Entrepreneurial and Small Business Operations Commons^™

Practical Applications Of Artificial Intelligence For Small Business Marketing: A Literary Review & Llm Approach, Noah C. Kowalski

Honors Capstones

This Honors Capstone Research Paper examines the practical application of artificial intelligence in small business digital and social media marketing. As AI technologies become more accessible, small businesses have new opportunities to improve efficiency, enhance customer engagement, and compete more effectively in digital markets. However, there is a lack of clear guidance on how to implement these tools in a practical and cost-effective way.

This study uses a qualitative approach, combining a literature review with an applied analysis of widely used AI marketing tools including ChatGPT, Canva, Hootsuite, Buffer, Google Analytics 4, and HubSpot. These tools were evaluated based on …

Promoting And Developing Industrial Organic Clusters In Egypt: Case Study Of Damietta Furniture Cluster, Nermen Abdelmoula

Theses and Dissertations

This study examines the development of industrial clusters in Egypt, with a specific focus on the Damietta Furniture Cluster, an organic industrial cluster known for its rich tradition in furniture craftsmanship. These industrial clusters, which are primarily composed of micro, small, and medium enterprises (MSMEs), are characterized by the geographical concentration of interconnected firms and institutions, play a critical role in fostering economic growth, innovation, and competitiveness, particularly in emerging economies. The research explores the key factors affecting the development of the Damietta Furniture Cluster, identifies the challenges it faces, and provides policy recommendations to enhance its growth and global …

Honors Project Hartville Potato Chips (Final) - College Of Business - Team 5 (Marketing Partnerchip), Isabela Schroeter, Justin Kriess, Trent Thomas, Devin Maddox, Irina Hacck, Jake Lubic

Williams Honors College, Honors Research Projects

TO EXPAND THE HARTVILLE POTATO CHIP COMPANY BRAND IN A WAY THAT WILL CREATE A UNIQUE POSITION IN THE MIND OF THE CONSUMER.

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin

Graduate Theses and Dissertations

Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …

Innovation Transition Success: Practice Doesn't Make Perfect, Kaitlyn Ryan, Amy M. Cox, Ethan Blake, Clay Koschnick, Alfred E. Thal Jr.

Faculty Publications

The authors of this research examine and evaluate organizational factors associated with commercialization under the Air Force Small Business Innovation Research (SBIR) program. Their objective is to improve return on investment. The data set used was the SBIR Phase II program data set, which contains information on 433 SBIR topics with closed contracts reported during Department of Defense (DoD) fiscal years (FYs) 2015 to 2018. Each data point contained characteristics of the topic, including commercialization. Military capability or topic areas were hypothesized to have varying commercialization rates. Incumbency was theorized to be a characteristic of successful programs, while increased company …

Helping Small Businesses In Belize, Laura Hollingsworth

Marketing Undergraduate Honors Theses

This paper will discuss my summer internship project with Peacework in Belize. The study abroad Special Projects in Belize with Peacework was supposed to be the summer of 2019. The trip was going to be two months long and while there we were going to get paired with a community leader or a local development organization to work on a community project in Dangriga, Belize. Because of COVID-19, the trip was cancelled for the summer of 2019 and then for the summer of 2020 it was moved to virtual. The Belize team was still paired with people from the community …

Strategies For Achieving Sustainability Of Small Business Restaurants, Tanisha Thomas-Beard

Walden Dissertations and Doctoral Studies

Many small business restaurant owners perform unprofitably and fail within 5 years of opening. Small business restaurant owners are concerned about sustainability as approximately 50% of small businesses that start up do not last beyond the fifth year. Grounded in the general systems theory, the purpose of this qualitative multiple case study was to explore strategies small business restaurant owners use to grow and maintain profitability to sustain business beyond 5 years. The participants were five small business restaurant owners in the Southeastern region of the United States who sustained their business beyond 5 years. The data were analyzed using …

Strategies To Improve Minority Business Enterprises’ Access To Capital For Competitive Positioning And Profitability, Darlene Hill

Walden Dissertations and Doctoral Studies

Some minority business enterprises (MBEs) have limited capital for setting up their businesses, which often leads to business failure. Grounded in entrepreneurship theory, the purpose of this qualitative multiple-case study was to explore strategies MBEs used to access capital to improve their competitive positioning and profitability. The participants were six MBE owners from Alabama who demonstrated success at maintaining and securing working capital to maintain a profitable business for a minimum of 5 years. Data were collected from semistructured interviews and reviews of organization documents and websites. Using Yin’s five-step data analysis process, four themes emerged: owner financing, government loans …

Total Quality Management Strategies To Sustain Business Beyond 5 Years, Nida Guzon Palmore

Walden Dissertations and Doctoral Studies

Some small business leaders lack total quality management strategies to sustain their business beyond 5 years. Small business leaders are concerned that their businesses will not survive beyond 5 years without total quality management strategies. Grounded in the Deming 14 points model, the purpose of this qualitative multiple case study was to explore strategies small business leaders use to sustain their business beyond 5 years of operation. The participants were five small business leaders from Central Valley, California, who sustained their businesses for more than 5 years. Data were collected through semi-structured interviews and a review of company documents. Thematic …

Strategies For Information Technology Small Business Owners To Sustain Beyond The First 5 Years, Edward Alan Rodarte

Walden Dissertations and Doctoral Studies

Small businesses are the foundation of an economy and spawn innovation, but small business owners fail at an alarming rate because they lack strategies to sustain business operations. Since 50% of small businesses fail within the first 5 years, small business sustainability research is critical to support small business owners. Grounded in entrepreneurial theory, the purpose of this multiple case study was to identify strategies information technology (IT) small business owners use to sustain operation beyond the first 5 years. The participants included four IT small business owners in the Southwestern United States who sustained operations beyond the first 5 …

Strategies To Improve Minority Business Enterprises’ Access To Capital For Competitive Positioning And Profitability, Darlene Hill

Walden Dissertations and Doctoral Studies

Some minority business enterprises (MBEs) have limited capital for setting up their businesses, which often leads to business failure. Grounded in entrepreneurship theory, the purpose of this qualitative multiple-case study was to explore strategies MBEs used to access capital to improve their competitive positioning and profitability. The participants were six MBE owners from Alabama who demonstrated success at maintaining and securing working capital to maintain a profitable business for a minimum of 5 years. Data were collected from semistructured interviews and reviews of organization documents and websites. Using Yin’s five-step data analysis process, four themes emerged: owner financing, government loans …

Evaluating The Entrepreneurship Ecosystem In Stockton, California, Angelina Abella

Master's Projects

In any community, entrepreneurs and small business owners play an important role in the fabric of the community. The concept of “community wealth-building” is the idea that cooperatives, Community Development Financial Institutes (CDFIs), impact investors, and local governments, can “...strengthen locally-rooted and locally-held businesses and investing vehicles…” (Field, 2015, n.p.). It is believed that keeping businesses local results in “...more local tax revenue, more local business activity and more local employment” (Field, 2015, n.p.).

Therefore, supporting an entrepreneur may contribute to the overall quality of life of the community by supporting them, their families, and their employees. This can be …

Small And Micro Business Resources In The Post-Pandemic Period: A Perspective From Local Bridal Boutique Businesses In West Virginia, Ishtehar Sharif Swazan

Graduate Theses, Dissertations, and Problem Reports (ETD)

In widely dispersed small communities, local and regional businesses dominate West Virginia, an eastern state of the United States in the Appalachian Mountains where small and micro businesses constitute 98.9% of all businesses and contributes 49.1% of the state’s total employment. These businesses create jobs, help build a strong financial position for the state, and promote community-building and social activities. These businesses are unique as they sustain themselves while competing with national and regional retail chains and carving out a customer for themselves. However, the damage caused by the spread of Covid-19 is having a devastating effect on the small …

Small Business And Sustainability: How The Back Bone Of America And The Buzz Word Of The 2010s And 2020s Can Be A Powerhouse For Change, Raleigh Woods

Management Undergraduate Honors Theses

Over the years phrases like “going green” or “reduce, reuse, recycle” have been the war cries of environmentalist conservationists. Now, a new word has begun to heavily circulate among the environments communities and beyond: sustainability. However, the concept of sustainability has been around for centuries. According to the World Energy Foundation sustainability was “coined in German, the original term was Nachhaltigkeit, meaning ‘sustained yield.’ It first appeared in a handbook of forestry published in 1713, and was used to mean never harvesting more than the forest can regenerate.” (The World Energy Foundation, 2014). Since then, the word and concept has …

The Impact Of Integrating An Sbdc Program Into A College/University Career Center, Harshdeep Singh Nanda

Master's Projects

With a new approach for integrating the Small Business Development Center (SBDC) program in Alameda County, the Ohlone Community College District (Ohlone College) has introduced a new model for hosting an SBDC program on a college/university campus. While many other educational institutions across the nation have hosted an SBDC program (Cook Center for Entrepreneurship - Ivy Tech Community College of Indiana, n.d.; University of Scranton Small Business Development Center (SBDC) | Helping NEPA & Northern Tier Small Businesses Start, Grow & Prosper., n.d.; Olson, 2006), most have treated the program as a separate entity or department, often leading to the …

The Role Of Small Businesses In American Culture And Economics, Molly Meinhart

Senior Theses

This paper seeks to address and prove the role small businesses play in the makeup of the American economy and culture. Through an analysis of key economic measures such as GDP, employment, and international trade it is made clear that small businesses contribute substantially to both the domestic and global economies. An exploration into the history of small businesses in America as well as the current small business landscape is conducted to solidify the idea that small business is built into the culture of the United States. Interviews were conducted with current small business owners in differing industries and personal …

Dual Approach To Examining Success In The Air Force Small Business Innovation Program, Kaitlyn E. Ryan

Theses and Dissertations

Innovation is critical enough to the Department of Defense (DoD) that it is called out in both the National Defense Strategy as well as the Air Force Vision. This research takes a dual approach to consider how to improve innovation in the Air Force Small Business Innovation (SBIR) program. An investigation will be conducted to assess the relationship between perspective, incentive, innovation type and innovation success. This will be followed by an investigation to determine company characteristics that influence innovation commercialization. This document is presented in the form of two articles drafted for publication. The first article investigates the definition …

Family- Owned Business Leader Succession Planning Strategies, Gary Michael Williamson

Walden Dissertations and Doctoral Studies

AbstractSome business leaders in family-owned businesses lack leadership succession planning strategies. Family-owned businesses that lack succession planning strategies decrease the likelihood of business sustainability after the transition from founder to the successor. Grounded in the socioemotional wealth theory, the purpose of this qualitative multiple case study was to explore succession planning strategies first-generation family-owned business leaders in the metro Atlanta, Georgia area used to transfer leadership and ownership to the second generation. Data collected for this study consisted of semistructured interviews via teleconferences, company website information, press releases, and internal company documents. Yin’s 5 step process was used to analyze …

Strategies For Small Business Entrepreneur Sustainability For 5 Years And Beyond, Ralph A. Heath Iii

Walden Dissertations and Doctoral Studies

AbstractSmall business failures impede entrepreneurs' sustainability in localities, the state, and the U.S. economy. Small business entrepreneurs are concerned about strategies to target and minimize obstacles from business inception for business survival because the failure rate increases as the business develop. Grounded in the entrepreneurial theory, the purpose of this qualitative multiple case study was to explore strategies for small business entrepreneur sustainability beyond five years. Participants comprised three small business owners in Southeast Virginia who effectively used strategies to sustain their business beyond five years. Data were collected from semistructured interviews, analysis of participants’ business documentation, and research of …

Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour

Walden Dissertations and Doctoral Studies

The high rate of business failures within the first 5 years negatively affects half of startup business owners. Small retail business owners who fail to develop innovative entrepreneurial strategies experience high failure rates within the first 5 years of operation. Grounded in self-determination theory, the purpose of this qualitative multiple case study was to explore entrepreneurial strategies small retail business owners use to support long-term sustainability. Participants were five small retail business owners from Southern Illinois who successfully used entrepreneurial strategies to reduce high failure rates. Data were collected from semistructured interviews and internal documents relevant to reducing high failure …

How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen

Walden Dissertations and Doctoral Studies

AbstractSaudi policymakers developed short-and long-term plans supporting the electronic commerce of small and medium-sized enterprises (SME) to increase sales. Saudi SME managers who do not take advantage of these plans to increase sales may lose profits. Grounded in Rogers’s diffusion of innovations theory, the purpose of this qualitative multiple case study was to explore strategies SME business managers use to increase retail electronic commerce sales. The participants comprised 5 Saudi SME managers from 5 different local retail companies who effectively used strategies to increase retail electronic commerce sales. Data were collected through semistructured audio-visual interviews, company websites, and financial documents. …

Sustainability Strategies For Small Business Organizations, Tajudeen O. Olatunji

Walden Dissertations and Doctoral Studies

Small and medium-sized enterprises (SMEs) are essential to every nation’s economic growth, including the United States, but more than 67% of SMEs fail within the first 10 years. When SMEs implement long term business sustainability strategies, they continue to generate business and remain profitable, enabling SMEs to remain viable and contribute to local community employment opportunities. Using entrepreneurship theory as the conceptual framework, the purpose of this multiple case study was to explore strategies used by 3 SME owners in the northeastern region of the United States to sustain their businesses beyond 10 years. Data were collected using semistructured interviews …

Team Creation Methods In Practice: Understanding The Potential Effects Of Nonverbal Communication In The Leadership Of Team Formation, Troy Allen Robertson

Dissertations

Teams require leadership, even if they are self-managed. The group of individuals who make up a team must be gathered in some form or another. For self managed teams to function successfully, the first step is the process of creating the team. Many aspects may factor into the creation process. Often time is of the essence and methods to quickly assess and form teams show merit. First impressions in general are based largely on nonverbal communication. The focus of this mixed-methods concurrent embedded study is to analyze the potential effects of nonverbal communication on influencing team creation. A group of …

Advancing U.S. Latino Entrepreneurship: A New National Economic Imperative, Marlene Orozco, Alfonso Morales, Michael J. Pisani, Jerry I. Porras

Purdue University Press Book Previews

Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country.

The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and …

Effective Marketing Strategies Of Profitable Small Businesses, Xoriunstance T. Brown

Walden Dissertations and Doctoral Studies

The inability to achieve profitability can negatively impact business operations. Small independent insurance agency owners who fail to maintain profitability are at a higher risk of failure. Grounded in the dynamic capabilities model, the purpose of this qualitative multiple case study was to explore effective marketing strategies leaders of small independent insurance agencies use to achieve and maintain profitability. The participants comprised 3 independent insurance agents in Fort Lauderdale, Florida, who effectively used marketing strategies to achieve and maintain profitability. Data were collected from semistructured interviews, company websites, and company documents. Yin’s 5-step thematic analysis, which included compiling, disassembling, interpreting …

Review Of Career Education For Women Entrepreneurs In Nigeria, Elizabeth Ojo, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.

Strategies To Sustain A Real Estate Small Business In Postnatural-Disaster Area, Vianka Miranda

Walden Dissertations and Doctoral Studies

Many small real estate business leaders lack effective strategies to resume and sustain operations in a postnatural-disaster environment. This multiple case study investigated strategies that 3 small real estate business leaders in southeastern Louisiana used to resume and sustain operations in the aftermath of a natural disaster. The chaos theory and stakeholder theory were the conceptual frameworks for this study. Data were collected from semistructured interviews, and reviews of business continuity plan documents and member checking. The themes that emerged from data analysis were leaders' strategies relating to business planning and innovation, stakeholder engagement, operations management, and disaster responsiveness. Implications …

The Alchemy Of Sustaining New Business Ventures, Alicia R. Hooks

Walden Dissertations and Doctoral Studies

The high failure rates of new business ventures (NBV) negatively affect employment and potential contributions to the economic health of communities. The high NBV failure rate is essential, as NBV sustainability influences job creation and increases employment rates in communities surrounding the NBV. The purpose of this qualitative single case study, using the effectuation conceptual framework, was to explore strategies organization leaders in the state of Missouri used for sustaining NBV operations beyond 5 years. The sample consisted of 6 NBV consultants from a single Missouri NBV consulting firm who have sustained NBVs beyond 5 years. The 6 NBV consultants …