Entrepreneurial and Small Business Operations Commons^™

Exploring The Discourses Of Small Enterprise Proprietors, Brendan O'Rourke, Martyn Pitt

Conference papers

Over the last three decades the discourses of strategy and enterprise have developed significantly in the context of large corporate organizations and increasingly within and for the public sector. The discourses of strategy and enterprise have developed in relationship with each other and are generative of various attributes and dilemmas for the identity of the strategist/entrepreneur. This study looks at how these important discourses are deployed by small enterprise proprietors in periodical publishing in Ireland as they construct their business identities with one of the authors. Interview data from one proprietor is subjected to a discourse analysis drawing particularly on …