Graduate School of Business Publications and Research

Because of the increasing level of industrial contamination the demand for sustainable products and raw materials aligned with the ecological pollution has been on the rise in this horizon. This study theoretically explores the impact of sustainable environmental practices on financial performance of Ready-made Garment (RMG) companies of Bangladesh following the growing literature linking corporate sustainable environmental performance with revenue development and profitability. Various sustainable environmental practices have diverse effects on firm’s performance, as the literature review suggests. From literature review this paper reports four key areas (community, employee, environment and governance) of sustainable practices for sustainable financial performance that …

Ua94/6/17 Student / Alumni Personal Papers Wku Annie Reis, Wku Archives

WKU Archives Collection Inventories

Records created by and about Annie Reis during her years as a student at Western Kentucky State Normal School.

Interview With Chris Cone, Portland Fashion Week, 2011 (Audio), Chris Cone

All Sustainability History Project Oral Histories

Interview of Chris Cone by Daniel Grey on February 22nd, 2011.

The interview index is available for download.

Ua37/21/2 Research Interview, William Jenkins, Suzanne Hansen

Faculty/Staff Personal Papers

Research interview with Suzanne Hansen owner-operator of Recycled Revolution. The tape has quite a lot of background noise which occasionally make it difficult to hear what is being said.

For more information regarding Recycled Revolution see:

• Apodaca, Rose. New-Age Junkies, Los Angeles Times, 4/23/1993.

• Kelly, John. Bowling Green Firm Turns Old Junk Into Fashion, Kentucky News Era, 11/1/1993