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Full-Text Articles in Entrepreneurial and Small Business Operations
Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague
Marketing Synergy: Digital Product Development & Marketing Strategy, Laura M. Clague
Undergraduate Theses, Professional Papers, and Capstone Artifacts
An extension of Marketing Analytics class BMKT: 440, this research delves into marketing efforts employed to promote "Chubby’s Swatch Book," a plus-size fashion guide tailored for college girls and a college lifestyle. The guide was created by a college student to address the challenges faced by plus-size individuals in finding fashionable and fitting clothing. The study spans a four-week marketing campaign, focusing on branding, social media marketing, and content creation. This paper outlines the development of the "Chubby’s Swatch Book," it’s marketing strategies, and the effectiveness of said strategies through various metrics such as engagement rates, sales conversions, and follower …
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Blackstone Launchpad University Of Montana Strategic Analysis/Jacob Treece Honors Capstone Report, Jacob R. Treece
Undergraduate Theses, Professional Papers, and Capstone Artifacts
No abstract provided.
Advantages And Challenges Of Incorporating Virtual Currency Into Small Businesses, Spencer Sheehan
Advantages And Challenges Of Incorporating Virtual Currency Into Small Businesses, Spencer Sheehan
Undergraduate Theses, Professional Papers, and Capstone Artifacts
This research paper discusses my findings in assisting Lake Missoula Tea Company become one of the first businesses in Missoula, Montana to accept Bitcoin, a virtual currency, as payment. First, I will offer a background of how Bitcoin technology works, and draw on notable historical issues to better understand its evolution, leading up to how it is currently used. I will explore possible economic benefits realized through utilizing Bitcoin in a business environment, such as transaction fee savings through substitution of traditional credit card processors, alleviating security and privacy issues, as well as publicity and marketing benefits. Serious roadblocks of …
Analysis Of Market Demand And Quality Of Infant Toddler Care Programs In Missoula, Montana, Jennifer A. Keller
Analysis Of Market Demand And Quality Of Infant Toddler Care Programs In Missoula, Montana, Jennifer A. Keller
Undergraduate Theses, Professional Papers, and Capstone Artifacts
In order to test the hypothesis that there are not enough high quality infant toddler care programs in Missoula to meet the demand of the market, creating an opportunity for a local child care provider to open a high quality infant toddler program as part of the child care services that they offer, an observational study of the current infant toddler care programs in Missoula, Montana was conducted. Spirit at Play, a child care center in Missoula, Montana, is evaluating the current child care market in Missoula to see if, and how many, quality infant toddler programs are being offered …