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Partnering With Corporate Entrepreneurs On An Experiential Design Thinking Project, Ben Eng, Ralph E. Mckinney, Isabelle Rogner
Partnering With Corporate Entrepreneurs On An Experiential Design Thinking Project, Ben Eng, Ralph E. Mckinney, Isabelle Rogner
Entrepreneurship Faculty Research
This article offers faculty an innovative teaching approach for an experiential class project centered around design thinking. The basic processes of the project are detailed using a running example where the entrepreneurship instructor partners with corporate entrepreneurs from a leading financial technology firm to develop, teach, and team with student groups to design think solutions for three of the community’s greatest challenges: substance abuse, youth education, and technology. Learning objectives are identified and measures of the program’s effectiveness at achieving the learning objectives are collected, assessed, and reported. Analysis of the data suggests the program is effective at enhancing student …
Rapid Experimentation: The Silicon Valley Method Of Success, Ralph E. Mckinney, Ben Eng, Olen York
Rapid Experimentation: The Silicon Valley Method Of Success, Ralph E. Mckinney, Ben Eng, Olen York
Entrepreneurship Faculty Research
The methodology of rapid experimentation focuses on discovering a problem’s solutions through leap-offaith assumptions that will delight the end users. Rapid experimentation has been used by Silicon Valley in developing products and services that have excited consumers and changed business expectations. Developers need to have high functioning team members that are open to new experiences and that can deliver experiences to customers from products and services that not only exceed customer expectations, but delight them. In this paper, we present a case using this Silicon Valley methodology of rapid experimentation in solving the problem of substance abuse. We reflect on …