Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- Kennesaw State University (33)
- University for Business and Technology in Kosovo (7)
- Cal Poly Humboldt (2)
- City University of New York (CUNY) (2)
- San Jose State University (2)
-
- California Polytechnic State University, San Luis Obispo (1)
- Collin College (1)
- Fordham University (1)
- Harding University (1)
- Macalester College (1)
- Montclair State University (1)
- Ohio University (1)
- Syracuse University (1)
- UDIT: UNIVERSIDAD DE DISEÑO, INNOVACIÓN Y TECNOLOGÍA (1)
- University of Arkansas, Fayetteville (1)
- University of Kentucky (1)
- University of Lynchburg (1)
- University of Nebraska - Lincoln (1)
- University of New Hampshire (1)
- University of North Florida (1)
- University of Rhode Island (1)
- Keyword
-
- Marketing (4)
- Fast fashion (3)
- Social media (3)
- Adaptation (2)
- Apparel (2)
-
- Attitudes (2)
- Audit (2)
- Authenticity (2)
- Brand equity (2)
- Branding (2)
- Bridal industry (2)
- Bridal trends (2)
- Business model (2)
- Consumer behavior (2)
- Consumption (2)
- Environment (2)
- Evolution (2)
- Fashion (2)
- Influence (2)
- Innovation (2)
- Service digitalization (2)
- Social Media (2)
- Sustainability (2)
- A Holistic Approach to Country Branding: Examining a Master Brand and Sub-brand Framework (1)
- ABC model (1)
- AI (1)
- Accesibilidad. (1)
- Acconting (1)
- Advertisement (1)
- Advertisements (1)
- Publication Year
- Publication
-
- Atlantic Marketing Journal (32)
- International Journal of Business and Technology (7)
- Library Philosophy and Practice (e-journal) (2)
- Student Theses and Dissertations (2)
- Art and Art History Honors Projects (1)
-
- Atlantic Marketing Association Proceedings (1)
- CSU Journal of Sustainability and Climate Change (1)
- College of Communication and Media Scholarship and Creative Works (1)
- Collin College Undergraduate Interdisciplinary Student Research Conference (1)
- Digital Laboratory: Publisher of Internet Journal (1)
- Fordham Business Student Research Journal (1)
- GDI. Revista de investigación de Género, Diseño e Innovación (1)
- HIST 4798/5798: Recording Memory: Methods and Uses of Oral History (1)
- Honors Program: Senior Projects (Public) (1)
- Honors Theses and Capstones (1)
- Journalism (1)
- Marketing Undergraduate Honors Theses (1)
- McNair Scholars Research (1)
- Renée Crown University Honors Thesis Projects - All (1)
- Senior Honors Projects (1)
- Theses and Dissertations--Retailing and Tourism Management (1)
- UNF Graduate Theses and Dissertations (1)
- Undergraduate Theses and Capstone Projects (1)
- Publication Type
Articles 61 - 62 of 62
Full-Text Articles in Fashion Business
The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham
The Effect Of Personal Scandal On Celebrity Athletes And Shopper’S Purchase Intentions And Attitude Favorability, Mary A. Graham
Theses and Dissertations--Retailing and Tourism Management
Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements and have experienced positive reactions to the public change. Athletes connected with consumers on a heroic level and translated the brand’s message to purchasers through the theory of transference of affect (White, Goddard, & Wilbur, 2009). Subsequently, there had been an equal rise in the caution businesses exercised as several athletes found occupancy in negative press. Those involved in scandals posed reputational risks for businesses and could reduce positive transference to consumers. The purpose of …
The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa
The Relationship Between Socioeconomic Status And Emotional Gratification For Consumers Who Purchase Overtly Branded (Overtly Designer) Goods, Sarah Siracusa
Fordham Business Student Research Journal
When examining the reasoning behind a consumer’s choice of luxury purchase, we rely largely on consumer psychology. One important psychological factor is the concept of needs. Consumers of different socioeconomic backgrounds have different needs, thus influencing what they choose to purchase. While past research has focused on intrinsic and extrinsic aspirations, and the relationship between aspiration and luxury brand preference in predicting luxury consumption, there has not yet been a study conducted focusing on the relationship between socioeconomic status and emotional gratification of purchasing overtly branded (overtly designer) goods in America. After surveying participants in three socioeconomic income groups, it …