Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Fashion Business
The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi
The Role Of Shopping Orientations And Intrinsic Experiential Value In Consumer's Willingness To Follow Embodied-Ai's Advice In Fashion Shoe Stores, Christina Soyoung Song, Ji Young Lee, Dooyoung Choi
STEMPS Faculty Publications
This study employs a synthesis of Intrinsic Motivation Theory with three shopping orientations, namely “adventure,” “idea,” and “personalized” shopping, in order to examine their potential influence on individuals' motivation towards shopping. We proposed that consumers’ experiential value of intrinsic enjoyment is an indispensable mediator that affects their willingness to follow EAI’s advice. The study offers novel insights into the way that consumers’ characteristics of influencing others’ clothing consumption affect their shopping motivations to find adventure and stimulation, keep up with new fashion trends and products information, and their preference to patronize stores and interact with store staff on a personal …
Social Media Influencers List: The Normal Brand, John Hadley
Social Media Influencers List: The Normal Brand, John Hadley
2020 Academic Exhibition
For my capstone/internship, I was tasked with finding 100 social media influencers that matched the aesthetic, style, and image of the Normal Brand. From there, I picked a top 20 and then curated "care packages" with merchandise for each specific influencer. This project was a way of branching out and marketing to new costumers. Attached is the top 100 list as well as the boxes used.