Fashion Business Commons^™

The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi

STEMPS Faculty Publications

This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …

The Bronx Solidifies Itself In The Fashion World With Borough-Based Nonprofit, Nicholas R. Hernandez, Demetria Osei-Tutu

Capstones

Bronx-born nonprofit organizer, Flora Montes, founded Bronx Fashion NYC in 2014. The organization aims to establish Bronx-centric fashion-event opportunities and better representation in an industry where access is often unattainable for people of color or of limited means—or who happen to come from the Bronx, a borough often perceived by some as un-chic despite boasting a culturally thriving history of innovation in both fashion and music.

With Bronx Fashion NYC, Montes is working on putting Bronx models and local designers on the map with multiple fashion shows and paving the way for the future with the addition of a start-up …

Social Media Influencers List: The Normal Brand, John Hadley

2020 Academic Exhibition

For my capstone/internship, I was tasked with finding 100 social media influencers that matched the aesthetic, style, and image of the Normal Brand. From there, I picked a top 20 and then curated "care packages" with merchandise for each specific influencer. This project was a way of branching out and marketing to new costumers. Attached is the top 100 list as well as the boxes used.

Jean Genie

SIGNED: The Magazine of The Hong Kong Design Institute

Koyo William is now an internationally recognised fashion designer with his own label, but his story began at the HKDI, where he first understood the power of creativity and jeans that fit in all the right places.

East Meets West

SIGNED: The Magazine of The Hong Kong Design Institute

A unique fashion shoot involving young designers from Hong Kong and Belgium took place at HKDI in February. Linda Van Waesberge directed the shoot and shared her insights into the contemporary fashion industry with Daisy Zhong.

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

Dressing Indian: Appropriation, Identity, And American Design, 1940-1968, Alison Rose Bazylinski

UNLV Theses, Dissertations, Professional Papers, and Capstones

This thesis examines the ways the American fashion industry and fashion publications appropriated aspects of Indian cultures as marketing tools from 1940 to 1968 and the ways representations stereotypes created through fashion outlets denoted American and individual, rather than Native, identity. Representational stereotypes created at the turn of the twentieth century provided fashion merchandisers and sellers with a home-grown marketing scheme, while the development of an American fashion industry based on mass-produced, ready-to-wear sportswear led to nation-wide dissemination and use of "Indian" colors, patterns, and designs.

Attitudes Toward Counterfeit Fashion Products: A South Dakota State University Case Study, Amy Frerichs

The Journal of Undergraduate Research

Ethically, morally, and legally people know it is wrong to produce and use counterfeit money, but why do we not think twice when it is a fashion product? The business of counterfeiting fashions is a growing problem with no end in sight. Over the past few decades, the problem has been increasing to an ultimate high. Purchasing a counterfeit product reflects on a person’s ethics and morals. There is a difference between a knock-off version of a designer’s product and a counterfeit product; the terms will be defined and evaluated. The ethical and legal dilemma that consumers are in will …